• Journal of the Korea Convergence Society
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• v.12 no.4
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• pp.161-169
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• 2021

'Clean beauty' attracts attention with an increasing interest in cosmetics without harmful ingredients as people wear masks in the age of COVID-19. Thus, this study selected and analyzed clean beauty cosmetic brands circulated in Korea on/offline in 2020. This study extracted 36 clean beauty brands and selected 20 suitable brands through an experts' analysis. For an analysis of clean beauty cosmetic brand communication, components: naming, logo, color, package, and website were drawn to conduct a survey. Preferred were the words they come up with when they think of nature or health for naming; wordmarks in a simple form for logo; greenish or yellowish for color; the simple form aligned center on the container body for package; and the images of plants, animals, and humans for website. To sum up the components, utilizing natural, clean, and light images harmoniously, acted as a factor for preferring the clean beauty cosmetic brands.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.1-11
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• 2004

The purpose of this study was to analyze the hair style trend in the respect of fashion trend in 1960s. The study also attempted if there were significant influences to current hair designers and hair styles as beehive, mods hair, short cut. geometric cut, wigs, natural hair, unisex hair. This study is a descriptive study, involving the collection of picture data and examine the art of the 1960's. Because 1960's is a revolutionary decade in the way of living and fashion trend. This study also adopted review of literature and analysis of magazines. 1960's was a period of major street fashion as Mods, Jackie Look, Miniskirt, Pop Art, Op Art Look, Space Look, Hippie Look, Unisex Look. The results of this study can be summarized as follows: 1) A review of literature had shown that little or no studies for an in depth analysis of 1960's fashion trend and hair design. 2) During the sixties, the trend of fashion and hair style were remarkable change in the way of living. 3) There were strong influences hair styles of 1960's until today.