• 제목/요약/키워드: 패션의류산업

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인터넷 서점과 인스타그램에 나타난 디지털 키워드 변화 탐색 - 코로나19 발생 전후 비교 분석 - (Exploring Changes in Digital Keywords on Online Bookstores and Instagram: A Comparative Analysis of Before and After COVID-19)

  • 제수연;김시원;엄란이
    • 한국의류산업학회지
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    • 제25권6호
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    • pp.715-724
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    • 2023
  • This study analyzed the shifts that occurred before and after the outbreak of COVID-19 by scrutinizing digital keywords derived from prominent culture media, such as books and instagram. The analysis identified trends rooted in digital terminology. For this study, the period 2017 to 2022 was divided into three-year segments, before and after the outbreak of COVID-19. Subsequently, an analysis was conducted using digital keywords to assess the number of digital-related books and book hashtags, the number of instagram mentions, and relevant keywords. We found that COVID-19 exerted a discernible influence on information related to digital keywords, substantially impacting both the book publishing market and instagram. Notably, digital-related books have been published in a variety of fields since the outbreak, and new fields are emerging. The year 2020 saw the most significant growth in the mentions of digital terms on instagram. Such terms were used in conjunction with terminology related to people working in a digital environment, endeavors aimed at revenue generation in online spaces, leisure activities associated with art and culture, and online service platforms. Through the analysis of digital keywords, this study is expected to contribute to the understanding of digital trends and their future trajectories.

인구통계학적 특성에 따른 스마트 의류에 대한 선호도 및 추구혜택 차이 분석 (The Different Analysis of the Preference and Benefits Sought of Smart Clothing based on Demographic Characteristics)

  • 박영희
    • 패션비즈니스
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    • 제23권1호
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    • pp.1-13
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    • 2019
  • This study aimed to analyze the preference, the factors of benefits sought, and the difference of benefits sought for smart clothing based on demographic characteristics. This survey study used questionnaire. The subjects of the survey consisted of men and women with ages ranging from twenty to fifty years old, who were living in Gyeongnam region. For the collected data analysis, Factor analysis, t-test, ANOVA, and Duncan multiple range tests were used by SPSS 23. The results obtained were as follows. The different analysis results for smart clothing based on demographic characteristics showed a significant difference with respect to marital status, age, monthly income, and occupation, but showed an insignificant difference with respect to gender. The factors of benefits sought for smart clothing were extracted from five factors-pursuit; image innovation and improvement, pursuit of healthcare, pursuit of body protection, pursuit of amusement and pleasure, and pursuit of hi-tech function. The different analysis results of smart clothing according to demographic characteristics showed a significant difference for pursuit of healthcare only with respect to gender, for pursuit of image innovation and improvement, healthcare, amusement and pleasure, and hi-tech function with respect to marital status, for pursuit of image innovation and improvement, healthcare, amusement and pleasure, and hi-tech function with respect to age, for pursuit of healthcare and body protection with respect to monthly income, and for all five factors with respect to occupation.

패션스타트업 기업의 현황과 발전에 관한 연구 : 부산 패션 신진디자이너를 중심으로 (The Current Situation and Development Strategies of Fashion Start-up Companies : Focused on Rising Fashion Designers in Busan)

  • 장지연;이진화
    • 한국융합학회논문지
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    • 제12권2호
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    • pp.163-171
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    • 2021
  • 본 연구는 국내 신진디자이너의 패션스타트업에 대한 정부 지원 프로그램이자 시설 중 하나인 패션창작스튜디오의 패션스타트업 기업의 운영 현황과 창업자의 특성을 분석하였다. 이를 위해, 부산패션창작스튜디오의 패션스타트업 창업자 32명을 대상으로 설문 조사를 하였다. 그 결과 첫째, 패션창작스튜디오의 패션스타트업 기업 창업자들의 82%가 20대에 창업경험을 가지고 있었고, 60%가 3~5년 이하의 패션 실무경력을 가지고 창업에 도전하는 것으로 나타났다. 둘째, 패션스타트업 기업의 유통채널은 오픈 마켓이 36%, SNS가 주요 홍보 매체로 80%에 이른다. 또한, 71%가 중국에 수출하고 있다. 마지막으로, 업체의 33%가 인플루언스를 통한 바이럴마케팅을 고려하고 있고, 50%가 동남아시아에 수출을 계획하고 있다. 본 연구결과는 지원 프로그램이자 시설인 패션창작스튜디오를 활용하여 패션스타트업 기업의 성공적 창업과 운영 방향성을 제시하는데 연구적 의의가 있다.

20-30대 여성 소비자들의 소비가치 유형에 따른 해외 패션명품 브랜드 가방 구매행동 (Purchase Behaviors on Imported Fashion Luxury Brand's Bag according to the Types of Consumption Values of Female Consumers in 20's and 30's)

  • 이가나;신수연
    • 한국의류산업학회지
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    • 제14권4호
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    • pp.554-566
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    • 2012
  • The purpose of this study was to classify the consumption values of 20's and 30's female consumers, identify the differences among the consumption value groups, and analyze purchase behaviors of imported fashion luxury brands according to the consumption value types. The subjects were 518 women who purchased luxury bags. The results of the study were as follows. First, as a result of cluster analysis to classify the consumption values of 20's and 30's female consumers, 4 groups were identified as "rare and emotional pursuit group", "functional pursuit group", "fashion pursuit group", and "social and conspicuous pursuit group". Second, 4 groups showed different luxury bag purchase behaviors, such as purchase motivation, purchase selection criteria, information source, purchase frequency, purchase cost of one time, purchase cost of year, the number of possession, purchase place, and store selection criteria. Third, rare and emotional pursuit group ranked the first in terms of product, price, and store satisfaction. Therefore, consumption values were identified as the important factor suggesting purchase behaviors of female consumers in 20's and 30's.

패션 브랜드의 증강현실(AR) 콘텐츠 유형 및 특성 (Classification and Characteristics of Augmented Reality Contents of Fashion Brands)

  • 이현진;구양숙
    • 한국의류산업학회지
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    • 제22권3호
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    • pp.310-322
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    • 2020
  • This study investigated the classification and characteristics of augmented reality (AR) content of fashion brands. The AR contents of fashion brands were classified according to user participation space and content delivery method. Based on these types, eight case studies were conducted, along with a discussion of AR characteristics in terms of presence, interactivity, and immersion. The results showed that AR content could be divided into four types: offline visit-external information type, offline visit-internal experience type, online utilization-external information type, and online utilization-internal experience type. It was also found that there were differences in characteristics for each type of AR content. First, the offline visit-external information type requires various new content that can provide entertainment immersion to users. Second, the offline visit-internal experience type requires a powerful inducement for users to visit a specific space providing AR content and to participate in augmented environments. Third, the online utilization-external information type needs a series of AR content that can consistently incite users' curiosity about brands and products. Fourth, the online utilization-internal experience type needs effective content to improve users' shopping experience with the virtual fitting of fashion accessories, such as eyewear, hats, jewelry, and watches. Accordingly, fashion companies should create contents that can provide appropriate presence, interactivity, and immersion by AR type.

패션 일러스트레이션에 표현된 불확정성의 특성과 의미 (The Expressional Characteristics and Meanings of Indeterminacy in Fashion Illustrations)

  • 김순자
    • 한국의류산업학회지
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    • 제17권5호
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    • pp.691-703
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    • 2015
  • Indeterminacy maintains that the simultaneous measurement of object location and speed is theoretically impossible. This study present indeterminacy as a theoretic tool to interpret a variety of expression characteristics that seem disorderly in recent fashion illustrations; in addition, it analyzes the characteristics and meaning of indeterminacy as expressed in fashion illustrations. This study reviews concepts and related theories on indeterminacy to examine characteristics of indeterminacy expressed in the arts and fashion; subsequently, indeterminacy characteristics found in fashion illustrations are analyzed. In expressing the fashion figure, indeterminacy finds expression in a distorted figure transformations that include a hybridized combination of heterogeneous forms that dismantle and reconstruct the human body. The hybridized body of combined machines, animals and plants indicates an indeterminate body endlessly transforming itself. Indeterminate space expression finds expression in space expression by projection with the overlapping and juxtaposition of irrelevant constituent elements as well as a space expression from the insertion of unexpected images. An unclarified inconclusive open space provides space with fluidity, causes space expansion and conveys inconclusive meaning. Indeterminate expressions found in fashion illustrations reveal the ambiguity and complexity of a post-modern society with polysemous aesthetic values and the expanded visual concepts of fashion illustrations.

환경의식에 따른 패스트패션 구매자의 의복소비행동에 관한 연구 (The Clothing Consumption Behavior of Fast Fashion Purchaser according to Environmental Consciousness)

  • 이현지
    • 한국의류산업학회지
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    • 제17권4호
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    • pp.550-560
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    • 2015
  • This study investigates clothing consumption behavior of fast fashion purchasers according to environmental consciousness. Questionnaire examined 245 males and females in Busan who experienced fast fashion product purchases. Data were analyzed using factor analysis, t-test. ANOVA, Duncan Test and ${\chi}^{2}-test$. The results are as follows. First, the result showed significant differences in environmental consciousness education according to demographic characteristics. Second, the results showed significant differences in the hedonic pursuit of purchase motivation for fast fashion products according to environmental consciousness. The low environmental awareness group pursued hedonic purchases towards the purchase motivation of fast fashion products. The results showed significant differences in fast fashion disposal behavior according to environmental consciousness; however, not for the disposal motivation of fast fashion. In the disposal behavior of fast fashion, the high environmental awareness group indicated social friendly disposal and the middle environmental awareness group indicated economical disposal. The result showed significant gender differences towards clothing consumption behavior of fast fashion according to demographic characteristics. Males and females showed significant differences in all purchase motivation factor for fast fashion products. They also showed significant differences in economical disposal towards fast fashion disposal behavior.

모바일 쇼핑 활성화를 위한 스마트폰 패션 어플리케이션에 대한 탐색적 연구 (An Exploratory Study of Smartphone Fashion Application to Promote Mobile Shopping)

  • 성희원
    • 한국의류산업학회지
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    • 제14권6호
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    • pp.941-951
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    • 2012
  • As smartphones permeate the consumer lifestyle, branded application and mobile shopping have also received increased attention as an important marketing channel. This study identifies the general information about the use of smartphones, attitudes toward fashion applications, and mobile shopping intentions for smartphone users. Focus group interviews were conducted and 22 interviewees participated. The age of the participants ranged from 21 to 45 years old (55% were females). When examining the motivation to adopt a smartphone, respondents presented the comparable characteristics of early adopters and late adopters according to the time of adoption. Most respondents over the age of 30 showed some troubles to use a smartphone; however, participants in their 20s tended to enjoy exploring the new technology. More than half of respondents were aware of fashion applications, but were dissatisfied with fashion apps and used them infrequently. Respondents pointed out that fashion related apps were not too practical because they were not updated regularly, provided only limited information, and focused on brand promotions. In order to increase the intention to adopt mobile shopping, the price and payment security system needs to be considered. This was an exploratory study to identify the possibility of fashion branded apps as a major distribution channel. The findings of this study provide fundamental information to formulate marketing strategies for fashion businesses that have developed fashion apps.

패션 일러스트레이션에 나타난 New Painting 특성 (Characteristics of New Painting in Fashion Illustrations)

  • 김순자
    • 한국의류산업학회지
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    • 제14권6호
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    • pp.906-917
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    • 2012
  • The purpose of this study is to examine the characteristics of expression and their effects of New painting in fashion illustration since 1990s. This study is focused on searching for the development in expressional techniques of the fashion illustration on the basis of various techniques of New painting. New painting as a trend of new expressionism in America was developed in opposition to the minimalism in the 1980s when the discussion of the post-modernism was most widely. The artists of New painting attempted to resurrect figure through the representation of figure and concrete image, rich in color and strong in image. They also expressed the realistic scene of life with the various kind of medium, materials and styles and appropriation of image from mass media and popular culture. The representation of fashion figure and image through the various kind of painting medium, techniques and styles can express the realistic and sensitive image and increase the communication ability in fashion illustration. It could also deliver the fashion message more clearly through the appropriation of image. These findings indicate that fashion illustrations accept variety by interacting with fine arts and expand the scope of expression.

패션브랜드의 리테일 스페이스 최근 경향 및 유형 분석에 관한 연구 - 세계 명품 패션브랜드의 리테일 스페이스를 중심으로 - (A Study on the Latest Trend and Type Analysis of Fashion Brand's Retail Space - Focused on Retail Space of World Prestige Brand -)

  • 박현희;전중옥
    • 한국의류산업학회지
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    • 제9권1호
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    • pp.72-80
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    • 2007
  • The purpose of this study is to identify the latest trend and type of retail space, and the features according to type of retail space of global prestige brand. To do this, literature analysis was executed by related books, articles, and theses. As a result, the latest trend of fashion retail space which has appeared after 2000 is as follows: 1) The differentiation of fashion brand through collaboration between fashion designers and architects, 2) retail space extension strategy, 3) retail space as a cultural space, 4) bold investment for retail space. The type of fashion retail space which has appeared after 2000 is as follows: 1) Spectacular flagship retail space of monumental scale, 2) global type retail space which exhibits common features through the whole world, 3) localization retail space which shows different features according to store location 4) innovative retail space out of traditional store form. The result of this study will be utilized when a domestic fashion brand establishes global marketing strategy of retail space.