• 한국벤처창업학회:학술대회논문집
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• 2019.04a
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• pp.37-43
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• 2019

본 연구에서는 귀농 귀촌인들이 성공적인 정착을 할 수 있는 계기를 마련하고자 '소셜미디어' 활용 사례를 연구하였다. 연구를 위해 귀농 귀촌 현상을 살펴보고 소셜미디어의 중요성을 알아보았다. 귀농 귀촌인 대상을 선정하여 인터뷰를 진행하였으며 필립코틀러의 마켓4.0의 5가지 마켓경로(인지, 호감, 질문, 행동, 옹호)와의 연관성을 사례분석을 통해 살펴보았다. 연구결과로 첫째, 귀농 귀촌인이 직접 재배하는 친환경 농산물을 성공적으로 판매할 수 있었던 주요 원인은 다음과 같다. 첫째, 소셜미디어를 적극적으로 활용했다. 둘째, 계절마다 농산물을 재배하고 수확하는 과정을 체험할 수 있는 프로그램을 운영하여 농산물에 대한 만족도를 높였다. 셋째, 현장체험 및 농산물의 사용 후기, 가격 등을 다양한 채널에서 검색을 가능하게 했으며 각 채널마다 고객과의 소통을 원활하게 했다. 넷째, 소셜미디어 운영에 있어 지속적으로 새로운 콘텐츠를 노출하여 연속적인 구매활동을 유도했다. 다섯째, 구매 후기를 활용하여 재구매를 유도했다.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.468-481
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• 2018

This study aims to empirically investigate how users' online engagement behaviors predict their uses of paid contents. To this end, the data from the 2016 Korean Media Panel Survey, which has been conducted annually by the Korea Information Society Development Institute(KISDI), were analyzed. Major findings(N=8.313) were as follows. First, the active type of online engagement(e.g., posting, commenting), which contributes to direct creation of online contents, was the most powerful predictor to explain the DV. On the other hand, relatively passive actions of user engagement(e.g., sharing, endorsing, voting) turned out to have no significant effects on the uses of paid contents, just as personality traits and online privacy concerns did. Based on these results, it is recommended that online contents or platform service providers should try to establish clearly-targeted marketing strategies, after thoroughly collecting and analyzing the data of users' various online behaviors.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.10a
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• pp.827-830
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• 2009

Feature of current IPTV services is that the IPTV Provider buys the rights of contents from contents author and provides consumers monopolistically with those. In this environment, IPTV is indistinguishable from the way of existing broadcasting services. To shift away from this structure, it is necessary to guarantee the common user's participation and provide the Open IPTV services for customers to be allowed to have be defined for more opportunities to select the contents. However, there are some problems to conduct Open IPTV service due to a variety of rights protection solutions designed by previous digital broadcast providers. Therefore, a new framework is needed to overall Open IPTV environment. This paper provides the design can packaging contents authoring and consuming tool for IPTV application service based on Open IPTV.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.48 no.7
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• pp.41-47
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• 2011

Recently, digital contents are used a lot due to the rapid development of Internet and the commercialization of smartphones. However variety of attacks, such as collusion attack, can violate the intellectual property rights. BIBD AND-ACC is typical method to protect digital contents from attacks, but it is hard to distribute many users because of the heavy complexity of matrix computation. In this paper, we propose embedding technique to distribute BIBD AND-ACC for many users more than primitive one. We checked the PSNR result as 50.84dB when amplication factor is one and found out the colluders who involved the collusion attack by simulation.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.152-161
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• 2019

The purpose of this study was to research the relationships among utilitarian perceptions, hedonic perceptions, perceived usefulness and behavioral intention. Recently, consumers rely heavily on user-generated contents of social media channels to support their purchase decisions, such as electronic word-of-mouth. Electronic word-of-mouth helps consumers to evaluate items before making purchase, to reduce purchase risks and to support their purchase decisions. This study was based on both the analysis derived from a hypothesis and literature reviews and data collected from 255 travelers who had used travel review website at least once. The results of empirical analysis showed as follows. First, Utilitarian perceptions(information quality) has a significant impact on the perceived usefulness of a travel review website. Second, Enjoyment has a significant impact on the perceived usefulness of a travel review website. Third, Curiosity fulfilment has a significant impact on the perceived usefulness of a travel review website. Finally, Perceived usefulness of a travel review website has a significant impact on behavioral intention. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

• International Commerce and Information Review
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• v.17 no.3
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• pp.73-91
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• 2015

This study investigated how Korean image and cosmetics products image effect by the Korean Wave(Hanllyu) on the Vietnam Customer focus on the cosmetics. Especially, Korean Wave of this study consisted in the movie/drama, K-pop and Korean stars. Korean image and cosmetics brand image was effected by factors related to the Korean Wave which had been deducted, based on preceeding research. A study was conduct in Vietnam where the spread of the Korean Wave content customer bases has been over along time. A total of 295 samples were used for th final analysis. Data analysis consisted of descriptive statistics, Cronbach's alpha, a confirmatory factor analysis, and multi-regression. It is also found that Korean image and cosmetics brand image has affect by Korean Wave. and Cosmetics purchasing intention has affect Korean image and cosmetics brand image.

• Journal of the Korea Society of Computer and Information
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• v.26 no.5
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• pp.141-148
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• 2021

The purpose of this study is to explore the interaction of virtual reality consumption pattern under the background of virtual reality, and the influence of such interaction on consumers' purchase intention. In this paper, we selected three independent variables (including content interaction, function interaction and service interaction) and two mediating variables (including perceived quality and perceived value) to explore the relationship between them and consumers' purchase intention, used SPSS24.0 and AMOS24.0, made the analysis of reliability and validity, constructed the structural equation model, and tested the hypotheses. The findings show that: fourteen hypotheses are all true, and the perceived value of virtual reality has a positive influence on consumers' purchase intention. In addition, we find that the perceived value has a mediating effect in this study.

• Journal of Advanced Technology Convergence
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• v.1 no.2
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• pp.37-48
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• 2022

This research is an empirical research of Chinese OTT Audiences on the effects of advertising model attributes on consumers' advertising perception, purchase intention, Flow and addiction. Recently, as the cosmetics market in China has grown, the role of advertising models has been highlighted, and shopping addiction caused by excessive Flow is becoming a social problem. Researchers set up a research model and tried to test which characteristics of the advertising model lead consumers to purchase, Flow and ultimately lead to addiction. Results are as follows. It was confirmed that advertisement model attributes such as recognition and attractiveness had a positive effect on viewers' advertising perception and attitude, and viewers' perceived usefulness had a positive effect on purchase intention and Flow. In addition, the purchase intention of the viewers had a positive effect on the addiction to cosmetics.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.291-300
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• 2008

We survey recognition of nutrition labeling on the processed foods for the college students with distinction of sex and their major. The frequency of purchase that processed food is over the 3-5 times in a week. The man students preferred to have Ramyon, milk and milk products and the woman students' ingested snacks, soft drinks and sugar snacks. For another, the food major students like to have juice, soft drink, milk and milk products. Then again, the non-food major students ingested Ramyon, snacks and sugar snacks. The woman students and food major students show higher recognition of nutrition labeling and confirmation of it. The man student replied reason why to confirm nutrition labeling is to keep their health. But the woman students show interest to confirm nutrition content. The food major students confirm the nutrition labeling to determine the nutrition labels. The non-food major students did not confirm the nutrition labeling because they think it is an involved style. For knowledge of nutrition contents, the woman student and the student majoring food are well informed. But, all of the student show poor knowledge for staple foods, nutrient function and vitamin. As the research results, we suggest that the educated the student nutrition knowledge for nutrition labeling on the products. It helps to improve their dietary life and eating habits. And they can avoid buying of the processed foods by habit without confirmation of the nutrition.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.452-469
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• 2017

The purpose of this study is to examine consumer's cognitive, affective and behavioral responses to in-store's servicescapes in restaurant by confirming the effect of service environment factors such as ambient, layout, interior and auditory on perceived service quality and image as cognitive responses, and the effect of perceived service quality and image on affective satisfaction as affective response, and the effect of affective satisfaction on repurchase intention as a behavioral responses. To this end, the research hypothesis was verified by structural equation model analysis using SPSS 21.0 and AMOS 20.0 statistical packages. The results of study are as follows. First, ambient environment, interior environment and auditory environment had significant influence on perceived service quality, but interior environment had no effect. Second, ambient environment and layout environment had a significant influence on the image, while the interior environment and auditory environment had no effect. Third, perceived service quality had a significant effect on emotional satisfaction, but had no effect on image and repurchase intention. Finally, image had a significant effect on emotional satisfaction and repurchase intention. Therefore, the marketing manager of the restaurant will need to plan and implement a service marketing strategy that will increase consumers' visit by enhance the perceived service quality level by improving ambient environment, layout environment and auditory environment, and increase image by improving ambient environment and layout environment.