• The Research Journal of the Costume Culture
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• v.24 no.5
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• pp.670-686
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• 2016

The purpose of this study is to delineate and analyze the expression of the kidult and its characteristics and thereby provide data to be used for fashion design in various manners as well as to suggest creative and varied possibilities of fashion design. As a way to study, the author of this paper organized the general terms, concepts and definitions concerning the kidult in the previous papers and journals. The data was collected from the collections represent the characteristics of kidult especially from 2006 to 2015. The results are as follows: Firstly, The characters stimulating the innocence of children were used the most for infantile expression. Parody used characters in the movie or famous logos. Deformation was used to create designs by way of distortion and deformation. Exaggeration thereby showing visually strong impression and inducing surprise and unexpectedness. Depaysement was useful to let us describe concepts and enhance our infinite creativity and interests about objects using surrealistic. Secondly, Infantile characteristics used the images of toys with infantile imagination and sense of humor. Fantasy introduced objects or expressed a dream-like feeling. Unexpectedness used two-faced ideas or conflicting ideas to express conflicts, collision and an interchange with heterogeneous things, avoiding the limit of size and the simplicity of materials. Parody used jocular expressions, satire and ironic expressions to express the original image in a fun manner. Exaggeration transformed changed the structure to restructure objects in a subjective and creative manner, thereby expressing creative patterns using various subject matters by way of special modeling or distortion and transformation.

• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.313-322
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• 2018

This study categorized the kidult culture into three: cutiesm kidult, fantasm kidult and memorism kidult and analysed each type of kidult culture for the design. To obtain data on characteristics of kidult and gel nail art techniques, the study searched for theses, technical books and Internet data and developed unique and creative convergence nail art designs based on the results. As a result, it was discovered that cutiesm kidult is characterized by cuteness, brightness and use of characters, fantasm kidult is characterized by value of imagination and fantasy, and memorism kidult is characterized by memories of the past and use of characters. Then using the characteristics of kidult according to types, this study made 6 nail art designs through which creative and unique characteristics of the kidult culture were expressed in nail art design.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.483-493
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• 2014

In a modern society where various kinds of cultures coexist, kidult culture seeking something pleasant and interesting in the adult culture has made an appearance affected by pop art. The goal of this study is to help the kidult culture carrying on the feature of pop art to promise a bright future in the consumer market and to help kidult marketing through the expansion of globalization of kidult culture goods. The first study method was to refer to the theoretical research material like theses or academic journals to analyze the feature of pop art and cultural phenomenon. The second one was to analyze media reports, TV programs, movies, and ads currently in issue about kidult cultures in news, media data, and internet materials to feel the kidult cultural phenomenon at the moment. The result of this study shows that, especially, popularity, vividness, and sense of humor and wit among the features of pop art have a great influence on the kidult culture. As a result, Firstly, We can expect a vitalization in the consumer market through qualitative and quantitative improvement of kidult consumer culture. Secondly, We should make an effort to expand kidult consumer culture by developing various kinds of culture goods for each age groups. Thirdly, Domestic companies should open up an adult consumer market with self-developed character products. Fourthly, We should make an aggressive marketing strategy for kidult culture goods in the world market in the flow of Hallyu.

• The Research Journal of the Costume Culture
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• v.16 no.6
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• pp.1142-1155
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• 2008

The purpose of this study is to analyze the effects of playful aspects through the research into characteristics and playful expressional tendency that are expressed in the contemporary fashion illustration. This study covered from 1995, the beginning point of play trend spreading, to 2006 and the fashion magazines, illustrator's collections, and about 1800 pieces of work which have been revealed on the internet web site were collected. At the next stage, 443 pieces of work were selected by researcher for a questionnaire. As a result of the questionnaire, ultimately frequency was more than n=5, so it examined playful expression characteristics, the methods and the effects of the modern fashion illustration based on 335 pieces of work(75.6% of total sample) which were selected by the majority of expert group. It showed the biggest part of playful expression tendency in the modern fashion illustration was 'simplification', and second one was 'exaggeration'. 'Immature expression' and 'fantastic expression' which are included in kidult expression were next. Hopefully, this study would be helpful for creative expression of the fashion illustration which is fit for spreading play trend in modern society.

• Journal of the Korean Society of Costume
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• v.67 no.1
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• pp.110-129
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• 2017

Quality of life today is being enhanced through technology and economic activities, but time for leisure has continued to shrink. In this modern society, a phenomenon is appearing in which people are trying to return to their pure and childlike worlds to relieve themselves from the pressures of stress, anxiety, and feelings of crisis in their repetitive and boring daily lives. Along with the struggle for existence that they feel, this shows how modern people hold on to nostalgic elements experienced in their childhood, and have a tendency to want to express those experiences through consumer activities. As positive opinions stating that such consumer activities not only relieve stress, but also help psychological stability are emerging, consumer trends for the development of fashion products which reflect 'Kidult' emotions are becoming increasingly popular. Not only that, with interior products, the need for the development of differentiated designs which are focused on consumers and which reflect consumer demands is being magnified as they are very important as living designs within the consumption environments of modern people. As such, the goal of this study is to develop textile pattern designs for kidult interior products for adults.

• The Journal of Natural Sciences
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• v.17 no.1
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• pp.79-87
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• 2006

Now thus season trend, we can see the multi and digital trend. Specially it was very sensational in fur trend. Many designer showed very shocking and mixed design, silhouette is bulky and fusion short. The background are rise up of kidult, naturalism, techno casual sense, new avangarde. Now, fur is not the classic item anymore. It is necessary to change funny and trendy casual item.

• Archives of design research
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• v.18 no.4 s.62
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• pp.225-236
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• 2005

As a fresh trial using humorous items to escape from economic recession and uncertain state of mind regarding politics and society, fun is emerging as a keyword in design area. This study classified various use of fun reflected in modern fashion design according to the theme, and analyzed the mod of expression to identify formative characteristics. Through these processes, this study built conceptual structure of fun in fashion design. 412 fashion designs which represent fun were collected from 2001 $S/S{\sim}2005$ F/W collections. Data were analyzed and categorized. Results showed that the theme of fun in the modern fashion design could be classified into humor, kidult, irony, satire/parody, storytelling, and play. The design elements mainly used were color silhouette, letter, object, and drawing, while the design principles were distortion/exaggeration, incongruity, and repetition. In addition, these expressions were related to the traditional humor theory: incongruity-resolution, superior, and relief theories. The fun in modern fashion design has such value as affirmation, warmness, entertainment, youth, contradiction, surprise, deviate, allusion, attack, and description, Finally, in regard to the subject, the fun provides active experience like play as well as passive acceptance.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.162-171
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• 2022

According to <2020 Industry character white paper> No.1 character products are toys, which are 58%, and every year. the Art-toy development is receiving attention. Because of this situation, the Art-toy market is growing, and the number of Art-toy artists and companies is also rising. As the Art-toy markets are growing variety of Art-toy needs to be created, and also need to analyze and researched about Art-toy. The Art-toy is primarily personified and is created based on a human proportion body figure. The research conducted a case analysis of Art-toys and a preference survey for general adult men and women through the head-to-head ratio, which is a measurement standard for human proportions. As a result, The Art-toy has an ideal shape ratio and crafting area according to the body ratio. As preference research from men and women, men show seven heads life-sized and women appeared to three heads life-sized figures are most popular. The two and three heads life-sized have a high preference, and the Art-toy case had a relationship. As the Art-toy case and research of preference help to develop the Art-toy design, and following this research will be used as basic data when creating or researching about the Art-toy in the future.