• Title/Summary/Keyword: 콜드 체인 물류 서비스 품질

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A Study on the Effect of Cold Chain Capability on Logistics Service Quality and Customer Satisfaction (콜드 체인 역량이 물류 서비스 품질과 고객 만족에 미치는 영향에 관한 연구)

  • Hee-Chan Ryu;Keun-Sik Park
    • Korea Trade Review
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    • v.48 no.4
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    • pp.233-262
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    • 2023
  • Recently, as customer demand for cold chain products increases, cold chain companies are constantly required to improve logistics service quality and seek new competitive advantages in order to improve customer satisfaction. This study aims to indentify the factors that impact customer satisfaction in cold chain logistics and to analyze the relationship between the factors. A research model was established through the investigation of the previous studies. A survey was conducted targeting customers with cold chain logistics service experience, and the hypotheses were tested through structural equation modeling using AMOS 26.0. As a result, cold chain capability, including resource, logistics infrastructure, and partnership, has a significant impact on logistics service quality. The improvement of logistics service quality has a significant impact on customer satisfaction. Resource and logistics infrastructure, excluding partnership, had a significant impact on customer satisfaction. Consequently, cold chain companies need to secure various types of resources, technology levels, and infrastructure to improve logistics service quality, which can meet customer expectations and needs.