• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.245-252
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• 2024

This study sought to identify the interactive relationship between the individual cognitive characteristics of perceived consumer effectiveness and the impact of the message framing type of a fashion brand's sustainable marketing on consumers' brand trust. As a result of the study, it was confirmed that the fashion brand's message framing type increased consumers' perceived consumer effectiveness, and that the recipient's perceived consumer effectiveness each influenced the formation of consumers' trust in the brand. It was confirmed that the fashion brand's message frame directly had a positive effect in forming consumers' brand trust.

• Journal of Intelligence and Information Systems
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• v.28 no.4
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• pp.329-346
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• 2022

Recently, as the market for short form videos (Instagram, TikTok, YouTube) on social media has gradually increased, research using them is actively being conducted in the artificial intelligence field. A representative research field is Video to Shop, which detects fashion products in videos and searches for product images. In such a video-based artificial intelligence model, product features are extracted using convolution operations. However, due to the limitation of computational resources, extracting features using all the frames in the video is practically impossible. For this reason, existing studies have improved the model's performance by sampling only a part of the entire frame or developing a sampling method using the subject's characteristics. In the existing Video to Shop study, when sampling frames, some frames are randomly sampled or sampled at even intervals. However, this sampling method degrades the performance of the fashion product search model while sampling noise frames where the product does not exist. Therefore, this paper proposes a sampling method MF (Missing Fashion items on frame) sampler that removes noise frames and improves the performance of the search model. MF sampler has improved the problem of resource limitations by developing a keyframe mechanism. In addition, the performance of the search model is improved through noise frame removal using the noise detection model. As a result of the experiment, it was confirmed that the proposed method improves the model's performance and helps the model training to be effective.

• 한국패션뷰티학회:학술대회논문집
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• 2004.11a
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• pp.39-40
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• 2004

• Journal of the Korean Society of Costume
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• v.63 no.4
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• pp.118-131
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• 2013

The purpose of this study is to take a look at the fashion frame of Korean women in their twenties and thirties to sort the actual fashion image and the ideal fashion image according to the fashion frame of Korean women in their twenties and thirties, and also to find out the standards and features that divide such a classification. For this study, we used the Q method, which is valued as an effective way to assess subjectivity. This helps to objectively classify the perception the fashion images of and the response to them as well. The analyzed materials were divided into two actual fashion frames and two ideal fashion frames, and classified them into 12 fashion image types in total, that is, six actual fashion images and six ideal fashion images, and we named each type of the fashion images and analyzed the features of each fashion image type through the in-depth Q workshop in which 14 professionals participated. The results of this study are as follows: First, the actual fashion frames of Korean women in their twenties and thirties was largely divided into 'Fashion Gold Girl', the fashion frame of mainstream and 'Indi-idol', the fashion frame of subcultures, and this was further divided into six fashion image types: 'Basic Casual', 'Vintage Performer', 'Easy Chic', 'Ladies' Look', 'City Office Girl' and 'Club Mania'. Second, the ideal fashion frame of Korean women in their twenties and thirties was divided into 'Urban Refinement', the fashion frame of the mainstream and 'Mismatched Style', the fashion frame of subcultures. It was also divided into six fashion image types: Power Fashion', 'Fashion Conservative', 'Semi-culture', 'Fashion Otaku', 'Sweet Darling' and 'Fashion Panic'. Third, The characteristics of the fashion images' colors are recognizable according to the type of fashion images.

• Journal of Korean Society for Geospatial Information Science
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• v.12 no.1 s.28
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• pp.3-10
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• 2004

These days GIS have rapidly deployed as input and solutions to marketing decision making problems and corresponding decision support systems in many countries including Korea. Its powerful spatial analysis tools along with data integration and graphic display capabilities let many retailers and manufacturers in fashion industry to accept GIS as a useful mean for their decision making systems. At this moment, this paper presents many facets of discussions on how GIS be applied to fashion marketing decision making problems. From provoking several questions on current fashion marketing decision making system to explaining multiattribute decision making and multiobjective decision making as tools for decision making analysis and discussing some implementation issues, this paper revealed many aspects of GIS and fashion marketing decision support system from integration point of view.

• Proceedings of the Korean DIstribution Association Conference
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• 1999.11a
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• pp.179-214
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• 1999

현대화된 새로운 개념의 패션쇼핑몰(Fashion Shopping Mall)이 동대문 시장을 중심으로 속속 개발되면서 국내 유통시장의 큰 변화와 함께 동대문 드림의 신화를 탄생시켰다. 특히 '98. 8. 밀리오레와 '99. 2. 두산타워의 등장은 도,소매가 혼재된 젊음의 패션특구로 신세대의 폭발적인 인기에 힘입어 기존 백화점과 의류 군집상가 등을 위협하는 존재가 되고 있다. 동대문의 재래의류시장 재개발(redevelopment) 붐은 동대문 상권을 도매기능은 동부의 디자이너 클럽, 팀 204 등이 주도하고 있으며, 소비자에게 널리 알려진 서부의 소매상권은 밀리오레, 두산타워, 프레야타운이 함께 트리오 시대를 열어가고 있다. (중략)

• Journal of Fashion Business
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• v.25 no.2
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• pp.127-142
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• 2021

This study aims to organize the prototype design method of compression wear for women professional soccer players. Despite the excellent performance of female soccer players in world competition, most functional wear has been developed mainly for men, so professional female athletes have fewer choices. Soccer is a sport requiring core and lower body muscle strength, and muscular endurance for long periods of playing or walking on the field. Female soccer players did not differ much in upper body compared to other women, but their lower body had a smaller hip circumference than waist circumference and a larger thigh circumference, requiring compilation considering the physical characteristics and movement of athletes. Female soccer players wear sports bras while playing but regular bras and compression wear during normal exercise because they sweat on under their breast, which irritates sensitive skin. For core muscles in the upper body and to support for thigh and hip muscles in the lower body, the uniform in this study was designed by reducing the body size of a professional female soccer player in her 20s and the actual measurements of commercial compilation software to 81% of the chest circumference, 95% of the waist circumference, and 78% of the hip circumference. The design experiment in this study was a simple exercise and did not produce produce results for long-term exercise and performance improvement, but can be used to design a composition pattern system for other professional female athletes.

• Journal of Fashion Business
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• v.27 no.5
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• pp.135-145
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• 2023

The purpose of this paper is to develop a workwear design framework that can be applied in workwear design. A general explorationstudy was conducted onworkwear concepts and market research to understand the importance and growth potential of workwear. Subsequently, representative brands specializing in workwear are selected, and a case analysis of workwear is conducted with a focus on jackets, pants, and overall items. As a result, four key characteristics of workwear are derived: Ergonomic Pattern-making, Certified Fabric, Specialized Color, and Customized Details. To present a model that considers the functional, expressive,and aesthetic aspects of workwear simultaneously, the 'Function Express Aesthetic' (FEA) model is utilized as the foundation. The 12 derived elements in the newly developed framework combine these four characteristics with three aspects (functional, expressive, and aesthetic), allowing for comprehensive consideration and validation of workwear conditions. The new framework will be used in subsequent research for developing workwear prototypes and is expected to enhanceworkwear production by employing a systematic approach during the design ideation and evaluation stages. By effectively integrating functional aspects with expressive-aesthetic values centered on the functionality of workwear products, this framework will provide.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2002.11a
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• pp.450-458
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• 2002

본 연구에서는 신발산업을 대상으로 하여 전략적 공급사슬 프레임워크를 제안하였다. 신발산업(Footwear Industry)은 자연 여건 또는 악천후로부터 발을 보호하기 위하여 사용되는 구두, 운동화, 평상화 실내화, 슬리퍼 등을 제조하거나 판매하는 산업을 말하며, 일반적으로 신발 완제품의 제조산업과 주 구성품인 창(Sole), 갑피(Upper) 등을 제조하는 부품 제조산업으로 크게 분류된다. 신발산업은 한때 국내의 대표적인 수출상품이었으나 1990년대부터 쇠퇴기로 접어들었으며, 최근에 신발산업이 패션산업으로 부각되면서 지방자치단체의 전략산업으로 육성되고 있다. 본 연구에서는 신발산업의 체계적인 공급망 관리를 위한 기초 연구로서 전략적인 관점에서 신발산업의 공급사슬을 분석하고, 이를 바탕으로 전략적 공급사슬 프레임워크를 제안하고자 한다.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2002.11a
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• pp.450-458
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• 2002

본 연구에서는 신발산업을 대상으로 하여 전략적 공급사슬 프레임워크를 제안하였다. 신발산업(Footwear Industry)은 자연 여건 또는 악천후로부터 발을 보호하기 위하여 사용되는 구두, 운동화, 평상화 실내화, 슬리퍼 등을 제조하거나 판매하는 산업을 말하며, 일반적으로 신발 완제품의 제조산업과 주구성품인 창(Sole), 갑피(Upper) 등을 제조하는 부품 제조산업으로 크게 분류된다. 신발산업은 한때 국내의 대표적인 수출상품이었으나 1990년대부터 쇠퇴기로 접어들었으며, 최근에 신발산업이 패션산업으로 부각되면서 지방자치단체의 전략산업으로 육성되고 있다. 본 연구에서는 신발산업의 체계적인 공급망 관리를 위한 기초 연구로서 전략적인 관점에서 신발산업의 공급사슬을 분석하고, 이를 바탕으로 전략적 공급사슬 프레임워크를 제안하고자 한다.