• Title/Summary/Keyword: 패션 산업

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Trademark Protection In The Fashion Industry with ICT Issues (패션산업의 상표권 보호 및 ICT 쟁점 - Louboutin 사건, Levi 사건에 대한 분석을 중심으로 -)

  • Lee, Jae-Kyoung
    • Journal of Legislation Research
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    • no.44
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    • pp.185-209
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    • 2013
  • With the broader range of information and communications technology, of which fashion is a foundational medium, to analyze fashion as an information technology in order to better understand the industry's desire for intellectual property protection, popular resistance to such protection, and the most efficacious balance between them in terms of creative expression. It is, therefore to be focused on cultural and historical reasons for the limited degree of intellectual property protection extended in the past to certain categories of human creativity, including fashion design. So, the question of why some tension still exists between creators and consumers of fashion, how information theory can contribute to an explanation for that tension, and what role law can play in its resolution with Louboutin case and Levi case. Consumers and designers alike are better served by promotion of fair competition, lower litigation costs, and the inventive synergy of the fashion industry. Louboutin shows the comfortable, respectful limits of trademark law, while Levi illustrates the dangerous, overreaching deference that a few circuits have granted to famous marks. The Supreme Court could clarify the standard for dilution claims, requiring that a junior mark be "identical or nearly identical" or even "significantly similar" to a senior mark. Courts should need a deference in making dilution determinations and can choose to make this factor quite subjective with the highest degree of similarity.

Influence of Consumer Self-confidence and Self-confidence in Fashion Coordination on Attitude toward Secondhand Fashion Goods and Purchase Intention of Secondhand Fashion Goods (소비자 자신감과 패션연출 자신감이 중고패션제품에 대한 태도와 구매의도에 미치는 영향)

  • Park, Hyun-Hee;Choo, Tae-Gue
    • Fashion & Textile Research Journal
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    • v.14 no.4
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    • pp.544-553
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    • 2012
  • This study examined the influence of consumer self-confidence and self-confidence in fashion coordination on the attitude toward secondhand fashion goods and the purchase intention of secondhand fashion goods. Questionnaire data from 346 university students were analyzed and the results were summarized as follows. First, there were five factor solutions in consumer self-confidence: information acquisition, personal outcomes decision making, social outcomes decision making, consideration-set information, persuasion knowledge. Second, information acquisition, social outcomes decision making, and consideration-set information had significant effects on self-confidence in fashion coordination, while personal outcomes decision making and persuasion knowledge had no effect on self-confidence in fashion coordination. Third, self-confidence in fashion coordination had a significant effect on attitude toward secondhand fashion goods however, it had no effect on purchase intention of secondhand fashion goods. Fourth, attitude toward secondhand fashion goods had a significant effect on the purchase intention of secondhand fashion goods. The results show diverse implications for marketers and managers of secondhand fashion goods.

Black Fashion-manias' Images and Fashion Styles (블랙패션마니아의 추구이미지와 패션스타일)

  • Lee, Jeong Hwa;Ha, Jisoo
    • Fashion & Textile Research Journal
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    • v.22 no.2
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    • pp.139-148
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    • 2020
  • This study classifies black fashion-mania by each type based on their motivation for wearing black fashion as well as verifies how they express their style. To achieve the objectives of this study, the research questions are as follows. First, the images of black fashion-manias are classified. Second, each type of black fashion enthusiasts' motivations for wearing black fashion are verified. Last, black fashion-mania style are analyzed according to image types. In order to answer the research questions, a literature review and in-depth interviews (total 30 respondents (male 15, female 15) were executed. As a result, black fashion-manias use black fashion for self protection, their self-images such as charismatic professional image, modern sophisticated image, body-conscious sexy image, avant garde image which is an anti-fashion norm and unique image. The strong reason why black fashion-manias insist on black fashion is to 'look cooler'. The expressions could be articulated from sophisticated styling techniques that appear to be undecorated rather than an overt decorated styling. It is helpful information to plan black fashion products and to establish a design direction that requires an understanding of why black fashion is pursued, while promoting an understanding of groups of black fashion-mania.

A Study on the Types and Characteristics of Global Fashion Clusters (글로벌 패션 산업 클러스터의 유형과 특성에 대한 연구)

  • Yun, So Jung;Lee, Ha Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.4
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    • pp.491-505
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    • 2019
  • This study analyzes global fashion clusters to provide insight for the domestic fashion market to form a competitive fashion cluster. We examine formation factors and operation types of the global fashion clusters to understand their characteristics. We also explore the effectiveness of each global fashion cluster by investigating the stage of development in fashion clusters. Fourteen cases of global fashion clusters are collected and analyzed. First, global fashion clusters show three types of formation and operation: self-formation, self-formation & government based development, and government, institute, and enterprise based formation & development. Second, the characteristics of global fashion clusters are based on functions related to space, learning, innovation, network, and knowledge. Third, there are four steps in the development stage of global fashion clusters: professional clusters, industrial clusters, learning clusters and innovative industrial clusters. In particular, innovative industrial clusters, the final stage of development, have high levels of effectiveness in terms of co-growth and collaboration among fashion-related businesses in fashion clusters. The results of this study can help guide the development of local fashion cluster in Korea.

A Survey on the Management of Clothes and the Perception of Up-cycling Fashion Based on the University Students Majoring Fashion (패션전공 대학생의 의류관리 및 업사이클링 패션에 대한 인식 조사)

  • Jung, Hee Kyeong;Lee, Jeong Ran
    • Fashion & Textile Research Journal
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    • v.22 no.6
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    • pp.803-811
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    • 2020
  • This study investigates the management of clothes and the perception of up-cycling fashion based on university students majoring in fashion. Results based on 124 survey participants are as follows. First, students prioritized design when buying clothes and regarded texture as important for material. In managing clothes, male students emphasized durability; however, female participants checked fluff occurrence. Second, more than half of the respondents knew what up-cycling fashion was; overall, female students were more aware of up-cycling fashion than males. Few students purchased up-cycling clothes; however, many were willing to buy up-cycling clothes for eco-friendliness, which implies that they understood the relations between up-cycling fashion and environment. Third, pertaining to the perception of SPA fashion, students were highly satisfied with the accessibility of SPA brand stores. The group of students who knew up-cycling fashion were more satisfied with SPA brands and indicated o correlation between the cognition of up-cycling brands and preference for SPA brands. Last, in terms of the perception of environment and clothing, university students majoring fashion recognized the need for environmental protection; however, they did not emphasize environment when purchasing or managing clothes.

A Study on the Development of Upcycling Textile Design and Digital 3D Utilization for the Sustainable Fashion Industry (지속가능한 패션산업을 위한 업사이클링 텍스타일디자인 개발과 디지털 3D 활용 연구)

  • Mikyoung Kim
    • Journal of Fashion Business
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    • v.27 no.5
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    • pp.108-120
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    • 2023
  • Recently, interest in eco-friendliness and sustainability has been increasing due to the rapid progress of fast fashion and the crisis of sudden environmental changes after COVID-19. This study aims to develop upcycling textiles and express product design using digital 3D to realize a sustainable fashion industry and present environmental aspects, diversity, creativity, and new directions in fashion industry design. The research method is to develop and pattern upcycling textile designs by applying weaving techniques with waste materials. It uses the developed upcycling textile design in digital 3D to incorporate it into clothing fashion and shows the utility and practicality of upcycling textile design. As a result of the study, the appearance is realistic when outputting DTP of upcycling textile design. It endures without loosening or tearing, making it a durable and creatively expressive fashion item. Texpro 3D mapping reduces the time and cost of making actual sample fabric. Upcycling textile design and 3D CLO virtual clothing are combined to produce actual clothing samples, resulting in zero waste reduction due to cutting and sewing. This study anticipates actively and continuously advancing the development of upcycling textile design and digital 3D in terms of ethics and the environment.

Application of Photo-montage on Fashion Illustration (포토몽타주(Photo-montage)를 응용한 패션 일러스트레이션 연구)

  • 노윤선
    • Archives of design research
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    • v.16 no.3
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    • pp.291-298
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    • 2003
  • In the rapidly advancing modern world, Fashion Illustrations are being utilized in various aspects of art and industrial works. Fashion illustrations are especially useful in fields like trend books thats show advanced trends where photographs are difficult to be utilized due to the fact the real object does not exist. Both the academic and industrial worlds have realized the importance of Fashion illustration and have started to study the field as a way of expressing the general image of a costume rather than a diagram for making clothes. The focus of this study is on Fashion illustrations using Photo Montages that express modern fashion using various and unique textures. The study is composed of a literature review on Fashion illustration and Photo Montages. and five work pieces are made focusing on expressing compounded images.

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A Study on the Policies for Strengthening Competitiveness of DongDeaMoon fashion market (동대문 패션상권 경쟁력 강화를 위한 정책 제안)

  • Lee, Ji-Hyun
    • Journal of Distribution Research
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    • v.15 no.5
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    • pp.257-272
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    • 2010
  • The DongDeaMoon fashion market was carried out the core role of low price distribution as production and selling illuviation of fashion merchandise. However, the unique and successful fashion merchandising system of DongDeaMoon fashion market has been seriously threatened by consumer need changes as well as by an increased competition from new types of retail stores such as fast fashion brands and online shopping malls. Therefore, this study reviewed the policies for DongDeaMoon fashion market carried out by Seoul Metropolitan City and formulated the policies for strengthening competitiveness of DongDeaMoon fashion market.

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Diachronic Network Analysis on Variable Factors for enhancing the Values of Apparel Industry in South Korea -Focused on Fashion Newspaper Articles- (한국 어패럴 산업의 가치 제고를 위한 변수 요인의 통시적 연결구조 분석 -패션 신문 기사를 중심으로-)

  • Kim, Jang-Hyeon;Lee, Ji-Yeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.2
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    • pp.551-564
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    • 2020
  • The fashion industry in Korea has grown into a core sector that contributes to the development of national industries, but it has shown negative growth due to the advent of a low-growth era. This study aims to explore core texts related to variable factors affecting the apparel industry in Korea (and the environmental change factors of apparel companies) by using network analysis from a diachronic point of view. In addition, we discuss the implications of enhancing the value of fashion industries in Korea based on articles in fashion newspapers over five years. The conclusion of this study is as follows. First, as a suggestion for political and economic aspects, the government should minimize the damage caused by political influence by presenting new policies, or by communicating about the practical aspects of geopolitical issues and changes linked to the fashion industry. Second, as a suggestion of socio-cultural aspects, it is necessary to reduce uncertainty about the future by establishing a strategic system through cooperation with institutions that can predict future directions. Third, as a suggestion for management changes in the apparel industry, apparel companies in Korea should recognize the importance of consciousness of promoting development for a better society from coexistence, rather than corporate profit.

Study on the feasibility of using AI image generation tool for fashion design development -Focused on the use of Midjourney (패션디자인 개발을 위한 AI 이미지 생성 도구의 활용 가능성 연구 -미드저니(Midjourney)의 활용을 중심으로)

  • Park, Keunsoo
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.237-244
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    • 2023
  • Today, AI is being applied to various industrial fields, leading to a paradigm shift in the overall industry. In the fashion industry, AI is also used to predict trends and provide various services for consumers, and in particular, AI image creation tools have the potential as a tool for fashion design development. This study investigated the possibilities and limitations of using Midjourny for fashion design development by creating images using Midjourney among AI image creation tools and identifying its characteristics. The characteristics of images created in Midjourney are as follows. First, it has the intuitiveness to create images by intuitively applying or combining images corresponding to commands. Second, there is randomness in which different images are generated when the same command is entered at different times. Third, when using existing images and commands together, the image created in Midjourney is more dependent on the existing image than the command. In conclusion, Midjourny's various image creation functions and the ability to change images according to commands can be helpful in developing original fashion designs. However, it is important to note that fashion designs that cannot be worn or made are sometimes presented. It is expected that the results of this study will serve as basic data for the use of AI image creation tools for fashion design development.