• Child Health Nursing Research
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• v.19 no.4
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• pp.270-281
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• 2013

Purpose: This study was done to develop a prevention program for media addiction in elementary school students, and to examine its effects on television addiction, internet addiction, cellular phone addiction, and impulsiveness. Methods: The study was designed using a nonequivalent control group pretest-posttest design. The participants were 58 elementary school students (29 in the experimental group and 29 in the control group). Students in the experimental group were given the prevention program for media addiction. The data were analyzed using the SPSS/WIN 19.0 program. Results: Students in the experimental group reported a significant decrease in television addiction compared to students in the control group. Conclusion: The results of the study indicate that the prevention program for media addiction was effective in decreasing television addiction in elementary school students.

• 프린팅코리아
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• s.40
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• pp.88-93
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• 2005

그 동안 광고 매체전략에 있어 텔레비전.라디오.신문.잡지는 흔히 '4대매체'라 불리며 가장 중요한 홍보 수단으로 인식돼 왔다. 그러나 이 같은 전통적 카테고리를 허물고 새롭게 주류를 형성하고 있는 분야가 있으니 바로 '사인(SIGN)'이다. 업계에서는 흔히 옥외광고로 불리며 동일한 개념으로 통용되고 있다. 최근엔 텔레비전.신문과 함께 '3대매체'로 불릴 만큼 그 영향력은 점차 확대되고 있다.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.185-193
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• 2011

Companies, to establish a proper brand image of it, and to appeal to consumers effectively, mobilize advertisement and other publicity means through various communication media. In terms of access rates and degrees of interest of viewers among broadcast media, television is higher than other important media such as radio, newspaper, magazine, and DMB, etc. Since consumers get access to much commercials on television, television commercial activities of companies ultimately have effect on their brand images. Thus, this study, focusing on the screen image expression types among all the expression types of television commercials, examined what brand images consumers favor, and sought to know what characteristics in television commercials in Korea works as important factors in the formation of brand images.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.554-555
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• 2011

본 논문은 미디어에서 제공되고 있는 경험적 과정과 체험으로 이어지고 있는 텔레비전 음식 프로그램의 특성에 대해 살펴보고자 한다. 텔레비전 음식 프로그램은 다양한 메타포를 형성하고 있으며, 시지각과 인지적 차원에서 매체의 영향력은 사회문화적으로 커다란 영향력을 행사하고 있다.

• Korean journal of communication and information
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• v.19
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• pp.7-36
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• 2002

The purpose of this study is to compare the webcasting and television from the perspective of genres. It adopted the niche theory in analyzing them, avoiding simply comparing the collective average of the two media's gratification. As a result, television turned out to expand broader at niche breadth than the Webcasting and thus presented more diverse functions thar the Webcasting. The niche overlap was investigated with the average of overlapping values. The competition between the two media was rather eased in dimensions of education, culture, and entertainment. And in terms of competitive superiority, the music service sector was the only function that the Webcasting had superiority to television. Upon the results, the Webcasting was absolutely inferior to television in a whole sense. But one thing which requires consideration is that the Webcasting will have functional mergers among genres and thus develop different functions from the corresponding ones of television.

• 월간낙농육우
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• v.19 no.12 s.212
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• pp.103-105
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• 1999

어떻게 하면 낙농인들이 땀과 정성으로 이루어낸 자조금 25억을 적은 비용으로 커다란 효과를 낼 수 있을까 하여 자문위원회를 만들어 자금을 효율적으로 집행할 수 있도록하고 자조금 운영위원회도 구성해서 명확하고 한점의 의혹이 가지 않도록 쓰려고 심혈을 기울여 의논하여 텔레비전, 신문, 잡지, 지하철 등등 여러 매체를 통해 홍보한 결과 지금은 원유가 부족한 상태에 와 있다.

• Proceedings of the KAIS Fall Conference
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• 2010.11b
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• pp.777-780
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• 2010

최근 박물관은 과거의 경직된 전시의 기능에서 벗어나 좀 더 관람자에게 다가가는 전시를 지향하고 있다. 이러한 경향은 전시를 점차 엔터테인먼트로서 기능하게 하는 한 요인이며, 영화와 텔레비전 같은 타 매체와 경쟁하면서 그러한 기능은 더욱 강화되는 실정이다. 본 연구에서는 이라한 경향의 원인을 구체적으로 고찰하며 이러한 기능의 의미를 분석하고자 한다.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.230-240
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• 2011

The personality types has been emphasized as one of the influential factors for the program selection by viewers in the multi-channel and multimedia era. However, there have been few empirical studies on this issue. The current study investigated how the audience personality influence the program preference. Specifically, this study focused on both need for cognition and sensation seeking which are related to the television viewing motivation. To examine the influence of personality on program preference, four types of drama and five types of entertainment programs were used. The results of the web survey showed that viewers personality type seem to have effect on their program preference. Indeed, it appeared that there was positive relationship between need for cognition and sensation seeking. The implications of this study's findings were discussed.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.17 no.4
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• pp.116-125
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• 2003

According to the recent developments of computer, terrestrial broadcasting, satellite broadcasting and CATV technologies, Multimedia TV application combined with such technologies will emerge. Therefore, it is demanded that high-power, wide-band, and high-frequency performance. In this paper, HPA(high power amplifier) for digital TV transmission system is proposed. The analysis and evaluation on the proposed amplifier have been performed by 2-tone signal for general performance evaluation and by 8-VSB signal for comparison with real system. In result, proposed HPA satisfies requirements of high-power, wide-band, and high-frequency performance.

• JOURNAL OF ELECTRICAL WORLD
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• s.265
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• pp.72-81
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• 1999

방송의 디지털화가 실현되면서 다가오는 21세기는 새로운 방송문화의 창조가 기대된다. 디지털방송은 인프라스트럭처에서 서비스에 이르는 미디어의 변혁이며, 세계적인 규모로서 특히 지역의 구석구석까지 풍요로운 사회생활을 기대할 수 있을 것이다. 이를 보급하기 위해서는 각국의 시책, 인프라의 정비, 기술규격의 표준화, 값싼 고기능 정보단말, 매력적인 서비스를 동시에 병행하여 유저에게 받아들여질 수 있는 프로세스를 창출하는 것이 필요하다. 디지털방송의 전개는 영상$\cdot$음성부호화 기술의 규격표준화를 계기로 위성$\cdot$지상파$\cdot$케이블의 각 전송매체에서 시작하여 현장감이 넘치는 고품질 텔레비전, 다채널, 멀티미디어정보서비스의 실현을 위해 일본$\cdot$미국$\cdot$유럽 각국에서 동시에 활발하게 추진중에 있다. 이와같은 디지털방송서비스를 실현하는데는 오디오 비쥬얼기술과 통신 및 컴퓨터를 융합한 고도의 기술개발이 필요하다. 미쓰비시전기(이하''동사''라 한다)는 새로운 시대를 열기 위하여 방송국시스템, 집배신네트워크, 가정용수신기, 디지털텔레비전용 CODEC, 기간 LSI 등의 개발에 적극적으로 대처하고 있다.