• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.22-31
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• 2017

This study has begun with the perception that proper measuring system is required to grow community business in equilibrium and to grope for some developmental directions of it. First, for effective performance evaluation of community business, the study developed a performance evaluation model based on balanced score cards, and to apply validity analysis and analytic hierarchy process (AHP) by classifying. Second, the relative importance of the second indicator for each of the first aspects shows that participation of local residents and in the aspect of person interested, satisfaction of inner education in the aspect of learning and growth, shortening of work process in the aspect of inner process, and sales per head in the aspect of substantiality were high in relative importance. Third, in the result of calculation of overall weight for each aspect, participation of local residents, a business connection to the community, sales per head were ranked in the upper group. Thus, it's now necessary to have management support through fostering intermediate support organizations in community business which has been bureaucratic, and improvement of product and service through connection with outside consulting agencies and strategic alliance with the leading businesses is required.