• Korean Journal of Culture and Social Issue
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• v.27 no.2
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• pp.191-216
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• 2021

How an individual construes one's future influences everyday decisions. For example, savings and impulsive purchasing, which is highly familiar with our life, are related to future time perception. Drawing on the idea of future self-continuity, the perceived connectedness between the current and future self, this study demonstrated whether media images with various age ranges influence a sense of connectedness with one's future self as well as impatience. Furthermore, the study measured whether these relationships were moderated by the positivity of older adults and an individual's dispositional optimism in general. Results showed that watching various images of people with a wide range of age (from the 20s to 90s) in social media increased young adults' (the 20s) self-continuity and decreased their intention of impatient consumption. This effect was also moderated by the degree to which the participants perceive aging positively.

• Management & Information Systems Review
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• v.33 no.4
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• pp.49-62
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• 2014

The current study extends previous research by investigating the role of shopping experience and product type within the direction of online reviews and information reliability and product attitude. To test the hypotheses, this study conducted experimental designs. Direction of online reviews and product type were manipulated as between-subject factors. Then participants were classified into high or low group based on their shopping frequency. Dependent variable was information reliability and product attitude. The results indicate that direction of online reviews have a significant effect on both information reliability and product attitude. In addition, consumers' shopping experience also shows a moderating effect between the direction of online reviews and the dependent variables. Furthermore, product type also shows a moderating effect on the information reliability, yet not on the product attitude. The results of this study contribute to the literature as a new attempt to examine the direction of online reviews in the online shopping area. We also indicated the limitations of this study, and suggested the future research directions.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2006.06a
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• pp.130-137
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• 2006

본 논문은 디지털홈서비스의 실제 이용자들에 대한 실증분석을 통해 수용에 영향을 미치는 요인들을 밝히기 위한 연구이다. 디지털홈서비스의 특성에 맞게 기술수용모형(TAM)을 확장, 수정된 연구모형을 개발, 가설을 설정하여 분석하였다. 외부변수로 이용자의 특성을 채택하였으며, 디지털홈서비스가 가정 내 기술임을 고려하여 신념변수로 '지각된 이용용이성'과 '시각된 즐거움'외에 '지각된 편의성', '지각된 안전성', '지각된 삶의 질 향상'이라는 변수를 추가하였고 종속변수로는 '이용행동'을 설정하였다. 205명의 실제 이용자를 대상으로 한 설물조사 중 201개의 유효표본을 분석하였고, 신뢰성과 타당성 모두 통계적으로 적합한 것으로 나타났다. AMOS 4를 이용한 구조방정식 모형분석을 통해 24개의 가설검증 결과, 13개의 가설이 채택되었다. 이용자 개인의 특성 중 경험과 교육훈련은 지각된 이용용이성에 정(+)의 영향을 미쳤으며 혁신성은 지각된 즐거움, 지각된 편의성, 지각된 안전성, 지각된 삼의 질 향상에 대하여 정(+)의 영향을 미치고 있었다. 또한 지각된 이용용이성이 다른 신념변수인 지각된 즐거움, 지각된 편의성, 지각된 안전성, 지각된 삶의 질 향상에 정의 영향을 미치고 있었다. 종속변수인 이용행동에는 지각된 즐거움과 지각된 편의성, 지각된 삶의 질 향상이 긍정적인 영향을 미치나, 지각된 이용용이성과 지각된 안전성은 영향을 미치지 않았다. 가정에서 쉽게 이용할 수 있다는 것만으로는 적극적인 이용 행동을 기대할 수 없으며, 즐거움 및 실용적인 효익들의 제공 및 이를 위한 다양한 컨텐츠와 프로그램 개발등이 매우 중요하다는 것을 시사하고 있다.3-25%까지 감소하였다. 하지만 산간지역에서는 발육속도가 빨라지고 수량이 증가하거나 큰 변화가 없는 곳도 많아 온난화조건에서도 지역별 정밀기후 추정과 이에 근거한 최적품종의 선택, 이앙기 및 수확기 등 생육기간의 조절이 온난화 대응기술로서 유효할 것으로 기대된다.결과를 분석한 데이터를 차기 메일 발송에 꾸준히 적용함으로써 성공적인 이메일 마케팅 결과를 얻을 수 있을 것으로 기대된다.여 수평적인 의견도출과 각자 역할의 확대 및 변화를 시도할 수 있는 제작흐름이 되도록 고안된 제작구조이다.성을 환기시켜 객관적이고 비판적인 의식을 환기시키는 브레히트의 '소격화'의 효과가 소비자의 관심을 환기시켜 특정한 목적을 달성하려는 광고에 효율적으로 적용된 예 인 것이다. 재미, 기타 독특한 체험을 통해 소비자에게 유희라는 쾌락적 경험을 제공하고자 한다.고도로 통계적 유의차(p<0.001)가 있었다. 즐기는 음료로는 ${\ulcorner}$콜라${\lrcorner}$가 가장 많았으며(46.8%), 그 다음은 사이다, 주스 등의 순으로 나타났으나, 남 여 대학생간에는 유의성있는 차이는 없었다. 음식의 먹는 시기는 점심과 저녁사이의 ${\ulcorner}$간식${\lrcorner}$이 가장 많았으며(42.2%), 남 여 대학생간에는 유의한 차이는 없었다. 패스트푸드는 많은 사람들이 ${\ulcorner}$맛${\lrcorner}$이 좋기 때문에 이용하며(62.8%), 남 여 대학생간에는 통계적 유의성(p<0.05)이 인정되었다. 5. ${\u

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.6
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• pp.79-88
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• 2017

Personal time perspective is a factor influencing motivation and goal-oriented behavior. The start-up process is a preparatory process for the future rather than the present. There will be a difference in entrepreneurial decision making depending on the level of time perspective. This study verified the relationship between individual 's time perspective and entrepreneurial self-efficacy. For this study, a survey was conducted with 190 students in college. To test the hypothesis, t-test, one-way analysis of variance and correlation analysis were used. The results of the study are as follows. First, we analyzed the difference of individual 's time by past-negative, past-positive, present-fatalistic, present-hedonistic, and future-oriented time. As a result of analysis, the more experience of entrepreneurship education, the higher the present-fatalistic, present-hedonistic, and future-oriented level. Second, the effect of individual's time perspective on entrepreneurial self-efficacy was analyzed. The past-negative and present-fatalistic level influenced negative on entrepreneurial self-efficacy. The present-hedonistic and future-oriented level influenced positive on entrepreneurial self-efficacy. Finally, based on the above results, academic significance, implications and limitations are suggested.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.743-750
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• 2023

The purpose of this study is to verify the influence of the consumption value on attitude and purchase behavior in order to provide basic data for golf wear brand strategies. Therefore, among the Korean people, those who had purchased golf wear were selected as samples, and 496 copies of data were introduced into the final analysis. For data processing, frequency analysis, exploratory factor analysis, and internal consistency were conducted. In addition, correlation analysis and simple and multiple regression analysis were conducted to verify research problems, and all data processing used the SPSS (ver. 21.0) program. As a result of verifying research problems, first, it was found that the consumption value of golf wear brands had a significant effect on attitudes in the order of pleasure, aesthetics, and symbolism. Second, it was found that the attitude of golf wear brands had a significant effect on purchase behavior. Third, it was found that the consumption value of golf wear brands had a significant effect on purchase behavior in the order of pleasure, aesthetics, and symbolism.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.673-685
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• 2020

The purpose of this study is to specifically investigate the factors that affect maintenance, relapse, and recovery after the abstinence of female drug addicts. For such purpose, ten females who repeated drug addiction and are currently in recovery were selected as the study participants to carry out in-depth interviews. The original materials were analyzed using descriptive phenomenological methods of Giorgi. The results of the analysis showed that most participants experienced discrimination and inhospitable treatment in their childhood. They began taking drugs as an escape from their difficult realities or out of curiosity and worked at adult entertainment establishments, living as a drug addict for a long time. Drugs gave them extreme sexual pleasure and it was difficult for them to recover as their body became dependent on drugs. However, as they experienced religious awakening or existential existence, they gained an opportunity for newly understanding themselves. Social support was an essential resource for their recovery. However, various kinds of trauma that they experienced in their lives acted as a factor to worsen drug addiction. Based on the study results, this study proposes spirituality, actual programs, and trauma treatment approaches that can contribute to the restructuring of life.

• Review of Culture and Economy
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• v.21 no.2
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• pp.175-196
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• 2018

When social disaster which is a phenomenon that causes a big wave to the social members occurs, the members of the society are anxious and show feelings of shame or guilt over behaviors that are against social norms. This sense of guilt is expected to reduce consumption of arts having its luxury and hedonic characteristics. The purpose of this study is to identify the causes of the decline in art consumption at the time of social disasters and we focus on guilt. We hypothesize that guilt for art consumption at the time of social disasters will increase as the tendency toward guilt is higher and the empathy tendency is higher. A result of the questionnaire survey of 286 people shows that the higher the guilt for art consumption in the social disaster situation, the more the art consumption decreased and the guilt changed depending on the degree of personal guilt and sympathy. This study contributes to explaining the decrease of art consumption in a big social phenomenon in recent years.

• The Journal of the Convergence on Culture Technology
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• v.7 no.3
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• pp.321-334
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• 2021

In this study, in order to analyze the effect of the consumption value of goods on the purchase intention of corporate brand products, the model was tested using SPSS 21.0 and Smart PLS 3.0 by receiving questionnaires from 457 men and women who have purchased goods. After examining the consumption values of goods, such as limited, functional, aesthetic, hedonistic, innovative, and social ego values, and product satisfaction, the effect on purchase intention of corporate brand products was analyzed. All were found to be significant except for innovative value, and product satisfaction had a significant effect on brand attachment and purchase intention of corporate brand products. We have recently redefine goods according to the trend of the times, and put an academic significance on the first classification of goods into four categories: human brand goods, brand goods, tourism goods, and character goods. It was confirmed that there was a partial difference in consumption value and satisfaction according to the type of goods. Through research, it is intended to broaden the understanding of goods and suggest the possibility of effective and useful marketing by suggesting planning and development directions according to the target.

• Proceedings of the Korean Society of Applied Entomolohy Conference
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• 2006.09a
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• pp.39-44
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• 2006

국제적으로 생물다양성 협약('92. 6) 및 생물다양성 협약총회('02. 4)에서 생물자원의 국가소유 권리 인정 후 생물주권 확보를 위한 국가 간 경쟁이 날로 치열해 지고 있다. 하지만 우리나라의 경우 10만종으로 추정되는 국내 생물종(種) 중 약 3만여종만 기록되어 있으며, 한반도 고유종도 2,322종만 문헌으로 확인되는 등 조사연구가 미흡한 상황에 있다. 또한 확보된 생물자원도 관리가 매우 미흡한 상태에 있다. 따라서 국가 생물자원 주권 확보 및 체계적인 생물자원 보전 관리를 위해 국가차원의 생물자원보전 종합대책을 수립하였다. 환경부는 동 종합대책을 통해 대한민국 영토에 분포 서식하고 있는 생물자원 정밀 탐색 조사를 통해 모든 생물의 표본을 수집 연구하여 자생생물의 총체를 확인하며, 자생생물의 분류분포생태 정보를 종합 정리한 한반도 생물지를 발간할 예정이다. 자생생물의 DB 구축 등 과학적인 생물자원 관리체계를 확립하고, 생물자원의 국외반출 관리를 강화할 예정이며, 생물분류 전문인력 육성, 권역별 생물자원과 설립, 생물자원 보전 연구시설 지원 등 생물자원 관리 인프라 구축을 추진할 예정이다. 또한 최근 급증하는 야생동물 질병(SARS, 조류독감 등)에 대한 조사 연구를 실시하며, 야생동물 구조 치료센터를 시 도별로 설립할 예정이며, 외래종의 관리를 더욱 강화하고, 멸종위기종의 보호복원을 체계적이고 지속적으로 추진할 예정이다. 동 종합대책은 생물자원 조사발굴 분야의 11개 과제, 생물자원보전 관리체계 확립 분야의 11개 과제, 생물자원보전 추진체계 구축 분야의 6개 과제 등 총 3개 분야 28개 세부추진과제로 구성되어 있다. 동 대책은 2013년까지 국비 2,960억원, 지방비 1,800억원 등 총 4,760억을 투자할 계획이다. 곳도 많아 온난화조건에서도 지역별 정밀기후 추정과 이에 근거한 최적품종의 선택, 이앙기 및 수확기 등 생육기간의 조절이 온난화 대응기술로서 유효할 것으로 기대된다.결과를 분석한 데이터를 차기 메일 발송에 꾸준히 적용함으로써 성공적인 이메일 마케팅 결과를 얻을 수 있을 것으로 기대된다.여 수평적인 의견도출과 각자 역할의 확대 및 변화를 시도할 수 있는 제작흐름이 되도록 고안된 제작구조이다.성을 환기시켜 객관적이고 비판적인 의식을 환기시키는 브레히트의 '소격화'의 효과가 소비자의 관심을 환기시켜 특정한 목적을 달성하려는 광고에 효율적으로 적용된 예 인 것이다. 재미, 기타 독특한 체험을 통해 소비자에게 유희라는 쾌락적 경험을 제공하고자 한다.고도로 통계적 유의차(p<0.001)가 있었다. 즐기는 음료로는 ${\ulcorner}$콜라${\lrcorner}$가 가장 많았으며(46.8%), 그 다음은 사이다, 주스 등의 순으로 나타났으나, 남 여 대학생간에는 유의성있는 차이는 없었다. 음식의 먹는 시기는 점심과 저녁사이의 ${\ulcorner}$간식${\lrcorner}$이 가장 많았으며(42.2%), 남 여 대학생간에는 유의한 차이는 없었다. 패스트푸드는 많은 사람들이 ${\ulcorner}$맛${\lrcorner}$이 좋기 때문에 이용하며(62.8%), 남 여 대학생간에는 통계적 유의성(p<0.05)이 인정되었다. 5. ${\ulcorner}$입맛의 서구화(36.4%)와 외식을 선호(29.1%)${\lrcorner}$ 하기 때문에 패스트푸드를 이용하게 된 것으로 응답 하였으며, 남 여 대학생간에

• Management & Information Systems Review
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• v.33 no.5
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• pp.213-232
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• 2014

Sensitivity to online store stimuli (VMD attributes) and response (online store loyalty) may depend upon consumers' regulatory focus (emotional state). In other words, consumers' sensitivity to online store atmosphere and consequent store loyalty can be influenced by the match between their regulatory focus (promotion focused vs. prevention focused) and the type of the online store VMD benefits Study 1 results indicate consumers have a different evaluation about online store atmosphere depending on their regulatory focus. Promotion-focused consumers were significantly more sensitive to visual appeal and entertainment attributes of online store atmospherics than prevention-focused consumers. Conversely, prevention-focused consumers were significantly more sensitive to security and privacy attributes of online store, than promotion-focused consumers. Study 2 results indicate for promotion-focused shoppers, hedonic value toward online store atmosphere was associated with greater online store loyalty. In contrast, prevention-focused shoppers were influenced more by the utilitarian attributes on online store loyalty than promotion-focused shoppers. The current findings indicate that shoppers with promotion-focused are more easily persuaded by visual and entertainment-oriented online store cues. Conversely, shoppers with prevention-focus are more easily persuaded by safety and privacy-oriented online store cues.