• Korea Science and Art Forum
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• v.21
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• pp.299-311
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• 2015

The purpose of this study was to investigate if there are any differences of convention advertising and participation behavior based on the segmented groups of convention advertising attributes. The research methods and contents of this study are as follows. From the literature, the measurement of convention advertising attributes, satisfaction, and participation behavior had been developed and utilized to collect the data. The results of factor analysis showed three underlying dimensions of convention advertising attributes. Cluster analysis showed that there were three different segmented groups such as negative, mediative, and positive groups of convention advertising attributes. Lastly, MANOVA showed that there were differences of convention advertising and participation behavior among the segmented groups. More theoretical and practical implication are discussed in the conclusion.

• Management & Information Systems Review
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• v.32 no.5
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• pp.89-100
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• 2013

Recently, interesting of ubiquitous computing technologies has increased. In this paper, we propose a service model for convention industry based on ubiquitous computing technologies. First, we propose service function, service process, and relationships between participants to give shape to the service model. And, we present some service functions; exhibition service, advertisement service and customer support service. Finally, we propose overall service process and relationship between participants.

• The Journal of Information Technology
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• v.5 no.3
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• pp.19-34
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• 2002

The aim of this paper was to study the theoretical background of the convention industry firstly, in which will serve to seek for more efficient plan of promotion. As a result of it, it is found that the convention industry has the characteristics similar to service industry rather than manufacturing, as well as complicated, interdependent ones which are closely related to every field of industries. This paper also considers the advertising, human marketing, and public relations as measures of promoting the convention industry in order to maximize its promotion activities with the characteristics of service industry and establish the plan of promoting the industry. For the effective adoption of these measures in the convention industry, the measures is analyzed by considering the properties and degrees of some convention centers respectively after the strength and weakness of each measure shall be compared. As these measures are mostly shore-run projects, there will be necessary to keep in close touch with other complementary measures in adoption of measures of promotion.

• The Journal of Information Technology
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• v.9 no.4
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• pp.1-12
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• 2006

A convention is a large meeting to pursue some particular purposes by means of social interactions between participants. Therefore, the key to decide whether a convention is successful or not is that how many active people participate in a meeting. Revenues of this sort of convention depend on a registration fee of participants, so that it is possible to influence badly on a budget operation according to the fact that the number of real participants is smaller than the number of prospective participants. In conclusion, in order to have a large attendance convention organizers and managers should announce benefits by positive attitudes when participants attend a meeting. Representative methods of promotion for providing prospective participants with convention information are advertisements, P.R activities, and personal sales.