• Title/Summary/Keyword: 퍼이지론

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Case Study of CRM Application Using Improvement Method of Fuzzy Decision Tree Analysis (퍼지의사결정나무 개선방법을 이용한 CRM 적용 사례)

  • Yang, Seung-Jeong;Rhee, Jong-Tae
    • The Journal of the Korea Contents Association
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    • v.7 no.8
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    • pp.13-20
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    • 2007
  • Decision tree is one of the most useful analysis methods for various data mining functions, including prediction, classification, etc, from massive data. Decision tree grows by splitting nodes, during which the purity increases. It is needed to stop splitting nodes when the purity does not increase effectively or new leaves does not contain meaningful number of records. Pruning is done if a branch does not show certain level of performance. By pruning, the structure of decision tree is changed and it is implied that the previous splitting of the parent node was not effective. It is also implied that the splitting of the ancestor nodes were not effective and the choices of attributes and criteria in splitting them were not successful. It should be noticed that new attributes or criteria might be selected to split such nodes for better tries. In this paper, we suggest a procedure to modify decision tree by Fuzzy theory and splitting as an integrated approach.