• 한국의상디자인학회지
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• 제19권1호
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• pp.71-90
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• 2017

The purpose of this study is to identify the characteristics of currently targeted consumers of the fashion enterprises. It also aims to assess the value of consumer-related variables that are related to market segmentation. In order to identify the characteristics of targeted consumers, the contents of brand concept and target of 143 brands for women's clothing, and 79 brands for men's clothing were qualitatively analyzed. The results are as follows. First, the demographic characteristics of both male and female included the desire to appear younger, and be more youthful in sensibilities than their actual age. In terms of occupation, male had more variety and concreteness than female. Male and female were above middle class, with an emphasis on being a part of the new generation, one that is young, free, healthy, and leisurely. Second, the psychological and behavioral characteristics of both male and female consumers included the benefit sought of the following: rationality, economy, practicality, functionality, individuality, fashionability, and aesthetics. Their fashion orientations were found to be practical, rational, fashionable, expressive of individual style, and aesthetic sensibilities. Their lifestyles were characterized by elements such as rationality, smartness, urban, active, healthy, young, leisurely, and stable. In terms of the spirit, female had a tendency to be intelligent, elegant, and sensitive, while also being self-reliant, self-disciplined, and unafraid of challenging situations. The male consumers had a tendency to be rational, progressive, passionate, and embracing change, with emphasis on legitimacy, honor, success, pride, and affluence. Third, the usefulness of consumer-related variables in targeting consumers was different according to male and female. These results show that there is a need for these variables to be looked at more closely during market segmentation process. This research may be used as base material in setting up the brand concept and the target market.

• 한국의류산업학회지
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• 제25권1호
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• pp.41-51
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• 2023

This study attempted to analyze the context characteristics and consumer characteristics that affect fashion curation shopping. The data used for this study were 223 questionnaires targeting male and female college students in their 20s in Busan and South Gyeongsang Province who had had the curated shopping experience in the latest three months. The SPSS program was used for the data analysis, and a reliability measurement, factor analysis, multiple regression analysis, T-test, and one-way ANOVA were conducted. The results were as follows. First, fashion curation shopping exhibited three factors: product subscription, marketing use, and product recommendation shopping. Furthermore, the context characteristics had sub concepts of five factors: selection, sharing, experience, discovery, and storage. Second, the context characteristics (selection, sharing, experience, discovery, and storage) had a significant influence on product subscription, marketing use, and product recommendation, which belong to the curation shopping category. Third, the fashion consumers' price sensitivity, trend sensitivity, and product knowledge had a deep impact on the marketing use and product recommendation. Fourth, there was no difference in the fashion curation shopping by male and female consumers and the average monthly fashion shopping frequency, and there were differences in shopping cost and time. This study can analyze the context and consumer characteristics that affect fashion curation shopping to establish an efficient fashion curation shopping system in practical terms. Additionally, academically, it can be proposed as basic data on the development of measurement tools for analyzing consumer behavior that prefers fashion curation shopping.

• 복식
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• 제64권6호
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• pp.161-175
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• 2014

This paper investigates the differences between characteristics of street fashions due to regional and cultural differences in southern and northern region of China. Beijing and Shenzhen were chosen as representative cities for the two areas. Empirical research and literature study were performed for this study. Empirical studies were performed by using a total of 708 images of dresses, which were collected through direct imaging. Through discussion with experts, the collected data were classified into five categories; Modern trendy, Romantic, Easy casual, Ethnic, and Classical/Traditional. The data was analyzed by using cross tabulation and frequency analysis. Content analysis for each category was also conducted. As a consequence of this study, a significant difference between Beijing and Shenzhen were observed. As a city, which puts emphasis on practicality and modernity, Beijing showed a higher frequency of modern and trendy style than the other city. On the other hand, Shenzhen showed a higher frequency of romantic style and was distinguished as a city of femininity and decorative preference of fashion style. This study intends to contribute to the academic community of Chinese fashion and to help Korean clothing companies to be launched in Chinese market in the future.

• 복식
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• 제58권2호
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• pp.78-92
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• 2008

The mutual relationship between fashion and architecture and the similarities in their form and structure have been continuously debated over the decades, considering that both spheres are objects used in human life. Both spheres bring about the creation of three-dimensional space structures that are completed by the human body and material, based on a design targeted for people. The similarities between fashion and architecture in terms of form and structure have been debated by western architecture scholars focusing on the support that holds the garment's shape, the tailoring of a men's suit and also the material. The debate originates from the discussion of F. Th. Vischer, Kritische Gnge, and Gottfried Semper during the nineteenth century on the similarities between crinoline and the form of architecture and also the similarities between sewing and architecture. However, architects always regarded fashion as the inferior creative process that follows architecture in viewing the relationship between fashion and architecture. During the mid to end of the twentieth century, contrary to previous decades, the sense of fashion in architecture stood out, as an issue and a different approach was taken in discussing architecture that incorporates fashion. Accordingly, in the mid 1990's, architecture scholars such as Deborah Fausch and Mark Wigley began to conduct close observation of the mutual relationship between fashion and architecture from a more equal point of view. Notwithstanding, their point of view was still biased towards architectural standards. Commencing the Millennium, fashion has become the primary work of creation which leads style in all spheres, and under these circumstances this point of view has transferred from architecture to fashion when thinking about relationships between these spheres. The discussion on fashion and architecture form fashion's point of view is currently concentrated on the post 1990's phenomenon and illustrates the environment that is related to architecture. In general, the discussion is limited to determining a work of an individual designer as 'being architectural' when explaining the sculptural form of fashion. Therefore, this research aims to renew the discussion on twentieth century fashion design, which was neglected in any studies on observing architecture and fashion. The aim of this research is to classify the architectural paradigm of twentieth century fashion design and to observe the architectural forms of the respective eras. It is necessary to have a close observation of the architectural paradigm in twentieth century fashion design where support tools such as the crinoline was avoided and the form and functionality of the garment itself was emphasized. I will conduct this research by considering the architectural form shown in fashion as a practical three-dimensional creation that exists in space.

• 한국산학기술학회논문지
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• 제19권12호
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• pp.186-196
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• 2018

오늘날 스포츠는 현대인들의 라이프 스타일의 변화로 자신의 건강을 도모하고 즐거움을 느끼기 위한 하나의 수단으로 자리 잡게 되었다. 스포츠 선수들은 경기를 통하여 대중들에게 즐거움 전할 뿐 아니라 자국의 긍정적인 이미지와 가치를 전파하는 국위선양의 역할까지도 수행하고 있다. 테니스는 대중들에게 인기도가 높은 종목으로, 여성 테니스 선수들은 다양한 스포츠 기업의 테니스 웨어를 착용하고 전 세계의 대중들에게 디자인을 알리고 있다. 본 연구는 스포츠 웨어 및 테니스 웨어에 관련된 고찰과 함께 최근 5년간 4대 메이저 테니스 대회에 나타난 여성 테니스 선수들의 테니스 웨어를 토대로 의상 디자인 요소별 내용분석 연구를 실시하여 여성 테니스 웨어의 디자인에 관련된 특성을 파악하는데 목적이 있다. 이는 향후 테니스 웨어의 디자인의 방향을 모색하기 위한 기초자료를 제공하는 데에 의의가 있다. 본 연구의 결과, 첫째, 실루엣은 활동량이 높은 테니스 선수들의 신체적 움직임을 고려하여 활동성을 높이는 역할을 수행하는 것으로 분석되었다. 둘째, 색상은 전통적인 테니스 대회의 규정 및 명시성을 강조하고 선수들의 원활한 경기 운영을 고려하거나 그 해 유행하는 색상의 접목을 통하여 테니스 웨어의 다변화된 경향을 반영한 것으로 나타났다. 셋째, 소재에서 문양이나 장식은 테니스 웨어의 심미성을 강조하기 위한 수단으로 활용되었으며, 테이프는 여성의 신체미의 강조, 또는 신체의 움직임이나 부상을 미연에 방지할 수 있는 보조적인 역할을 수행하였다. 또한, 스폰서 로고는 문자와 이미지를 혼용하여 테니스 웨어의 가슴 중앙에 위치시켰는데, 이는 스폰서 브랜드에 대한 명시성을 높이기 위한 마케팅 전략의 일환이라 해석할 수 있다.

• 대한가정학회지
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• 제33권6호
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• pp.187-198
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• 1995

간학문적 특성이 강한 의류학은 최근 급변하는 사회환경 즉, 학생들의 전문적 경험에 대한 요구, 패션업계와의 유기적 상호관계, 컴퓨터 등 과학기술의 발달, 사회의전문화, 세분화, 정보화, 세계화 등에 능동적으로 대처하여 의류학 졸업생들의 경쟁력을 강화시키기 위하여 보다 질적으로 향상된 의류학의 방향을 모색하도록 요구받고 있다. 따라서 본 연구의 목적은 1) 의류학의 목표는 무엇이며 현재 강조되고 있는 분야와 교과목 및 취업기회는 어떠한지, 그리고 미래에 의류학이 당면할 수 있는 문제들은 무엇인지, 2) 프로그램이 어떻게 바뀌어졌으며 앞으로 어떠한 방향으로 발전되어 갈 것인가에 대하여 연구하고자 한다. 연구방법은 전국 43개 4년제 대학의 의류학 관련 교수 110명을 대상으로 설문지법을 사용하였으녀 회수된 58부(53% 회수율)를 SAS로 통계처리하여 Likert's method of summated ratings로 분석하였다. 연구결과에 따르면 의류학의 목표가 가정중심의 복지 향상(M=2.5, SD=1.0)에서 의류학 분야의 전문인을 양성(M=4.8, SD=0.4)하는 것으로 변화하고 있는 것으로 나타났다. 전반적으로 디자인 분야(M=4.8, SD=0.5)와 구성분야 (M+4.5, SD=0.7)가 풍부한 교과목과 함께 강조되고 있으며 디자인 분야의 취업성향이 가장 많은 것으로 나타났다. 교과목이 많이 증설되었으며 (특히 디자인분야) 실험실습시간이 증가되고 인접학문 교과목과 현장실습경험이 증가추세에 있는 것으로 나타났다. 앞으로 의류학의 발전을 위해 전문적 이미지 제고와 함께 졸업생의 취업기획의 증가, 의류산업체와의 인턴제도를 통한 산학협동, 그리고 컴퓨터 활용 증대 등이 요구되고 있는 것으로 나타났다.

• 복식
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• 제60권10호
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• pp.47-64
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• 2010

This study was to define the factors of inspiration and expression methods of Viktor & Rolf known for distinctive works in order to find the ways of creative fashion designing. For the research method, the literature reviews were done by designer's books, collection reviews, and related articles. To find the ideas of design inspiration, interview data with Viktor & Rolf were used. The results of this study were as follows. Their conceptional attitude and the fashion shows like performance indicated that the designer's introspection became the origin of the concept and the ideas expanded the fields of expression. The expression of surrealistic fantasy was done by free imagination and daydreams, which was appeared as fantastical world beyond the everyday life. The expression of paradox and contrast overcame stereotype views with inversion, paradox, and ironical expression. The distortion of shape and the extreme exaggeration by overlap and repetition had a intention that magnity the miserable self-images on purpose, which had started from the debut and appeared ever after on collections and which sought the practicality, infinity exceeding the standard of ideal beauty. The harmony between classicism and avant-guard originated from the insights of tradition demonstrated the wits of designers showing the unique ideas with the base of classics.

• 복식문화연구
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• 제29권4호
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• pp.522-537
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• 2021

The purpose of this study is to develop a knitwear design with the potential for practical use through a combination of science and design by examining the concept and formative characteristics of fractal geometry and applying them to the development of 3D virtual clothing knitwear design. This study produced five main conclusions. First, the sub-concepts of "Repeatability," "Scale variability," and "complexity," which are based on self-similarity, appear together with simple regularity in the fractal formative characteristics shown in fashion design. Second, fashion fields apply fractal geometry in three-dimensional surface textures and optical textile patterns as a method of expression. Third, it was confirmed that various expressions can be created with fractal patterns by using the SDS-ONE APEX 3-4 design system; moreover, fractal patterns are a suitable design source for the development of Jacquard knitwear patterns. Fourth, in the development of knitted jacquard fractal patterns, by arranging the patterns in perspective, the effect of emphasizing or reducing the human body by optical illusion was shown. Fifth, a knit Jacquard structure with a pattern that exhibits fractal modeling characteristics and applying it to a 3D virtual clothing sample design reduces the time required for sample production while expanding the knit design's expression area and reducing costs. Thus, the clothing sample confirmed the effectiveness of practical knitwear design development.

• 복식문화연구
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• 제28권1호
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• pp.30-44
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• 2020

Bootleg fashion emerged from the fashion industry after 2010, and has been used across a range of different genres. However, it has yet to be theoretically established; therefore, this study will explain bootleg fashion as a new genre, which will help in the planning and designing of products within domestic fashion brands. The purpose of this study was to examine the characteristics and internal meaning of bootleg fashion as a recently emerged fashion phenomenon that borrows from other brands without permission. The research methodology included a theoretical literature review of fashion sites and related materials and empirical research using case analysis. Results of the analysis of both characteristics and internal meaning of bootleg fashion suggest the following characteristics: "unauthorized use of symbolic elements," "disorganization of boundaries between fashion," "multiplicity through globalization," and "newness through deconstruction and recombination." Internal meanings derived from the analysis were "parody through symbol," which is seen as "a parody and homage resulting from the unauthorized use of a brand," while "decomposition through disorganization" is seen as a break-up of the boundaries between different fashions from a mainstream-oriented perspective. A juxtaposition of elements was demonstrated by "playfulness through transformation," which showed that such fashion cannot coexist with positional transposition. Finally, "spread as a cultural phenomenon" was derived through the diffusion through digital media with DIY culture. As such, bootleg fashion has been reborn as an innovative fashion genre, breaking the taboo of the illegitimate from the past and demonstrating new endeavors.

• 복식
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• 제58권1호
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• pp.151-160
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• 2008

`Early adopters,` a term first used by Everett Rogers in 1957, refers to people who are among the first to try a new product and like to evaluate the product for others. Early adopters in the digital age of the 21st century, greatly influence others by exchanging information on products and writing product reviews on Internet boards. Technological products have recently been released in the fashion world to become important fashion items, and early adopters are active buyers of these products. The purpose of this study is to examine the values and characteristics of early adopters as consumers of technological fashion products, and present a standard for designing fashion products in the future. This study was based on documentary research, Internet research and in-depth interviews. Documentary research was carried out to examine the lifestyles, characteristics and consumption habits of early adopters. Internet research was done to understand the tendencies of Korean early adopters, and a total of 18 websites were studied in 7 product categories. The subjects of in-depth interviews were 6 people who were either webmasters or members of early adopter-related websites. IT field early adopters tended to pursue new technologies, and fashion early adopters placed importance on how well a person could express their own style. New, unique, useful and pretty were the key words to describe the tendencies of early adopters, and fashion early adopters preferred the latest contemporary styles. Interviewees placed most importance on price, design and function of products. Since IT related products are continuously being added on to clothes and becoming fashion products themselves, further research on technology-related fashion design would be significant.