• Asia Marketing Journal
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• v.11 no.3
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• pp.185-203
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• 2009

Yuhan Kimberly, a joint-venture company of Korean Yuhan Company and American Kimberly-Clark, opened a premium diaper market in Korea by launching Pull-Ups which was pants-typed diapers in 1993. Pull-Ups was imported as finished goods from Kimberly-Clark. However, in spite of its huge market share in United States, it failed to land down in Korean market because of wrong positioning strategy which did not consider domestic customers' tastes. In 1996, Yuhan-Kimberly brought out a pants-typed diaper, Huggies-Toddler, to Korean market again. This paved the way for the combination of Kimberly-Clark's production power and Yuhan-Kimberly's marketing power and led to launch new product superior to Pull-Ups. However, this product was unsuccessful in the market because of wrong positioning which did not catch domestic customer's life styles such as cultural, environmental and habitual differences in toilet training, the cost increase coming from IMF crisis in Korea, weak trust within the company, weak trust within the company, and too much higher price than regular diapers. In 2005, Yuhan-Kimberly redeveloped new pants market business strategy. It was organically combined with winning product development plan, winning communication strategy and the market structure change through the pants market creation. Customer's habit, usage and attitude were studied with total 55 times market investigations. Also, all processes from planning to designing were executed in the customer's view by investigating product research, positioning research and advertisement research. Yuhan-Kimberly repositioned new product as a wearing diaper not as a toilet training diaper and launched Huggies Magic Panty as a premium product which had 25% higher price than previous Huggies. Huggies Magic Panty was recognized as a great hit product in domestic diaper market and the sales recorded 37.6 bill won in 2006, 57.2 bill won in 2007, and 90 bill won in 2008 since launching in 2005. The reason of Huggies Magic Panty's success was the repositioning strategy deduced from the precise check of customer's usage habit. It was the winning strategy of Huggies that were market investigation in order to survive in domestic baby goods market where a lot of companies struggled intensively, the exact positioning based on its market investigation and aggressive 360 degree communication strategy to give customers impressions efficiently.

• Fashion & Textile Research Journal
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• v.16 no.6
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• pp.945-953
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• 2014

This study aims to develop protective pants to relieve impact from falls and to present basic data for the development. The survey results are as follows; First, 45% of the respondents were in their 60s and 55% of them were in their over 70s and older. Also, 64% of them have fallen once for the past year and 36% of them have fallen twice or more. The older they were, the more there were those who have fallen twice or more. This indicated the older people has experienced more fall accidents again after a initial fall accident. Second, as per accident situations, the survey showed that fall accidents happened the most in the winter and in the afternoon (12-18 pm). Also, it happened on a street mostly and they were wearing sneakers or hiking boots when they got a hurt slipped in a front or side by missing their step in a walk. The injury areas are mostly knee and ankle. They had the bruises or a sprain in their knee and ankle mostly. The rate of bone fracture was 19.5%. Therefore, the protection area to falls in lower body is the knee. But hip and hip joint should be protected with knee as well because those are usually be broken when it is damaged. Third, approximately 80% of those who were hospitalized for treatment had surgery. Patients who had surgery were rather in their over 70s than in their 60s. The older they were, the more serious their fracture was. The period of hospital or outpatient treatment is more than three weeks in many cases. They responded their health got worse after falls. Aftereffects of accidents were physical discomfort, anxiety and medical costs. Falls to the old makes physical damage, psychological damage, which cause reduced physical activity and the increased cost of health care with economic losses. So it results on a negative impact on the life of the old. Fourth, elderly females were rarely aware of impact protective clothing and they have never purchased such clothing. For impact protective pants, the major consideration was suitable design for their body types. They liked casual style with front or side pockets and simple designs without any patterns or decorations. As per pants materials, they responded that they need functionality, activity and elasticity. Among the functional points, insulation of cloths are considered importantly, so the heat reservance of material in the impact protective pants should be considered carefully.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.5
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• pp.786-798
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• 2018

This study is based on anthropometric data from the 7th Size Korea, we selected five subjects with measurements similar to average women in their twenties. The subjects participated in adaptability assessments and appearance assessments of skinny jeans produced by 8 selected brands, to identify the pattern and measurements characteristics of jeans assessed to be superior in appearance and movement adaptability. The results of this study were as follows. First, according to the results of appearance assessment made by the specialist group, B brand earned the highest assessment in response to questions regarding if 'there is an appropriate amount of ease in the crotch area' on the front side and 'an appropriate amount of ease in the hip circumference area' on the back side. Based on the above results, Synthesizing the survey results and the appearance assessment and movement adaptability assessment results, we suggest that when drafting the pattern for the standard size of waist measurement 27 inches (67cm), the hip circumference should be given an appropriate amount of ease, of around -6.6cm (-7.2%). The thigh circumference should be set with an appropriate amount of ease, which is -5.3cm (-9.4%).

• Korean Journal of Human Ecology
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• v.15 no.4
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• pp.631-646
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• 2006

The purpose of this study is to find out its effect on wearers' impression formated by combination of their body type with neutral tone clothing. The experimental materials developed for this study are a set of responses to stimulus in scales(7-point semantic). 45 pictures used as stimulus are, through computer simulation, manipulated to five wearers' body type and nine neutral tone wear. The subjects are 276(?) female undergraduate students in Kyung-nam area. Factors on wearers' impression suggested as responses to the stimulus consist of 5 different demensions (Tenderness, Cuteness, Attractiveness, Elegance, Intrepidity). The results of this study are as follows: first, combination of their body type with neutral tone wear significantly affects the formation of wearers' impression in the factor of Tenderness, Attractiveness, and Intrepidity (?); to the factor of Attractiveness, wearers' body type is rather more related than wearers' neutral tone wear is. Second, the harmony of their body type with neutral tone wear has a significant effect on wearers' impression in the factor of Cuteness. According to those results, the combination of wearers' body type with neutral tone wear has significant effects on the formation of wearers' impression.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.45-60
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• 2016

Elderly women have a high risk of falling down in their daily lives. The purpose of this study is to develop protective pants for elderly women, which will mitigate the impact of falls, and play a major role in reducing injuries. The two types of design were proposed for development of protective pants by selecting pad insertion point and inserting lining for keeping pad in place through the checklist to investigate from the interviews with the medical workers and the investigation of the user requirement. Design A has protective pads in the hip, hip joint, and knee, while design B has protective pads in the hip and hip joint area. For the impact absorbing material, CR (chloroprene rubber) foam was selected for its flexibility, lightness, and impact absorbing capacity, and its pad shapes were designed to produce much flexibility in consideration of the activity and human body fitness of the wearers. Three kinds of pad types, which are the cut type, the porous type, and the honeycomb type, were proposed, and were manufactured to fit into the protective parts according to their design types.

• Fashion & Textile Research Journal
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• v.18 no.1
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• pp.63-70
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• 2016

This study examines wearing conditions of skinny jeans for women in their 20's. The study is based on a questionnaire survey. The survey was conducted on 313 Korean 20's women living in Gwangju to analyze wearing dissatisfaction with skinny jeans. The final analysis included 298 responses and the content of the questionnaire consisted of 28 questions. The study used descriptive statistics for analysis using SPSS Statistics 20.0. According to the questionnaire survey, 20's women are the largest group that wear skinny jeans and they have a positive image of them. However, they do not know the exact size for skinny jeans, whereas they are knowledgeable about their general pants size. The results of the survey on the state of wearing dissatisfaction indicate that they think that the difference in size by each brand is the most difficult part when choosing skinny jeans and they felt lower body uncomfortableness in the waist and abdominal positions. It means that size subdivision and pattern development of skinny jeans should be suitable to all lower body types to resolve wearing dissatisfaction. This study represents base data for size subdivision and pattern development of skinny jeans.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.3
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• pp.420-432
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• 2017

This study examined user needs for compression pant development for women with pes planus in their 50s and 60s. A total of 355 women aged 50 to 69 participated in the survey and interview. Questions were asked if they had pes planus, the using condition of foot orthotic, inconveniences during gait, and wearing condition of compression pants. The results showed that 42 (11.8%) women had pes planus. Orthotic insole and arch support were used most frequently. The most uncomfortable aspect of foot orthotic (n=146) was that it was difficult to use unless they were going outside. Participants with pes planus responded that they felt discomfort on the inner area of propodium, metatarsus, ankle, and knee during gait. The purchase and wearing rate of compression pants were not high; however, compression pants were purchased with specific needs and purposes. Respondents mainly wore the compression pants for sports activities. M size was the most frequently worn size. They preferred high waist type leggings and there was a need to increase the compression strength of the waist, thigh, knee and ankle. Additionally, the ease of donning and doffing were discussed.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.2
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• pp.223-237
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• 2015

This study is to compare the pattern making methods of men's jeans and to analyze sizes of parts while also evaluating the appearance and fit according to a 3D virtual garment simulation. Five types of patterns are selected for the analysis. For the appearance evaluation, the study conducted a virtual clothing simulation, created a perspective drawing, and applied Clothing pressure to each test outfit. First, according to the pattern comparisons, A and D had the shortest crotch length, while B had the longest; B had the narrowest crotch width, while C had the widest; C had the greatest waist circumference, and B had the smallest; C had the greatest knee and hem circumference, while E had the smallest. Second, according to the appearance evaluation, E pants had the highest rating overall for the waist, crotch, knee, and hem comfort; A pants had the highest rating for the yoke line end and placement; and C pants had the highest rating for the side seam line. According to the correlation analysis, ease of the waist, hips, hem and thighs were important factors (in that order) in determining the overall appearance of the jean pants.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.127-137
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• 2012

The purpose of this study is to recognize the differences of visual evaluation by variations in width of hem line and waistline position of the flare pants. The stimuli are 9 samples: One control group, 3 variations of the width of hem line and 3 variations of the waistline position. The data has been obtained from 44 fashion students. The data has been analyzed by Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of the study are as follows: The visual evaluation by the width of hem line and waistline position of flare pants are composed of 5 factors : physical characteristics, elegance, originality, comfort, and stiffness. Among these factors, the physical characteristic is evaluated to be the most important factor. As a v isual evaluation result o f changes in the width o f hern l ine, 8 4 cm in width (the narrowest width) was highly evaluated in physical characteristics, elegance, and originality factors. For the result of changes in the waistline position, high-waisted flare pants were highly effective in physical characteristics, and also evaluated well in elegance, originality and stiffness factors. The flare pants did not show any interaction between the width of hem line and waistline position. The waistline position had more influence on visual evaluation in physical characteristics, originality and comfort factors while elegance and stiffness factors were affected by the width of hem line.

• Fashion & Textile Research Journal
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• v.11 no.1
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• pp.121-129
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• 2009

Nowadays, global interest is being placed on research and development of smart clothing which is expected to create a high added-value industry in the future. The purpose of this research is to develop smart pants with vibrating massage functions that have excellent outer appearances and provide comfort to wearers and assess outer appearance, comfort, and massaging effects of smart pants. As the results of this research, smart pants where vibrating devices which are mainly composed of vibrating motor, controller, and switch are attached were completed. Vibrating motors were fixed on a thin and light non-woven fabric material, covered with a mesh material, and attached by snaps to the experiment pants. Switch was attached to the inside of a pocket, and batteries were positioned inside of pockets. Ten subjects marked their satisfaction of wearing smart pants on a 5-point scale. Noticeable changes in outer appearance when vibrating motors operate turned out to be low. Wearer's comfort in back waist and front thigh parts where vibrating motors were attached turned out to be high-satisfied. Massaging effects of smart pants turned out to be high. Attaching and detaching vibrating devices turned out to be convenient. Lining materials used for smart paints were effective in blocking electromagnetic waves generated from vibrating devices.