• Archives of design research
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• v.16 no.1
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• pp.159-168
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• 2003

Modern fashion shop is changed by the changing of fashion style. And as purchasing pattern is changed to consuming pattern which has strong individuality, functions as space which reflet characteristics of products and consumers in order to present sensitive and individual image are also required, besides conventional concept as space which simply focused on sale. Meanwhile, in the 1980's, the fashion presented retro mood modernly by popularization of post-modernism and introduced minimalism that is one of the anti-cultures in the 1960's. Recently minimalistic trends which are expressed by various attempts and a new point of view are introduced to the fashion shop by interior designer. Therefore, in this study, minimalistic characteristics which appear in the composition of interior space of the modern fashion shop are researched by theoretical consideration and analysis of examples and consistent direction of fashion shop is presented.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.25-37
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• 2015

본 연구의 목적은 해외여행 동기에 따라 여행자들의 집단을 나누고 각 집단별로 해외여행시 구매하는 상품이나 이용 매장의 특성을 비교하는데 있다. 문헌연구를 통해 여행동기와 구매상품의 종류와 속성, 쇼핑장소의 유형과 속성에 대한 주요 문항들을 추출하였다. 20-50대 해외여행 경험자 431명을 대상으로 설문조사를 실시하였고 K-평균 군집분석을 통해, 적극적 집단, 소극적 집단, 자연 쾌락추구 집단, 가족 발견추구 집단의 4개의 군집이 확인되었다. 적극적인 여행자들은 해외에서 구매하는 모든 상품종류에 대해 가장 높은 관심을 보였으며 다른 세 집단보다 유의하게 차이가 있었다. 특히 소극적인 여행자나 자연 쾌락추구 여행자들보다 패션 사치품이나 기념품 구매를 중요하게 생각하는 것으로 나타났다. 또한 상품 속성에서 디자인과 명성, 실용성, 가격과 품질 등의 요인들을 중요하게 고려하였다. 구매 장소 측면에서는 적극적 집단은 지역 시장, 패션매장, 선물매장 순으로 선호하였으며 소극적인 여행자들은 패션매장을 더 선호하는 것으로 나타났다. 구매장소 속성의 중요도는 편의성, 디스플레이, 매장위치 및 판촉활동 순으로 중요시되었으며 적극적인 여행자들은 다른 세 집단 여행자들보다 매장 편의성에 대한 관심이 유의하게 높았다. 가족 발견중심 여행자와 자연 쾌락추구 여행자 집단은 쇼핑행동이 비슷하거나 일부 요인에서만 차이가 있었다. 소극적 여행자들은 나머지 세 집단과 구별되게 모든 쇼핑행동에 대한 관심이 낮았다. 여행동기에 근거한 시장세분화는 서로 다른 쇼핑행동을 예측할 수 있는 변별력이 있음을 보여주었다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.601-610
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• 2023

The study analyzed the effect of VMD components of virtual reality (VR) stores on the psychological effectiveness of technology acceptance. As a result of the analysis, among the VMD components of fashion virtual reality (VR) stores, experientiality, aesthetics, and suitability had a significant positive effect on perceived usefulness, perceived ease of use, and perceived enjoyment. There was no significant effect on perceived usefulness, perceived ease of use, or perceived enjoyment. The results of this study are significant in that they conducted an empirical study on the intention of use due to the VMD components of a fashion virtual reality (VR) store, which was rarely covered in previous studies on fashion virtual reality (VR) stores.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.387-395
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• 2022

This study empirically studied the effect of the characteristics of consumer experience in a virtual store in the metaverse of a fashion brand on consumers' perceived utility and self-congruence for the medium. As a result of the analysis, all three factors (reality, ubiquity, anonymity) of the fashion brand metaverse virtual reality store experience had a significant positive effect on the perceived avatar consistency. On the other hand, realism and ubiquity had a significant positive effect on perceived fun, but the effect of anonymity on perceived fun was not significant. On the other hand, perceived avatar identity was found to have a significant positive effect on perceived consumer-brand self-congruence. Finally, it was found that the perceived fun in the metaverse fashion brand virtual reality store had a statistically significant positive effect on perceived consumer-brand self-congruence.

• Archives of design research
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• v.19 no.4 s.66
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• pp.91-100
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• 2006

The contemporary consumer's fashion retail shops are becoming diverse in function and sensitivity while keeping in mind the effects of consumer's lifestyles according to changing fashions. Recently, external changes and expressive characteristics have become symbolic in retail fashion shops. This reinforces the importance of the skin, which is becoming image-sensitive and increasingly important. Therefore, this thesis will study the relationship between expressive tendency and skin in fashion retail shops by distinguishing the characteristics of a skin historically as well by categorizing the four brands from flagship stores which have introduced brand identity and an exceptional expressiveness of skin into types of form and space.

• Korean Institute of Interior Design Journal
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• no.16
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• pp.68-74
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• 1998

Modern fashion shop is changed by the changing of fashion style. And as purch asing pattern is charged to consuming pattern which has strong individuality functions as space which reflect characteristics of products and consumers in order to present sensitive and in dividual image are also required besides conventional concept as space which simply focused on sale. Meanwhile in the 1980's the fashion presented retro mood modernly by popularization of post-modernism and introduced minimalism that is one of the anti-cultures in the 1960's. Recently minimalistic trends which are expressed by various attempts and a new point of view are introduced to the fashion shop by interior designer. Therefore in this study minimalistic characteristics which appear in the composition of interior space of the modern fashion shop are researched by theoretical consideration and analysis of examples and analysis of examples and consistent direction of fashion shop is presented.

• Vending industry
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• v.10 no.2 s.31
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• pp.18-19
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• 2011

유행과 낭만의 거리 강남 가로수길. 이곳에 가면 국내 유명 브랜드 패션매장들이 즐비하다. 그중 동양그룹 Mag Mag 매장 1층 입구에 깜짝 놀랄만한 자판기 하나가 설치되어 있다. 패션 양말을 파는 자판기이다. 블랙 톤의 세련된 자판기 디자인에 판매상품 디스플레이도 획기적이다. 패션양말들이 빨래 줄에 걸린 디스플레이를 보는 순간 '기발하다'는 생각이 절로 든다. '자판기로 양말을 팔아가지고 수익이 될까?' 놀랍게도 이런 의구심을 한방에 날렸다. 이 재미있고 독특한 자판기 앞으로 사람들이 몰려들고 있는 것. 운영 3주 만에 아이디어 자판기로서 성공시대를 예감케 한다. 이 자판기를 과연 누가 운영할까? 놀랍게도 27살의 여성이다. 아이해이트몬데이(i hate Monday)사(社)의 홍정미 사장. 얼마전까지 자판기의 '자'짜도몰랐다 한다. 이런 그녀가 양말자판기를 런칭해 많은 화제와 인기를 모으고 있다.

• Proceedings of the SOHE Conference
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• 2004.12a
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• pp.71-71
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• 2004

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.121-123
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• 2014

최근 빅데이터의 등장으로 그에 따른 활용이 굉장히 광범위 해지고 있다. 빅데이터를 기반으로 한 행정자치 및 교통통제 서비스가 사용되고 있으며 앞으로도 빅데이터를 활용한 많은 서비스들을 사용할 수 있을 것이다. 이에 본 논문에서는 20대들이 자주 찾는 매장의 판매 데이터나 온라인 쇼핑몰의 검색 및 조회 순 등의 빅데이터를 정의하고 이를 활용한 20대 패션 트렌드 분석 방법을 제안하고 최적의 상품 진열 방법 등을 제시하여 판매율을 제고시키고자 한다.

• Journal of the Korea Convergence Society
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• v.10 no.6
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• pp.121-128
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• 2019

Fashion display is a part of fashion brand marketing strategy. Today, due to the improvement of consumers' aesthetics, consumers' requirements for display and decoration in fashion stores are also increasing. And color design plays an important psychological role in the display. In this study, the color design of the display is taken as the center, and the status quo, emotional characteristics, psychological and physiological functions of the color design of the display are taken care of. After analyzing specific examples through previous studies, the methods and rules of color design are explored on the basis of these studies, and the principles of color matching beauty are studied to prompt the color design that follows in the display. First, there should be some emphasis on the overall color allocation. Second, the structure of the store needs to be considered. Third, we need to emphasize scientific and reasonable color matching sequence. To sum up, judging this research is of positive significance to the later research on color design.