• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.9_10
• /
• pp.1373-1383
• /
• 2007

The purpose of this study is to find out the dimensions of kidult fashion emotion and identify the influence of socio-psychological characteristics(nostalgic orientation, change inclination, and self-esteem) on kidult fashion emotion. 'Kidult', composite of kid and adult is indicating a group of people who feel nostalgic for and feel attachment to the products that they have been used in their childhood. A questionnaire was prepared in the survey and a total of 474 women in their twenties and thirties who had purchased the kidult fashion products were selected. The research findings are as follows: 1. Kidult fashion emotion can be classified as 5 factors: pursuits of fashion emotion, seeking girlish image emotion, preference for character emotion, seeking fun emotion, and past oriented emotion. 2. Socio-psychological variable that affected kidult fashion emotion is turned out change inclination. 3. The higher the seeking girlish image and pursuit of fashion emotion tendencies, the more they purchase the kidult fashion products. Based on these results, kidult fashion emotions are not the attachment to the past but positive expression of self and individuality.