• 제목/요약/키워드: 컨슈머 리포트

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중립적 정보원천으로서의 소비자정보지 활성화 방안에 관한 연구 -미국 Consumer Reports지의 성공 요인 조사를 통한 국내 소비자 정보지의 활성화 방안 연구- (A Study on the Development of the Revitalization of Consumer Information Magazines in Korea - By Scrutinizing Success Factors of 'Consumer Reports' in the United States -)

  • 박민규;정순희
    • 가정과삶의질연구
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    • 제24권2호
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    • pp.195-208
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    • 2006
  • The purpose of this study is to determine methods that may revitalize the status of consumer information magazines in Korea by scrutinizing success factors of 'Consumer Reports' in the Unites States. To encourage the use of consumer information magazines by average consumers, enormous efforts to improve consumer in advance are needed. Also, a change in the contents of the publications and effective distribution methods are needed.