• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.491-492
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• 2023

클릭률(CTR) 예측은 많은 실제 응용 프로그램에서 가장 기본적인 작업 중 하나가 되었으며 이 분야에서 많은 고급 모델이 나았다. 그러나 가장 고전적인 CF(Collaborative Filtering) 모델에서 딥러닝 모델로 발전하는 과정에서 특징 교차의 기본 단위가 요소(비트 단위)가 아닌 특징(벡터 단위)이라는 사실을 기억하는 모델은 거의 없다. 이 논문에서는 Masknet 모델에 벡터 단위 교차를 적용하는 클릭률 예측 모델은 제안한다.Movielens 에 대해 예측 결과는 89.24%로 나타나고 원본 모델보다 효과가 더 좋다.

• Information Systems Review
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• v.15 no.3
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• pp.89-110
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• 2013

Affiliate marketing is classified as a type of online advertising, where merchants share a percentage of sales revenue generated by each customer, who visited the company's website via a content provider. Content provider, referred to as an affiliate, usually places an online advertisement at its website. For the past few years, there have been a lot of companies or individuals who participate in affiliate marketing. Generally speaking, most of them have websites and post the merchant's ads on their own websites. However, building and maintaining websites have some technology requirements. The widespread use of Social Network Service (SNS), especially microblog-based SNS such as Twitter and Sina Weibo, provides opportunities for individuals who want to be content providers of affiliate marketing. Since information spreads quickly on microblog-based SNS and the easy in targeting customers, it is both an effective and an efficient tool to do affiliate marketing. The relationship between a content provider and the potential customer, which is referred as "tie strength", is quite an important issue in such situation. This paper proved that service characteristics of the microblog-based SNS (security, community drivenness and navigability) and content quality all had positive influence on click-through intention, while tie strength played a moderating role. For the group with strong tie, tie strength is crucial in influencing click-through intention. While for the weak tie group, content quality was very important. Finally, we proposed some implications for both academics and practitioners.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.4
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• pp.1468-1474
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• 2010

The establishment of a successful business must be preceded by comprehensive entrepreneurial preparation and research, as well as the development of a truly attractive business idea. Research to-date has tended to be based solely on factors relating to entrepreneurial activity or business performance. Research into the development and evaluation of a business idea has been insufficient. The purpose of this research is to propose a methodology for evaluating the attractiveness of a business idea objectively. This research measures the attractiveness of a business idea by the click through rate (CTR) to a website generated by specific keyword entry into internet search engines. The attractiveness of a business idea can be presented by the formula: number of relevant keyword searches x CTR on search results. As the number of searches for individual keywords is published by the search engines and it is possible to estimate CTRs for specific search results, we can objectively evaluate the attractiveness of a business idea. By analyzing keyword search data and CTRs obtained from search engines over a one month period, 1124 keywords that relate to foreign language education have been identified. A regression formula has also been derived, predicting the click through rate for search results. This research and its findings can be used to raise the success rates of new businesses; proposing objective guidelines for business idea development and evaluation. It is particularly meaningful because it introduces a new methodology to the arena.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.2
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• pp.19-29
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• 2011

Due to the development of web technologies and the increasing use of smart devices such as smart phone, in recent various web services are widely used in many application fields. In this environment, the topic of supporting personalized and intelligent web services have been actively researched, and an analysis technique on a web-click stream generated from web usage logs is one of the essential techniques related to the topic. In this paper, for efficient analyzing a web-click stream of sequences, a sequential pattern mining technique is proposed, which satisfies the basic requirements for data stream processing and finds a refined mining result. For this purpose, a concept of interesting sequential patterns with a time-interval constraint is defined, which uses not on1y the order of items in a sequential pattern but also their generation times. In addition, A mining method to find the interesting sequential patterns efficiently over a data stream such as a web-click stream is proposed. The proposed method can be effectively used to various computing application fields such as E-commerce, bio-informatics, and USN environments, which generate data as a form of data streams.

• Digital Contents
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• no.6 s.121
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• pp.34-36
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• 2003

정보통신부는 1/4분기 디지털콘텐츠 대상에 영구아트의 'D-WAR', 아리수미디어의 '아리수 한글', 엔파인의 '아이클릭아트'를 선정했다.영상부문 수상작인 영구아트의 D-WAR는 개그맨 심형래씨가 제작중인 컴퓨터그래픽을 가미한 SF영화로, 지난 99년 제작에 들어가 내년 7월 전 세계에서 개봉될 예정이다. 엔파인의 '아이클릭아트'는 광고, 웹, 출판, 인쇄, 팬시, 교육 등에 사용되는 다양한 포토, 이미지, 클립아트, 캐릭터 등을 제공하는 디지털 이미지 포탈사이트(www.iclickart.co.kr)로 지난해 11월 미국에 수출돼 50만달러의 실적을 올리고 있다

• Proceedings of The Korean Society of Agricultural and Forest Meteorology Conference
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• 2003.09a
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• pp.97-114
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• 2003

(1) MAPPLE 친구 만들기 MAPPLE.apr 파일을 실행시킨다. 그림1은 처음 화면이다.(Picture Omitted) \circled1 Tile : 제목 \circled2 Menu Bar : 8개의 상위메뉴로 이루어져 있다. \circled3Button Bar : Button을 클릭함과 동시에 원하는 명령을 수행하는 Button \circled4Tool Bar : Tool을 클릭하고 View 창으로 이동하여 원하는 명령을 내리면 수행하는 Tool \circled5View Document : Map 또는 메뉴, Button, Tool에서 수행된 결과물을 볼 수 있는 창(중략)

• Digital Contents
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• no.9 s.112
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• pp.40-43
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• 2002

"복잡한 번역 프로세스를 획기적으로 단축시킬 수 있는 CAT(Computer Aided Technology) 기술과 번역메모리(TM; Translation Memory) 축적을 통해 많은 기업들에게 도움을 줄 수 있을 것으로 확신합니다. 번역을 개인의 노하우에 의존하지 않고 공유할 수 있는 '지식의 자산화'를 위해 ClickQ Travita가 개발된 것입니다." 클릭큐 이청호 사장의 얘기다. 4년간 30억원의 연구개발비를 투자해 개발한 'ClickQ Travita'를 널리 알리는 일만 남았다고 말하는 그는 ClickQ Travita는 기계번역의 한계를 뛰어넘을 휴먼번역 수준으로 올리는데 큰 도움이 될 것으로 확신한다고 말했다.

• Digital Contents
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• no.3 s.142
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• pp.22-23
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• 2005

• 보건세계
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• v.58 no.4
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• pp.6-9
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• 2011

• 식품위생정보
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• s.224
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• pp.14-17
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• 2009