• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2006.11a
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• pp.313-316
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• 2006

디지털 핑거프린팅(Digital Fingerprinting)은 기 밀 정보를 디지털 콘텐츠에 삽입하는 측면에서는 디지털 워터마킹과 동일 하다고 볼 수 있으나 저작권자나 판매자의 정보가 아닌 콘텐츠를 구매한 사용자의 정보를 삽입함으로써 콘텐츠 불법 배포자를 추적할 수 있도록 한다는 점에서 워터마킹과 차별화된 기술이다. 이러한 핑거프린팅 기술은 소유권에 대한 인증뿐만 아니라 개인 식별 기능까지 제공해야 하므로 기존의 워터마킹이 갖추어야 할 요구사항인 비가시성, 견고성, 유일성과 더불어 공모허용, 비대칭성, 익명성, 조건부 추적성 등이 부가적으로 필요하다. 본 논문에서는 행렬의 한 열을 선택 후 쉬프팅 기법을 사용 하서 사용자 정보로 조합하여 핑거프린트를 생성하였다. 이렇게 생성된 핑거프린트 정보를 2레벨 웨이블릿 변환 영역 중 LH2, HL2, HH2 부대역에 삽입하였다. 쉬프팅 정보와 도메인 개념을 사용하여 보다 많은 사용자에게 핑거프린트 정보를 삽입할 수 있으며, 공모공격과 JPEG 압축에서도 최소한 1명 이상의 공모자를 검출할 수 있는 핑거프린팅의 기본 조건을 만족하였다.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.213-214
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• 2016

현재 앱 스토어 인기 차트 1위에서 7위까지의 순위를 3주째 차지하고 있는 Ordinary Factory의 Analog Film City 시리즈는 각 테마별 도시의 느낌을 입혀주는 사진 보정 애플리케이션이다. 이 애플리케이션은 트위터 등 Social Network Services 이용자들의 입소문을 타고 지속적인 판매 실적을 올리고 있다. 사진 보정 애플리케이션은 현재 무료 버전으로 출시된 툴만 수십 종에 이른다. 그 외에도 SNS에 기본 옵션으로 탑재된 보정 기능 또한 전문 애플리케이션 못지않은 훌륭한 성능을 자랑한다. 이런 때에 Analog Film City 시리즈가 SNS 유저 사이에서 선풍적인 인기몰이를 하는 이유는 레트로 콘텐츠가 트렌드의 중심에 자리한 요즘 시기에 별다른 전문성을 요하지 않는 간편한 조작으로 일반 이용자들의 감성을 표현해낸다는 점에서 기인한 것으로 여겨진다.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.05a
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• pp.469-472
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• 2004

전자 상거래에 대한 관심이 높아지면서 전자 상거래에서 제품과 서비스에 대한 구매를 결정하는데 중요한 역할을 하는 전자 카탈로그가 주목을 받고 있다. 원격 교육 분야의 SCORM은 좋은 품질의 학습용 콘텐츠를 적은 비용으로 재사용할 수 있는 장점을 지닌다. SCORM을 전자 카탈로그에 적용시킴으로써 제품 공급 업체가 제공하는 제품 정보와 제품과 관련된 여러 가지 정보를 쉽게 공유할 수 있고 재사용할 수 있다. 전자 카탈로그에 원격 교육 분야의 표준안인 SCORM을 적용시켜 새로운 콘텐츠 모델을 제안한다.

• Journal of the Korea Society of Computer and Information
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• v.29 no.5
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• pp.75-83
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• 2024

The purpose of this study is to analyze the relationship between consumption value, advertisement acceptance attitude, and purchase intention according to the MBTI personality type. The results of a survey and analysis targeting the MZ generation with experience in purchasing digital products are as follows. 1.There was no difference between consumption value and advertisement acceptance attitude according to the MBTI personality type. 2. Among the consumption values, Factors of rarity value and emotional value had an effect on purchase intention. 3. Among the attitude of accepting advertisements, advertising favors, information trust and negative cognition had a positive effect on purchase intention. Accordingly, providing advertising content including information and interest about digital products is considered effective in marketing of the MZ generation, which represents flex consumption and minus-out consumption.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.454-467
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• 2018

The purpose of this study is to analyze the level of consumers' right and responsibilities consciousness, and to analyze the difference of decision - making behaviors according to type of consumers' rights and responsibility consciousness level. The data collection subjects were those who had made the decision to purchase insurance directly within the last three years. A total of 1,225 data were used for the final analysis in this study. As a result, the consumer's sense of responsibility was lower than that of the rights consciousness, and the consumer group with the responsibility consciousness corresponding to the right consciousness was making more rational and subjective decisions. Based on these results, it is confirmed that consumer education that emphasizes responsibility consciousness corresponding to right consciousness is necessary for desirable and subjective decision making of insurance consumers. This study is meaningful in that it provides basic data for contents development to raise the awareness of rights and responsibilities of insurance consumers who can solve consumer problems.

• The Journal of the Korea Contents Association
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• v.6 no.3
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• pp.75-84
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• 2006

The internet has the capabilities of supporting and facilitating several forms of consumer interaction including one-to-one, one to many, or many-to-many interactions. Especially, previous studies revealed that the Online Word-of-Mouth communication is widely used as a source of customer's information seeking and purchase decision making. Even with this importance of the Online Word-of-Mouth communication on internet, few research has systematically addressed the issue. This study investigates the effect of interpersonal communication on consumers' information search activities and develops a model that depicts the key antecedents and mediating variables of interpersonal communication in internet shopping environment. The results are as follows: First, choice uncertainty, perceived risk, and knowledge uncertainty play an important role for perceived usefulness. Second, perceived usefulness has directly affected interactive communication of consumers' communication style. Thus, it is essential for internet companies to find ways to encourage their customers to engage in word-of-mouth communication.

• Journal of Digital Contents Society
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• v.18 no.3
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• pp.599-606
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• 2017

'Video Commerce' has grown significantly, and is in the era of so-called V-commerce 2.0. Based on this background, this study focused on the link and the possibility of creating synergy between V-commerce 2.0 content and MCN, and examined the linkage strategy considering its characteristics. In conclusion, first, V-Commerce has evolved into the age of 2.0, centered on the characteristics of content that are oriented towards fun and sympathy, beyond the 1.0 era. Second, V-commerce 2.0 content has the characteristic of replacing the sharing and recommendation based on the nature of SNS networks as promotion and purchase enhancement. Therefore, competitiveness as 'content' is relatively important before 'commerce'. Third, V-commerce 2.0 and MCN industry have a strong connection with each other in terms of securing core competitiveness and creating a new profit model. In order to create the synergy between V-Commerce 2.0 and MCN, we proposed the use of big data to reinforce V-Commerce 2.0 customized content competitiveness, building of storytelling marketing and branding, and enhancement of live performance and interactive communication.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.139-152
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• 2015

One of the most latest trends in today's marketing practice is to create branded contents for interacting with online consumers. Marketers are increasingly adopting behind-the-scene contents which disclose a brand's backstage information in their contents marketing efforts. The current study conceptualizes this behind-the-scene storytelling based on dramaturgical theory and investigates its impacts on consumer responses. The study also examines how consumers advertising skepticism level would influence on the evaluation of branded contents. In addition, the moderating role of advertising skepticism in evaluating brand's backstage information is investigated. The findings suggests that consumers who are exposed to brand's backstage indicate greater information attitude, brand attitude, and purchase intention than those who are not exposed to brand's backstage. Also consumers who have lower advertising skepticism evaluated branded contents more positively than high ad skepticism consumers. Lastly, the moderating role of advertising skepticism on the impact of brand's backstage disclosure is reported.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2012.11a
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• pp.233-236
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• 2012

스마트TV 관련 사업자들은 적어도 당분간은 스마트TV 보급 및 확산을 위해 스마트TV 기능의 탑재율을 높이고 콘텐츠를 마련하는 등 다각도의 노력을 지속할 것으로 보인다. 이용자들은 스마트TV 기능에 대한 기대를 가진 사람뿐만 아니라 단순히 고사양의 TV로 교체하려는 구매자까지 스마트TV를 구매할 확률이 높아지므로 스마트TV의 확산은 당분간은 지속될 것으로 보인다. 스마트TV에 대한 수용도 조사 결과, 스마트TV를 이용해보지 않은 이용자들은 스마트TV 2.0의 가치를 이해하지 못하여 수용도가 낮게 나타났으나 스마트TV 1.0을 경험해본 소비자들은 이미 고도화될때로 고도화된 스마트폰에서의 편리한 경험과 비교하여 스마트TV가 아직은 불편하고 볼꺼리도 부족한 상태라는 것을 바로 인지하게 되므로 스마트TV 2.0에 대한 수용도가 훨씬 높게 나타났다. 따라서 스마트TV 서비스와 산업의 지속적인 성장 발전을 위해서는 이용자들의 기대수준에 맞는 스마트TV로 조속히 진화 발전할 수 있도록 준비해야 할 것이다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.379-381
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• 2016

Among the various sports, recognition of golf sport is changing the privileged classes sport into a popular sport. In this kind of sport area, there are many loyal customers of golf sport relatively compared to the other marketing products or sports. Therefore, in this paper, we have analyzed the online buying pattern of customers through the popularization of golf such as golf ball or accessories and want to promote activation marketing in the online environment. For these, we suggest the way to promote marketing activation by analyzing online data.