• 보건세계
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• 제53권2호통권594호
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• pp.26-29
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• 2006

최근 한 방송사의 '세대공감 올드 & 뉴'라는 프로그램이 인기를 끌고 있습니다. 어른들이 모르는 신세대 말, 신세대가 모르는 어른들의 말을 알아봄으로써 세대간의 언어습관을 엿보고, 올바른 우리말을 배우는 프로입니다. 신세대가 모르는 어른들의 말은 할머니, 어머니를 통해 한번쯤 들어보았거나 그랬음직한데, 어른들이 모르는 신세대 말에선 한번쯤 멈칫하게 됩니다. 그 '멈칫'의 근원은 '아니, 저런 말도 있었나' 하는 놀라움이 아닐까 합니다. 사실 이런 이야기를 꺼내는 것은 이런 차이를 강조하고자 하는 것이 아니라, 그만큼 신조어가 많이 탄생하고 있음을 이야기하고자 함입니다. 지금부터 이야기하려고 하는 'e-혈전증'이나, '콘트라 섹슈얼'도 들어본 듯하지만 정확한 의미를 알지 못하는 단어들입니다. 말을 사회상을 반영합니다. 즉 이러한 신조어들은 우리가 살고 있는 사회의 바로미터일 것입니다.

• 복식문화연구
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• 제17권5호
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• pp.733-745
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• 2009

The contra-sexual phenomenon that is recently focused is one of the new factors, which is focused when explaining the life style of progressive woman's image and it is creating cultural category. Moreover, the contra sexual people that are rising as new consuming subjects are not simple primary consumers but their shopping culture and cultural tastes are giving effects to many people. Because of the tendency, marketer of consuming industry are making efforts to predict the changes of contra-sexual people's shopping habits and tastes. Therefore, it is necessary to grasp contra-sexual phenomenon and research the fashion design aiming at that in order to predict woman's fashion image in the future. Therefore, the study considered concept and characteristic of contra-sexual phenomenon and surveyed its example in the popular culture. And, the study analyzed the formative characteristic of contra-sexual fashion shown in the public cultures such as drama and movie. On the basis of the result, design was suggested by reflecting contra-sexual fashion characteristic under the concept of 'Urban Splendor'. From the results above, it was possible to grasp the concept and characteristic of contra-sexual phenomenon, which appeared as a trend and understand new woman's image and the fashion that has changed because of it. It is considered that the establishment of the foundation of contra-sexual phenomenon, which plays as an important variable in woman's fashion, fashion accessory, cosmetic and advertisement field but it is hard to clarify, by analyzing the work aiming at contra-sexual phenomenon will be helpful for predicting the change of woman's fashion in the future.