• 한국의류산업학회지
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• 제24권6호
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• pp.719-730
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• 2022

This study explored the impact of beauty influencers' characteristics and product characteristics on new product acceptance intentions and studied the mediating effects of consumer trust in this process. A survey was conducted from February 22, 2021, to February 28, 2021, with Gen Y and Gen Z women in China, and 379 questionnaires were analyzed. The conclusions are as follows: First, the characteristics of beauty influencers are authenticity and expertise, similarity, attractiveness, interactivity, familiarity, and trustworthiness; product characteristics are cost, image, product quality, product perception, sales promotion, and sustainability. Second, partial beauty influencers' characteristics and partial product characteristics have a positive impact on consumer confidence and acceptance intention of the new product. Third, the mediating effect of consumer trust in the process by which beauty influencers' characteristics and product characteristics influence the intention of new product acceptance was determined. Therefore, when beauty companies use influencers in marketing, it is necessary to understand their characteristics, consider their professionality and authenticity, examine their reliability, and assess their ability to form connections with images and viewers that match their products. Additionally, to increase the acceptance intention of new products, companies should present the price of high-quality products, product sensibilities, and corporate images of products and establish measures that can positively affect consumers' acceptance intention of new products by combining them with the characteristics of beauty influencers.

• 복식문화연구
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• 제31권2호
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• pp.228-247
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• 2023

In this study, an empirical analysis was conducted on the use of Korean design elements in the Hanbokwave project in 2022 in order to identify the expressed fashion characteristics and define Korean style. A case study was conducted on 98 items of clothing representing 10 Hanbok designer brands, and an analysis card was developed and used that classifies the silhouette of each item in detail. The analysis showed that in addition to the traditional skirt and Jeogori, the four stages of simulakr's image were prevalent in various fashion items such as shirts, blouses, jackets, crop tops, vests, dresses, and pants. In the composition of sleeves, many western clothing methods such as set-in-sleeve use and adjustment, hardcover buttons, and zippers were used to fuse the three-dimensional structure of western clothing and elements of traditional Hanbok to redefine it as postmodernism. It was recognized as a modern fashion, such as the trend of mixing and matching tops and bottoms, not a skirt and Jeogori set, by layering traditional clothes without hesitation or using them as a dress. As for the silhouette of the bottoms, the A-line showed a high frequency, and the prominent shape was identified as a traditional element widely used in modern Hanboks along with the element of wrinkles. This study is thought to be used as practical data for design development for the globalization of K-fashion in the future.

• 한국염색가공학회지
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• 제35권2호
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• pp.82-96
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• 2023

The purpose of this study is to enhance the usability of hanji fabrics by expanding the color space of hanji fabrics. For the expression of various colors of hanji fabrics, single and combination dyeing were carried out using natural indigo(Niram, Polygonum tinctorium), marigold extract colorant, and madder extract colorant for three types of hanji fabrics with different fiber compositions(hanji, hanji/cotton, hanji/silk). The light, medium, and deep colors obtained through individual single dyeing were shown to be PB Munsell colors in the case of indigo dyeing, Y color for marigold dyeing, and R color for madder dyeing. For combination dyeing, indigo dyeing was first carried out under the conditions for light, medium, and deep colors, respectively, and marigold or madder dyeing was performed thereafter. Indigo and marigold combination dyeing produced PB, B, BG, G, and GY Munsell colors and indigo and madder combination dyeing produced PB, P, RP, and R Munsell colors. Overall, the color change of hanji/silk fabric was more diverse than that of hanji fabric and hanji/cotton fabric. In the indigo, marigold, and madder combination dyeing into individual deep colors, blackish PB and P Munsell colors was obtained. Colorfastness to washing, dry cleaning, rubbing, and light were relatively good with above rating 4. Finally, 9 colors excluding YR color out of 10 Munsell color were obtained. We confirmed that the expansion of the color space of Hanji fabrics by the single and combination dyeing with indigo, marigold, and madder.

• 복식문화연구
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• 제31권3호
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• pp.277-295
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• 2023

The Body Appreciation Scale-2 (BAS-2) measures the extent to which individuals feel, accept, and respond to their own bodies in a positive manner. Given the research need to explore positive body image and its associations with various sociocultural factors and related consequences among individuals with various cultural backgrounds, several studies have established the psychometric properties and factor structures of the BAS-2 in different languages and samples with different characteristics. The current study investigated the psychometric properties and measurement invariance of a Korean version of the BAS-2 in an older Korean adult population (599 older Korean adults with the average age of 70 years). Data were collected using both online and offline (paper-based) survey questionnaires. The results of exploratory factor analyses and confirmatory factor analysis evidenced the unidimensional factor structure and measurement invariance of the Korean BAS-2 among older Korean men and women, after dropping item 1. Scalar invariance was supported across gender, and men and women did not significantly differ in observed mean scores of the Korean BAS-2. The results also supported good convergent validity and criterion validity. Incremental validity was demonstrated by predicting self-esteem over and above measures of age, BMI, subjective financial and health status, body esteem, and ageism. High internal reliability and test-retest reliability over a 2-week period were confirmed. Overall, the results of this study support the reliable use of a Korean BAS-2 to measure positive body image among older Koreans after excluding item 1.

• 한국의류학회지
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• 제48권1호
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• pp.1-19
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• 2024

The purpose of this study is to examine the color characteristics of menswear in different cities, focusing on the Paris, Milan, New York, Tokyo, and London collections. To answer the research question, the sampled colors were classified according to their hues and tones for frequency analysis and cross-analysis. The results are as follows: 'Red', which appeared frequently in the S/S and F/W seasons, was a core color in menswear design, and regardless of the season, 'blackish tones' were most commonly used. The cross-analysis uncovered a significant difference in the trends of hues in the F/W season between the cities. The colors that were more frequently used among the cities were as follows: 'blue-green' in the Paris collection, 'blue' and 'purple' in the Milan collection, 'purple' and 'purple-blue' in the London collection, 'yellow' in the New York collection, and 'red' and 'green' in the Tokyo collection. This study illustrates the significance of the F/W season's use of colors in menswear design and discovered through analysis that hues, rather than tones, were used to express individuality. These results are expected to be used as basic data for the analysis of menswear design trends.

• 한국의류산업학회지
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• 제26권1호
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• pp.65-77
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• 2024

This study aimed to propose effective ways to integrate CLO into educational settings by conducting a comparative analysis of pattern functions in YUKA and CLO, specifically focusing on skirt prototypes and variations. CLO, being a 3D virtual sample CAD tool, is mainly used in education to facilitate the creation of 3D virtual clothing. In order to explore the applicability of CLO's pattern functions in pattern education, CAD education experts were asked to produce two types of skirt prototypes and two skirt variations. Subsequently, in-depth interviews were conducted. In addition, the skirt pattern creation process was recorded on video and used for comparative analysis of YUKA and CLO pattern functions. The comparison revealed that CLO provides the pattern tools necessary for drafting skirt prototypes. The learning curve for acquiring the skills necessary for drafting and transforming skirt prototypes was found to be relatively shorter for CLO compared to YUKA. In addition, due to CLO's surface-based pattern drawing method, it is difficult to move or copy only specific parts of the outline, and there are some limitations in drawing right angle lines. In the pattern transformation process, CLO's preview function proved to be advantageous, and it was highly rated on user convenience due to the intuitive UI. Thus, CLO shows promise for pattern drafting education and is deemed to have high scalability as it is directly linked to 3D virtual clothing.

• 복식문화연구
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• 제32권2호
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• pp.164-180
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• 2024

In the context of a globalized society where diversity, equity, and inclusion (DE&I) have emerged as pivotal values, the fashion industry is undergoing scrutiny for its practices related to body DE&I. This study examines the nature of the discourse surrounding body DE&I within the fashion industry, focusing on how such discussions are shaped, disseminated, and manifested in both the industry and broader society. Critical discourse analysis is applied by utilizing, content from the New York Times and leveraging Fairclough's analytical framework encompassing textual, discursive, and social practices. The findings indicate that the New York Times emphasizes diversity, with a significant focus on the shapes and sizes of women's bodies, developing a narrative centered around women's bodies through visible and representative domains. The analysis suggests conflicted discourse, with prevailing critiques against the fashion industry's standardization of beauty and superficial inclusivity efforts. Moreover, the industry's adaptation to social demands for body DE&I is observed as sporadic, often leveraging non-normative bodies as a marketing strategy rather than genuinely embracing diversity. This study highlights the importance of continuous, in-depth discourse and social practices regarding DE&I within the fashion industry, as well as the need for systemic changes and policies that genuinely reflect societal demands for inclusivity. The findings provide a foundation for future investigations into the multifaceted relationship between fashion discourse, DE&I, and social practices, advocating for a more inclusive and critically aware fashion industry.

• 한국가정과교육학회지
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• 제21권4호
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• pp.71-89
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• 2009

전문계 고등학교 의상과 교육의 효율적인 운영방안을 모색하고자 전국의 전문계 고등학교 의상과 교육현황을 자료를 통해 조사하고, 의상과 교육에 대한 학생과 교사의 인식을 설문지를 통해 살펴보았다. 연구결과는 다음과 같다. 전문계 고등학교 의상과는 전국 10개교이며 학과 명칭이 다양했다. 교사의 교원자격 표시과목은 의상, 가정 등이고, 실습실은 각 학교마다 2~7개가 설치되었다. 전문교과 단위 수는 82~112단위로, 의복재료관리, 복식디자인, 서양의복구성은 10개 학교에서, 한국의복구성은 9개 학교에서 개설하였고, 홈패션, 편물, 한국무늬, 자수과목의 개설 빈도는 낮았다. 학생의 의상과 선택 동기는 대학진학 가능성이 가장 컸고 만족도는 보통이었다. 전문교과 교육과정에 대한 만족도는 보통이었고, 이론과 실습 모두 다소 어렵고, 이론과 실습시간의 비율은 적당하다고 인식했다. 서양의복구성을 중요하게 생각하고, 자수/편물은 폐지되기를 원했고, 패션코디가 개설되기를 희망했다. 실습시설에 대해 보통의 만족을 보였고, 현장실습은 다소 필요하다고 인식했다. 대부분 졸업 후 진학을 희망했고, 실습시설 및 기자재 확충 요구가 가장 높았다. 교사는 전문교과 교육과정에 대해 보통으로 만족하고 불만족 이유는 산업체와의 거리감 때문이 가장 많았다. 교과서의 개선이 필요하며, 이론과 실습 모두 다소 어렵게 느꼈고, 이론과 실습의 비율은 적당하고, 전문교과 교과목 수는 보통이라고 인식했다. 서양의복구성을 중요하게 생각하고, 자수/편물 과목의 폐지를 바랬으며, 패션CAD의 개설을 희망했다. 실습시설에 대한 만족도는 보통이며, 현장실습의 필요성은 보통이라고 하였다. 학생의 진로로 취업보다 진학이 전망이 밝다고 인식하였고, 진학위주로 교육하고 있었다. 연수 내용으로 유행하는 패턴 연수가 가장 필요하다고 하였다. 애로사항으로 수업 외 업무과중을 들었으며 교원 수의 증가를 원했다. 의상과 교육은 직업교육과 계속교육의 두 가지 목표를 달성하기 위하여 많은 노력을 기울여야 한다. 직업교육을 위해 산업체 현장실습과 같은 산학연계 등을 통해 취업에 힘쓰고 이를 위해 다양한 실습 프로그램을 개발해 실습수업을 활성화 해야 할 것이다. 또한 현실적으로 대학 진학을 원하는 학생들이 많으므로 계속교육에 대한 요구도 무시할 수 없어 동일계 전형을 통한 대학 입학도 적극 지원하도록 해야 한다. 또한 의상과 전문교과의 내용수준을 교사와 학생 모두 다소 어렵게 느끼고 있으므로 교과내용 수준의 조정이 필요하며 중요도와 선호도에 따른 교과목의 조정이 필요한 것으로 나타났다. 마지막으로 교사의 증원이 필요하며, 교육의 질을 높이기 위하여 의상과는 의상전공 교사가 담당해야하며, 교사의 재교육으로 다양하고 정기적인 연수가 마련되어야 할 것이다.

• 한국의류산업학회지
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• 제7권2호
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• pp.143-152
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• 2005

A concept of 'digital' is changing a living pattern of moderners, with having influence on the whole life of modern society. The purpose of this study is arrange the frame of conformity to the 'fashion as culture' by considering the social and cultural phenomena being shown in relation to digital, which is a concept being watched most for the 21st century and by trying to analyze a tendency of digital culture being shown in the modernly fashion design based on this. The digital culture, which is a concept of generalizing the phenomena of interactional changes in the sub-structure being derived by digital technology, is being shown as a tendency of fusionization and globalization, and due to this, the culture of digital nomads is being formed. On the other hand, a tendency of amenity caused by the reaction against the coldly digital technology, is forming one axis of digital culture. As the culture, which experiences the process of a change by digital technology, is reflected even on the fashion, the fusion of technology and the human body, brought about the appearance and the development of the artificial body, by allowing the wearable computer to be introduced to fashion and by being connected directly to the body. This means the expansion of range for fashion. The destruction of a border between space and space, is making an opportunity of forming another ego inside the cyber space, with bringing about the mixed loading between the cyber space and the real space. As the border between the cyber space and the real space is being collapsed, the space of newly self-realization is being created. The collapse of gender is being shown as the pursuit of gender, which is a nomadic concept of not giving priority to anywhere of male gender and female gender. The tendency of sensitive design introduced the sports look as the largely fashion trend. Fascinated with Zen thoughts is leading to a response to the swiftly and coldly social conditions caused by machine. The digital culture by digital technology and the fashion tendency being shown by its influence, meet the needs of self-realization and self-expansion for a human being, and satisfy the needs for the expression of self-identity for a human being, and enable the search for introspection about inner existence inside the self.

• 복식문화연구
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• 제19권2호
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• pp.283-295
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• 2011

This study deals with the interchange with art that is contained in the works of Yves Saint Laurent, and it is disclosed through his works that modern fashion is part of expressive art while pursuing creative function as a work of art. The study has been performed on the basis of the references, the pictures of his works and interviews posted in domestic and overseas fashion magazines such as Vogue, Fashion News, Mode & Mode, Gap, Collections, etc. Regarding the scope of this study, it specifically deals with works he created from 1958 until 2002, when he announced his last collection. The results of the study show that with respect to Post-Impressionism, his works were greatly affected by van Gogh(who had used colors as active media in depicting his internal mental state) which gave birth to gorgeous and handicraft-like 'Couture-style clothes'. With respects to Fauvism, the works of Matisse also had an impact on Yves Saint Laurent, who added a sense of fauvism in his works through the use of colors, motif, or full reproduction of images from paintings. We see the influence of cubism upon Laurent when we examine his works of 'clothes with artistic value,' which utilized applique, beaded decoration, patchwork, embroidered patterns, relief-like ornaments, etc. using motif or objet much as we see in the works of Picasso and Braque, artists who expressed a new dimension of the formative arts. Laurent's use of neoplasticism, or plainness of painting, demonstrates a new formative art on the three-dimensional human body by using the works of Mondrian, which consist of black lines and primary colors, although generally Laurent's 'neoplastic'works differed from the works of Mondrian by more actively utilizing the lines and colors when designing dress and its ornament. In addition, the paintings and poems of surrealism artists and poets were directly used in the clothes or their images were sometimes borrowed. In order to express respect toward the spirit of surrealism and its artists, the human body motifs such as lips and eyes(which were frequently used by the surrealism artists) were applied to embroidery, printing and beaded decoration. Finally, being inspired by such Pop artists as Andy Warhol, Roy Lichtenstein and Tom Wesselman, Laurent further emphasized the aesthetic value of the popular consumer image in his own work, resulting in the wide recognition of the designs of Yves Saint Laurent as representing the new wave of the Pop Art school.