• 복식문화연구
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• 제9권6호
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• pp.881-892
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• 2001

Applying the globalization theory to the fashion phenomena which regarded the phenomena of the contemporary culture as globalization, this study had an object of looking into the globalization tendency of the fashion phenomena shown Paris, London, Milno, New York, Tokyo, and Seoul collections from 1995 to 1999. The results of this study were as follows; 1. It was the blend of romanticism that was the most common trend shown at the six world collections. 2. The works appeared at the six world collections showed the regional peculiarity under the historical background or the sociocultural influence each city had. 3. Another character appeared at the six city collections was the appearance of multi-ethnic style mixed various regional motive at a work. After all, the world fashion phenomena in the second half of 1990's could be condensed into globalization appeared homogenization, regionalization and hybridization at the same time.

• 패션비즈니스
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• 제21권4호
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• pp.90-104
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• 2017

In a rapidly changing fashion design world, creative ideas are always required. Knowledge has been created as an art, exhibiting a new imagination that surpasses reality, while being visualized from the past. The purpose of this study is to derive types of visualization of knowledge for continuous creation of fashion design. The study consists of literature and empirical studies. ATTA, a creativity evaluation method made by Torrance applied for analyzing of Gucci fashion design collections from 2016-2017. Creativity of the Gucci collection by ATTA evaluation items are that first, a vivid idea was revealed through collection history, myths and animal and plants, second, conceptual incongruity is in the composition of the garment, third, provocative questions are the symbolism of the meaning of the text, fourth, different perspectives derive a new formative beauty through the synthesis of twisted elements, fifth, abstraction is a symbolic expression of animals and plants, sixth, synthesis is a mixture of various materials and techniques by plural inspiration, seventh, context, it is developed as a design accompanied by stories of history and myth and eighth, fantasy is fictitious animals and animals and detail. In addition, formativeness of fashion design by visualization of this knowledge was extracted with contamination, symbolism, enjoyment and fabrication. Visualization of the knowledge is expected to be used as a strategy to attract ongoing ideas for creative fashion designs.

• 패션비즈니스
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• 제18권2호
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• pp.14-28
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• 2014

This study analyzed the group of experts who were related to cubism, selected among the works of 2010~2013 Paris Collection based on F.G.R.(Focus Group Research). According to the results of this study, there were appeared first, 'a one-piece dress' second, 'H silhouette' third, 'cotton', in case of item distribution and frequency. The analysis was done by using the manner of expression, cubical expression, exaggeration, distortion, dismantlement, geometrical division of face, mix-match look, wraparound repetition, asymmetric structure, etc. Based on the outcomes of the analysis on figurative design elements, this study adjusted three manners appearing on cubism fashion style. First, it was 'avant garde manner' of constitution or 'dismantlement' which was compiled into multi-view representations of overlaps and viewpoints by repetitive use of color tone trimming detail. Second, it was 'geomagnetic block placement' which expresses cubism with geometric partitioning of surface and separation of panel by cutting disintegration. Finally, it was 'distortion and simplification of silhouette' which is a distortion created by constitution-line pressed thin with silhouette. It maximizes the beauty of human body outline, which was distorted by three-dimensional-manipulation, and simplified by ellipsis for another shape for the extension or expansion of detail trimming.

• 패션비즈니스
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• 제24권3호
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• pp.40-50
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• 2020

The home furnishing and living market is growing because of the increasing interest of consumers in living spaces. In this trend, global fashion companies are seeking to increase sales by expanding their businesses by launching their own home lines or brands early, taking advantage of the various advantages of each brand. In response, this study was designed to examine the strategies necessary for domestic fashion brands to pursue their business in the future by conducting a case study and characteristics analysis of the living brands of foreign fashion companies in line with the trend of expanding their living-related businesses. The following is an analysis of the characteristics of the living brands of global fashion companies. First of all, utilizing the brand awareness of fashion companies; second, the strength of unique textile designs; and third, the expansion of synergy through the expansion of the business into various fields. Fourth, the lack of diversification in materials suitable for living products; fifth, the lack of information on quality; sixth, the lack of space and contents for living areas. Finally, a living brand strategy of a domestic fashion company was proposed as follows. First, it proposed collaboration with textile design companies and designers; second, it proposed exploring business models through the inclusion of brand licenses; and third, it proposed expanding the planning of living products of private brand by distribution companies.

• 복식문화연구
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• 제31권6호
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• pp.756-775
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• 2023

This study was aimed at examining the characteristics of women's blue denim on the basis of design elements to provide fundamental data for fashion majors and fashion designers. Seven design elements were selected from previous studies to compare them with the following characteristics of blue denim: color (washing, dyeing), ornamentation (trimming, detailing, painting, and printing), and form modification, tearing, and ripping). Data from 1,520 photographs of the 2019 S/S to the 2023-24 F/W collections were collected through overlapping checks. The data were then subjected to frequency analysis using the Statistical Package for the Social Sciences (version 26). The results are as follows: The most frequent design method used in producing the denim items in our sample was washing, followed by modification, tearing, and ripping and detailing. The greatest change in denim design occurred in 2023, and more design element changes were observed in the F/W season than in the S/S season. Washing was used four times or more frequently than dyeing, while detailing was employed approximately 2 times more often than trimming. With respect to form, the most common approach was modification, followed by tearing and ripping.

• 한국생활과학회:학술대회논문집
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• 한국생활과학회 2008년도 하계학술대회
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• pp.141-142
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• 2008

• 한국콘텐츠학회논문지
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• 제13권2호
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• pp.157-174
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• 2013

시판되는 전통복식을 착용한 패션인형의 경우 서구적 얼굴이 주를 이루어 한복과 조화를 이루지 못하고 있다. 본 연구는 전통 패션인형에 적합한 얼굴을 개발하여 현대인들의 컬렉션으로써 전통 패션인형의 위상을 재정립하고자 문헌조사, 사례조사, 소비자 설문조사를 실시하고 이 결과를 토대로 얼굴을 디자인하였다. 전통복식을 착용한 패션인형의 얼굴형은 청순한 역삼각형이 많이 나타났으나 선호된 얼굴형은 역삼각형과 타원형이었고 이목구비는 자연스러운 조화를 이루는 세련된 느낌을 선호하였다. 전통 미인 얼굴은 타원형 얼굴형, 쌍꺼풀이 없거나 속 쌍꺼풀의 긴 눈, 도톰한 입, 코끝이 둥글고 오똑한 코를 선호하였다. 이상의 결과를 조합하여 볼을 약간 살린 역삼각형 얼굴형, 큰 눈과 눈동자를 축소하고 속눈썹 길이를 줄인 눈, 코끝이 들리지 않은 둥근 코, 폭이 작고 아랫입술이 도톰한 단정한 입으로 얼굴을 디자인하였다. 개발된 전통 패션인형 얼굴은 국내외 패션인형 마니아의 욕구에 부합하는 문화상품이 될 것이다.

• 한국패션뷰티학회지
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• 제4권2호
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• pp.6-14
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• 2006

The purpose of this study is to examine how the Chanel Collection, a famous brand acknowledged for it's modern style, was influenced by post-modernism. The scope of research includes initial concentration on 1920's boyish style of Chanel as well as its relative influence on modernism. Secondly, the research concentrates on Chanel Collections that Lagerfeld's designs were best represented. The results were as follows: The tendency to eroticism for fashion business, tendency to retro-fashion, tendency to popularization of sub-cultural group's fashion, tendency to no-match-mix, tendency to androgynous style, tendency to emphasis on ornaments in clothing.

• 디자인학연구
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• 제18권4호
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• pp.195-204
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• 2005

본 연구의 목적은 최근 문화 속에서 새로운 가치기준으로 주목받고 있는 취향의 개념을 체계적으로 정리하고, 취향을 중심으로 현대패션에 표현된 룩의 조형성과 미적가치에 대하여 살펴보는 데에 있다. 취향은 개인에 의해 개별적으로 추구되는 삶의 방식이며 선호이자 현대사회 내에서 개인을 구별짓는 중요한 요소이며, 특히 패션은 취향의 차별화를 표현하는 주요 대상이다. 취향이 표현된 룩으로는 시대를 초월한 멋쟁이 취향의 댄디룩과 최근에 새롭게 주목받고 있는 저속한 취항이 표현된 키치룩, 성적 이상 취향이 표현된 페티시룩, 엽기 취향이 표현된 그로테스크룩과 어린 취향이 표현된 키덜트룩 등이 있다. 현대인의 다양한 취향과 그의 표현인 룩은 패션의 향유를 통한 즐거움의 추구이며 현재에 대한 긍정적인, 그리고 미래에 대한 적극적인 기대를 나타내는 상징적 표현이라 할 수 있다. 룩을 통해 패션과 사회는 서로 소통할 수 있으며, 디자이너는 컬렉션을 통해 룩을 효과적으로 제안함으로써 소비자의 취향을 만족시키는 핵심적인 역할을 할 수 있다. 본 연구의 결과는 취향에 대한 학문적 근거를 제공해 주며, 패션으로 표현된 미적 가치를 보석 줌으로써 문화 속의 취향과 패션의 룩에 대한 해석의 틀을 제공할 수 있을 것으로 기대된다.

• 패션비즈니스
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• 제23권4호
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• pp.112-126
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• 2019

The objective of this study was to investigate visual elements of steampunk fashion and provide base line data for innovative fashion design ideas and products. We investigated design characteristics of steampunk fashion style shown in 3 movies and 3 animations. Based on the investigation, the research drew intrinsic value of steampunk fashion from three brands 'Vivienne Westwood', 'Dolce & Gabbana' and 'Alexander McQueen'. As the research analyzed movies and animations revealing steampunk style, various characteristics were found and assorted into similar categories. Subcategories of steampunk fashion are pluralism, rebellion and heterogeneity. The followings are result of analyzing three designer collection listed above. First, steampunk fashion made by designers used various color and materials to express multi-pluralistic(multiplicity) characteristic. Second, fashion style in collections revealed artistic and experimental design. This adventurous and innovative characteristic is categorized as rebellion feature. Third, steampunk fashion style used mix-match of unexpected materials or unbalanced silhouette to create a complete fashion style by combining styles in duplicity which could've lack harmony. Intrinsic value of steampunk is defined as graffiti of 19th century's science technology and utopia spirit. Longing for past and fantasy was expressed into fashion. Steampunk fashion wants to escape reality and tries to recreate history of the past faded away with technological development. It defines steampunk as freedom, deviation and fantastical utopia in positive point of view. Furthermore, aesthetic implication of steampunk style found in this research can make a boundary of steampunk style clear and become reference for future researches regarding steampunk fashion.