• Korean journal of communication and information
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• v.60
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• pp.172-192
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• 2012

Over the last ten years, media convergence and multiple platform expansion have affected the ways that people watch conventional television. In the post-TV era, the growing use of the Internet and mobile multi-media devices, such as smart phones, as well as the availability of abundant television content, allows television consumption to be more personalized, diversified, and linked with various media activities, especially social media uses. This study attempts to examine how television viewing experiences have been transformed with the development of the trans-media uses. Based on Walter J. Ong's concept of relation-ism, which posits that new media transform the meanings and relevance of old media rather than making old media obsolete, this study will pay particular attention to how the cultural meanings of television viewing have been redefined in the post-TV era. For the examination, this study has looked at concrete cases of the television viewing experiences of 29 young people in their twenties. Based on in-depth interview data, this study discusses the newly emerging characteristics of television viewing, its temporal and spatial experiences, and the significance of television as a medium and as a social place.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.591-594
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• 2013

This study examines how OTT service changes the television viewing experience, what are the underlying dimensions that difference of viewing behavior and experiences between OTT service and old television media. The result showed the characteristic of viewing experiences through OTT service that social viewing, channel zapping by sharing information, multi viewing, de-contextualized viewing space. Specifically, television as a family media turned into a personalized media, social viewing generalized so called 'lean forward' with each other using texts and images at the same time. In particular, information on the content and appraisal shared with each other on SNS in real time.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.4
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• pp.1000-1006
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• 2014

This study focuses on the fact that a OTT service is vigorously used for smart phones, and suggests a design of method to trace the experiences of watching television contents. For this purpose, we developed logging functions and embedded them into existing OTT service application to record flow and pattern of watching context. This paper suggests a log file format which can accurately and precisely record watching actions of users per-second methodology rather than former per-minute methodology. Moreover, this study shows that the application can trace watching attitude according to occurring events by characteristics and playing modes of realtime broadcasting, VOD, advertisement contents. In addition, based on the result of the study, this paper discusses educational, operational meaning of the method such as methodological application in mobile ethnography field or survey for total screening rate.

• Korean journal of communication and information
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• v.48
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• pp.231-256
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• 2009

The purpose of this study is that we regard the notion of reality that television viewers feel as presence, point out problem of measurement tool that appropriate for TV, clarify the subordinate concept of presence, and develop measurement tool that have reliability and validity. To achieve this, we paid attention to reality of television as a determinant of presence and tried to elicit proper subcategories. That is, we progressed two steps research that distinguished external characteristic and content of the media into sensible reality and cognitive reality, and develop measure item and verified statistical validity. We analyzed the second research result about measurement category of presence selected by first research and then we did Exploratory factor analysis and Confirmatory factor analysis. As a result, the first characteristic that make people experience presence is sensible reality, that is, it is the factor of sensible faithfullness, image faithfullness, and image reality as the form factor of the media. The second characteristic is cognitive reality. That is the factor of social reality, relational reality, and practical reality as the factor of media content. Synthesizing these subordinate factor, we can conceptualize presence experience as a reality of media form and content in HDTV viewing environment.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.183-189
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• 2020

The objective of this research was to provide an objective and scientific basis for the effect of mid-advertising on viewers' rights by conducting an empirical study on how mid-program advertising affects viewer satisfaction and interest from the viewers' perspective. The experiment was conducted on 210 subjects to investigate the difference between viewers' interest in the program and purchase intention price. The results did not support the hypothesis that advertisements inserted in the middle of television programs would affect the dependent variables. The theoretical and practical implications of the mid-program advertisements on the interests of viewers were discussed.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.561-569
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• 2016

Purpose : We will clarify the situation of using a smartphone and what kind of factors are currently related when people use a smartphone while doing something else in order to obtain basic information to educate people to prevent the use of smartphone while doing something else. Methods : We conducted an anonymous self-administered questionnaire survey with 885 people who commuted by train to six companies located in Tokyo, Chiba, and Osaka and 550 university students who commuted by train to five universities located in the same areas. The research period was from April to May of 2014. Results : 33% of the subjects used a feature phone and 73% of the subjects used a smartphone. 38% of them listened to music, using their smartphones or feature phones while walking. Binominal logistic regression analysis was done with dependent variables of using a smartphone while walking and independent variables of age, sex, and educational advertisement. The results showed that people in their 20s used a smartphone while walking 4.93 times more than people in their 30s(p <0.00). No significant difference was found in the relationship between sex and educational advertisement(poster, TV, or magazine) and using a smatphone while doing something else.