• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.888-889
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• 2010

본 논문은 도시에 대한 새로운 인문학적 담론이 형성되고 도시의 이미지 개선을 위한 다양한 마케팅 전략 수립을 통한 방법론이 제시되고 실행되는 과정에 주목하고자 한다. 이와 같은 상황을 고려하여, 본 연구에서는 케빈 린치(Lynch, K)의 ‘실체적 이미지’의 도시이론을 통해 도시와 지역이 어떻게 ‘시간’과 ‘공간’의 기능으로서 작용하고, 도시 이미지 형성과 장소의 역할을 하고있는 미국 서부지역의 Santa Monica 도시의 ‘상징적 이미지’를 통해 어떻게 도시 기능이 유기적 관계가 형성되고 있는지 살펴보고자 한다.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.11
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• pp.109-116
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• 2019

Seongbuk Village and Ungcheon Village are Town Wall Villages that reflect social and historical backgrounds. villagers have formed villages based on community life. The streets and places of the villages are accumulated as images in the memory of the inhabitants. Based on their imagination-concept, 30 sketch maps, reflecting residents' cognitive perception were collected. Analysis of 30 sketch maps shows that other forming of Collective maps. In the past, Villages historical facilities had changed roles, but the relationship between the place and the place has been continuous, and according to the development process of the villages, the relationship between streets and places has been formed. Following this, the analysis methodology of social spaces and sketch will be examined in depth.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.345-352
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• 2024

K-Pop Square Media, located at COEX in Samseong-dong, has gained public attention and mass media focus by showcasing various three-dimensional videos on a large LED display. The video content on the distinctive large curved LED display utilizes a form of media façade technique, establishing itself as a new landmark and attraction within the spatial characteristics of the COEX Plaza. This study aims to examine the characteristics of media facades used in outdoor advertising in urban spaces, focusing on K-Pop Square Media. The approach for this research involves three aspects: Firstly, examining the 'spatial characteristics' of urban public spaces by referencing Kevin Lynch's five elements constituting urban space and William J. Mitchell's exploration of smart spaces and changes in spatial paradigms. Secondly, analyzing the 'digital nature' of outdoor advertising through an examination of three types of Digital Out-Of-Home (DOOH) Media. Thirdly, exploring the 'technological advancements and content composition of media facades' by investigating types of display media (projection, LED screens), the inception of media facades, and the latest display technology like Anamorphic displays. Through this research, it becomes evident that K-Pop Square Media exhibits characteristics of publicness, communicativeness, artistry, and placemaking through the spatial characteristics of smart spaces, the media-specific aspects of Digital Out-Of-Home advertising, and the content composition of media facades.

• 지역과문화
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• v.6 no.4
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• pp.23-45
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• 2019

The main research is on how to find source stories and develop and utilize content that will properly show the value of Panmunjom and the surrounding DMZ on the Korean Peninsula, which are receiving worldwide attention. Three methods were used as research for the high-end branding of Panmunjom and the surrounding DMZ. The first is the interest of prospective visitors through the travel cycle, using Joseph Campbell's "The Hero's Journey." The second was to incorporate Roland Bart's "third meaning" into the subjective travel and emotional stimulation, which is the trend of modern travel. The third introduced Kevin Lynch's theory and tried to place five elements of the path, edge, district, node and landmark in the core location of Panmunjom. Through the study, the excavation of contents in Panmunjom and the surrounding DMZ needs to be collected to a third meaning using a direct interview method that listens to the stories of related figures as well as organizing historical events. The priority should be given to those over the age of 80 and interviews should be conducted at least three times and over three generations. The process of building it into an archive, selecting a story, and then going through a culture collage and networking and branding takes place in five stages. This can create a virtuous circle of content processing, content utilization, job creation in the region and revitalizing the local economy through discovery of source stories and storytelling. Content development should be able to touch sensibility while saving time, history, place, originality and sincerity. Taking the center between tourism and travel, development and damage concerns, a careful but long-term plan and large-scale discovery of source stories should be made, and a consensus should be formed on the need for proper storytelling.