• Title/Summary/Keyword: 특전부사관

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A Study on the Promotion of SNS for the Acquisition of Excellent Personnel in the Special Forces Non Officer (특전부사관 우수인력 획득을 위한 SNS 홍보에 관한 연구)

  • Kang, Dong Sik;Namkung, Seung Pil;Park, Sang-Hyuk
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.275-280
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    • 2021
  • This study began with the question of obtaining human resources through the promotion of outstanding resources of the Special Forces Officer and studied the following four promotion strategies: First, it is Facebook's promotional strategy medium. Second, it is a promotional strategy medium of YouTube. Third, it is a promotional strategy medium for blogs. Fourth, it is a public relations strategy medium for Web site. Furthermore, we would like to consider this study through four promotional strategies and cases of acquiring excellent foreign personnel in order to acquire excellent non-commissioned officers. Therefore, it is necessary to obtain excellent resources through promotional activities by utilizing strategic intermediaries for obtaining excellent resources from special forces. Ultimately, this study can provide fundamental implications for recruiting special forces officers for obtaining excellent resources by utilizing strategic intermediaries.