• Title/Summary/Keyword: 텔레마틱스

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Servicizing in Automobile Industry (자동차 산업의 서비스 부문 확대에 따른 MIS 활용 사례)

  • Shin, Jung-Soon;Park, Min-Ah;Yang, Hee-Dong
    • Information Systems Review
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    • v.11 no.3
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    • pp.191-207
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    • 2009
  • Manufacturing companies expand their revenue sources by advancing into upstream or downstream of business value chains with special focus on service. Such a new movement is called as servicizing. We introduce various successful cases of automobile industry in Korean and overseas countries. Information technology has been taking a critical role in automobile manufacturer's servicizing efforts leveraging their manufacturing capabilities and brand power. Servicizing cases include telematics, collision prevention, used-car sales, rental, and car life of Japanese, German and three Korean automobile companies.