• Journal of Digital Convergence
• /
• v.19 no.12
• /
• pp.413-425
• /
• 2021

This study examines the motivation for using YouTube 'mukbang' content by integrating the use and satisfaction approach and the technology acceptance model, and identified the determinants that affect the continuous use intention. A survey was conducted on 358 YouTube 'mukbang' content users, and major results were derived through exploratory/confirmatory factor analysis and path analysis using the SPSS 21.0 program and the AMOS 21.0 program. The main results are presented as follows. First, information seeking motive, stress relief motive, and time spending motive had a positive effect on perceived usefulness, and information seeking motive and time spending motive had a positive effect on perceived ease of use. Second, information seeking motivation, stress relief motivation, and time spending motivate had a positive effect on perceived enjoyment and perceived novelty. Third, perceived enjoyment did not have a significant effect on perceived usefulness. Fourth, both perceived enjoyment and perceived novelty had a positive effect on continuous use intention. Fifth, perceived ease of use had a positive effect on perceived usefulness, and perceived ease of use and perceived usefulness had a positive effect on continuous use intention. This study will have academic significance in that it elaborates a model that can identify the continuous use of YouTube 'mukbang' content by integrating the uses and gratifications approach, and technology acceptance model. Future follow-up studies should contribute to the refinement of models related to the determinants of the intention to continue using YouTube's 'mukbang' content through an attempt to integrate various models.

• 한국경영정보학회:학술대회논문집
• /
• 2008.06a
• /
• pp.1042-1054
• /
• 2008

본 연구는 포털 사업자와 콘텐츠제공사업자간 상생(相生) 즉 승승정책(win-win policy)이 무엇인지에 대해 탐색하였다. 업계 전문가들과의 인터뷰와 설문조사를 통하여 바람직한 상생방안이 무엇인지에 대해 정책적인 시사점을 제시하였으며, 이들 정책의 일부는 정부 차원에서 추진이 되고 있는 사안도 있으나 국내 디지털콘텐츠 산업의 발전과 유통활성화에 보다 적극적인 정책입안과 예산의 배정, 계획의 실행이 중요함을 다시 한번 강조하고자 하였다.

• Proceedings of the Korea Contents Association Conference
• /
• 2017.05a
• /
• pp.167-168
• /
• 2017

본 연구는 관공서의 사인시스템 정보디자인을 대상으로 방문객의 인지적 평가가 접근성에 미치는 영향에 관한 실증연구이다.

• Proceedings of the Korea Contents Association Conference
• /
• 2010.05a
• /
• pp.43-45
• /
• 2010

본 논문은 기능성 실버 게임의 플레이 과정에서 사용자의 인지적 반응을 코드화 하고, 실증적 방법을 통해 인지처리과정을 분석하고, 패턴화 시키는데 목적을 둔다. 뉴웰의 MHP(Model Human Process)이론을 평가를 위한 모델로 삼고, 평가 방법 설계를 위해 Schneier와 Mehal의 정량적 변수와 정성적 변수 이론을 사용한다. 실험은 실증적 평가방법 중 특정 부분에 대한 정밀한 평가를 주로 하는 실험실 평가로 전문가 집단을 통한 예비실험을 실시한다. 인지기능 향상을 위한 기능성 실버게임의 인지패턴 표준화를 위한 연구는 급속하게 고령화 사회로 변화되고 있는 현 시장에 새로운 문화콘텐츠 개발의 중요한 지표로 활용되리라 기대한다.

• Science of Emotion and Sensibility
• /
• v.17 no.3
• /
• pp.117-128
• /
• 2014

As the main cause of car accidents is driver distraction, HUD utilization is important to boost drivers' front-observing. Recently, As HUD includes a variety of contents products have appeared on market, the possibility increases cognitive load while driving. The purpose of this study is that currently being used HUD contents how much affect drivers while driving. To investigate about it, the experiment is examined cognitive aspect with utilization aspect of different gender and illuminance environment. The study provides, in accordance with the internal and external illuminance, the visibility make a difference. The gap between the internal and external illuminance is higher, the visibility is better. Also, this study confirms that HUD's awareness of contents depends on driving information. Drivers concentrate more on higher related driving contents than lower ones.

• Journal of Digital Contents Society
• /
• v.19 no.6
• /
• pp.1051-1060
• /
• 2018

This study aims to propose instituting the serious games of language-based cognitive enhancement for the BIF children. The program consists of 4 cognitive areas (perception, attention, working memory, knowledge inference) in 4 language dimensions (phoneme, word, sentence, discourse). 16 games of 4 areas/2 dimensions with 3 difficulty levels were implemented in a mobile station and pilot-tested to children including BIFs. The results from the pilot tests supported for the validity and effectiveness of our games: Children's game performance correlated with their IQ scores (overall and sub-areas) revealing significant differences between the groups. The stroop scores in pre-and-post training hinted the increase of children's cognitive control.

• Proceedings of the Korea Contents Association Conference
• /
• 2011.05a
• /
• pp.353-354
• /
• 2011

한국 학생들이 영어 모음들을 어떻게 인지하는지 알아보기 위해서, 49명의 한국 대학생들을 대상으로 11개의 영어 목표 모음 [i, ɪ, eɪ, ɛ, æ, ɑ, ɔ, oʊ, ʊ, u, ʌ]이 들어간 단어 beat, bit, bait, bet, bat, pot, bought, boat, put, boot, but들의 모음을 판별하는 인지실험을 실행하였다. 실험결과 bet, bought, boot의 모음을 판별하는 정확도가 50%이하로 낮았고, 반면에 bat, pot, boat의 모음 인지 정확도는 70% 이상으로 높았다. 영어 목표 모음별로 혼동도표를 통해서 목표 영어 모음들의 혼동패턴과 최소대립어 훈련도 제시되었다.

• 한국게임학회지
• /
• v.6 no.1
• /
• pp.48-51
• /
• 2009

디지털콘텐츠 산업분류체계를 비롯한 기존 방식으로는 현재의 디지털콘텐츠를 통찰력 있게 보기 힘듭니다. 이는 디지털콘텐츠 일반에 대한 인식의 틀이 부실한 탓입니다. 넓은 의미의 텍스트에서, 시점(視點)은 인식의 틀입니다. 문학과 미술, 영화와 관련된 콘텐츠 하부영역에서는 시점 연구가 체계적으로 이루어져 왔습니다. 이러한 시점 연구결과들을 통합하고 정리하여 디지털콘텐츠에 접목시켰습니다. 연구자는 콘텐츠와 그것의 사용자에 대한 관계를 두가지 기준으로 구분하였습니다. 하나는 콘텐츠와 사용자 자아인 페르소나 사이에 성립되는 '맥락인지적시점(ContextualView)'이고 나머지 하나는 콘텐츠를 비추는 눈인 '시각적시점(CameraView)'입니다. 맥락인지적시점은다시 '인물', '상대', '관객'으로 구분하였고 시각적시점은 '일인칭', '이인칭', '삼인칭'으로구분하였습니다. 그리고 이를 씨실과 날실로 연결하여 'CCmatrix'라 하였습니다. 그리고 월드 오브워크래프트를 'CCmatrix'로 분석하고 캐릭터 수준별로 일정한 패턴을 발견하였습니다. 또 다른 활용으로는 디지털콘텐츠의 시점역사를 정리하고 활용가능성을 보였습니다.

• The Journal of the Korea Contents Association
• /
• v.19 no.6
• /
• pp.92-104
• /
• 2019

This study aims to figure out perceived substitutability between video clips distributed on Naver TV cast and regular TV program. An online survey was conducted for a week on October 2017, and we collected several responses, such as viewing time, viewing motive, the extent of viewing for video clip categories, and perceived substitutability between video clips and regular TV program. The dependent variable is Naver TV cast users' perceived substitutability between video clips and regular TV program, and the independent variables are viewing time, viewing motive and viewing degree by video clip categories. With these variables, hierarchical regression was conducted. The result shows that viewing time, use motives, including personal relations, booming issue and selective use, and the extent of web-based video content viewing positively affect on Naver TV cast users' perceived substitutability.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.18 no.6
• /
• pp.259-268
• /
• 2018

The purpose of this study is to propose a training method customized to the level of cognitive abilities to increase users' interest and engagement while using cognitive function training contents. The level of cognitive ability of the users was based on the clustering based on the users' information and Mini-Mental Statue Examination-Korea Child test score using the K-means algorithm applied collaborative filtering. The results were applied to the integrated cognitive function training system, and the contents order and difficulty level of the cognitive function training area were recommended to the user's cognitive ability level. Particularly, the contents difficulty control was designed to give a high immersion feeling by applying the 'flow theory' method that users can repeatedly feel tension and comfort. In conclusion, the user-customized cognitive function training method proposed in this paper can be expected to be more effective and rehabilitative results than existing therapists' subjective setting of contents order and difficulty level.