• 제목/요약/키워드: 커피(咖啡)

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중국과의 비교를 통한 한국 차문화 산업의 현황과 발전 방안

  • 엄영욱;조원일;이식;신승식;김성순;전영의
    • 중국학논총
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    • 제72호
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    • pp.179-200
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    • 2021
  • This paper examines the current status of the Korean tea culture industry and explores ways to restore and develop Korean tea culture by referring to the responses of the neighboring countries of China. In order for the Korean tea industry and tea culture to expand, based on a strong tea industry, high-quality tea should be created to satisfy consumers' needs, health, convenience, and reasonable prices, and effective promotion and marketing should be carried out. In addition, it is necessary to reinterpret the traditional tea house and inherit the spirit of tea.