• The Research Journal of the Costume Culture
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• v.20 no.3
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• pp.416-429
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• 2012

The purpose of this study was to examine the effects of VM components(facade color and show window type) on store image and purchasing intention of fashion stores. The subjects were 428 male and female university students in Daejeon and Chungnam province. The measuring instruments were 6 stimuli manipulated by $3{\times}2$ factorial design of facade color and show window type, and a self-administrated questionnaire consisted of store image, purchasing intention, and subjects' demographic characteristics. The results were as follows. First, facade color mainly affected store image and purchasing intention. White color was preferred as more positive images(pleasurable, comfortable, neat, and modern), and showed higher purchasing intention than brown color. Second, show window type affected some store images. Semi-open type was perceived as more pleasurable image than enclosed type, whereas enclosed type was perceived as more luxurious, neat, and attractive image than semi-open type. However, show window type didn't affect purchasing intention. Third, subject' sex affected store image and purchasing intention. Male subjects perceived more positively on store image and had higher purchasing intention than females. This study suggested that facade color and show window type are important VM components affecting store image and purchasing intention.

• Conservation Science in Museum
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• v.29
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• pp.81-98
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• 2023

This study was conducted to examine the effect of the light source for the media facade of the 10-story Gyeongcheonsa Stone Pagoda on the pagoda's restoration materials. To restore the pagoda, two types of epoxy resin-L-30, Araldite (AW106, and HV953U)-were used, and the photostability of the restoration materials and the acceptable lighting irradiation time were estimated through accelerated aging experiments of the restoration specimens. Six types of specimens were used in this process: a specimen painted with blue and yellow pigments for each resin type, and an unpainted specimen. Among them, the ΔE of the unpainted specimens (BA) of Araldite AW106 and HV953U was the highest of 4.66, and the acceptable light irradiation time was about 130,000 hours if the change rate of ΔE is limited to about 1. It was confirmed that the BA specimens were losing their characteristics due to light, as their reflectance and transmittance increased and the absorbance decreased, making them more transparent than their original color. It was found that the painted specimens had a low change rate of ΔE, with insignificant changes in their reflectance, transmittance and absorbance. Therefore, the use of pigments with high photostability provides more restoration materials options.

• Archives of design research
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• v.13 no.2
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• pp.133-143
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• 2000

Recently there are increasing demands for establishing its peculiar city image in Korea. In establishing a urban image, streetscapes of various functional regions in city have very important roles. And many streetscape were designed and are under design for that purpose. There are many factors involved in the image-generation of streetscape, and the facade is one of the most important factors. In this study, we surveyed many factors in the city-regions of various functions to find out desirable characteristics of facade for each region. And we are going to use there findings as a basic data in the future streetscape design. We selected traditional region(Insadong, Chongro-gu, Seoul), apartment-type residential region (Apkujung-dong, Kangnam-gu, Seoul), and newly developed-downtown (Dunsan-dong, Seo-gu, Daejun) as streetscapes of various functions for facade study. Texture, color, form, size, structure and location of the following facade components were surveyed and analyzed. The surveyed components were window, entrance, equipment, signboard, show window.