• Title/Summary/Keyword: 커뮤니케이션 스타일

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A study on the Semiotic about 3D animation (3D애니메이션 <슈렉2>에 관한 기호학적 연구)

  • Jung, Joo-Youne
    • Archives of design research
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    • v.17 no.4
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    • pp.327-336
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    • 2004
  • The cultural production of meanings is becoming more and laden with the intricacies of signs and symbols in our times. The idea of 'character' is important as an intermediation for information and an essential characteristic of "the object" experienced through the sence of sight. Character is symbolicin its form but also in its iconic markings. Motion Picture Animation makes Character not just an expression of an image but visual communication that expands the action of meaning piled up, sign upon sign. The analysis of 'character' suggests that motion picture animated characters could play an important role as a cultural mode leading to new styles not merely as an aesthetic mechanism. The study there with analyzed animated character systematically to discem where the sign phenomena shows up in social conventions under the semiotic rigor of Peirce's concepts of icon, index, and symbol.

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The Effect of Dental Service Quality on Service Value, Consumer Satisfaction and Consumer Royalty (치과의료서비스 품질이 서비스가치, 고객만족 및 고객충성도에 미치는 영향)

  • Jeon, Eun-Suk;Choi, Yu-Jin;Hwang, Su-Hyun
    • Journal of dental hygiene science
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    • v.13 no.3
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    • pp.246-253
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    • 2013
  • The present study was carried out to evaluate the impacts of the qualities of dental medical services on service value, consumer satisfaction and consumer loyalty for 221 patients who visited 17 dental hospitals or clinics located in Busan and Ulsan using questionnaires and obtained the following conclusion. By gender, males had higher perceptions of para-language than females did in the qualities of the dental medical services, and by the level of education, college students and university graduates had higher perceptions of body language and physical appearance. Scores of service value, consumer satisfaction and customer loyalty were higher in males, college students and university graduates, and married patients, but those were not statistically significant. It turned out that the qualities of the dental medical services were correlated with service value, consumer satisfaction and consumer loyalty. As the perception of para-linguistic and verbal communication in the qualities of the medical services increased, service value increased; as the perception of verbal communication and physical appearance increased, consumer satisfaction increased; and as the perception of verbal communication, physical appearance and body language increased, consumer loyalty increased. To sum up the above findings, the qualities of dental medical services influence service value, consumer satisfaction and consumer loyalty, so in the future, it will be necessary to study quality dental medical services with which patients are satisfied.

A Study on the Makeup Trend of Digital Communication Environment (디지털 커뮤니케이션 환경의 메이크업 트렌드 연구)

  • Barng, Kee-Jung
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.37 no.1
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    • pp.23-36
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    • 2011
  • The purpose of this study is to make theoretical examinations into the makeup trend shown in digital communication environment and thereby determine potential associations of makeup trend with digital communication environment and characterize said trend, so that it can provide reference materials required for follow-up studies. This study comes to the following findings: First, it is found that there are sociocultural characteristics of digital communication environment, such as interactivity, technology-orientedness, sentiment-orientedness and mixture of time and space. Secondly, it is found that trends developed in makeup fall categorically into interactivity, virtuality, amusement and mobility. Thirdly, it is found that each type of digital communication adopts a mixture and juxtaposition of contemporary styles or categories with traditional ones through eclectic combination based on open-minded and horizontal ideas. Fourthly, it is found that a trend from digital communication environment doesn't coincide perfectly with any makeup trend, but the former trend works interactively and organically with the latter trend on the basis of homogeneity and similarity within a general framework that represents external esthetics of human being. With the creation of digital communication environment, our contemporary society forms as the complex phenomena of digital society in a combination and destruction of different categories beyond any certain international boundary, so that a hybrid tendency appears in contemporary makeup trend as well. Based on these findings, this study has its implications in the sense that it gives a new viewpoint based on design, formative characteristics and expression styles of makeup, and also provides useful reference materials for related industrial sectors.

An Expoloratory Study on Influencing Factors of Film Equity Crowdfunding Success: Based on Chinese Movie Crowdfunding (영화 크라우드펀딩 성공에 영향을 미치는 요인에 관한 탐색적 연구: 중국의 영화 플랫폼 크라우드펀딩을 중심으로)

  • Bao, Tantan;Kim, Hun;Chang, Byeng-Hee
    • The Journal of the Korea Contents Association
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    • v.21 no.2
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    • pp.1-14
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    • 2021
  • Recently, crowdfunding platforms have received attention as one of the content investment platforms for the public. This research attempts to explore the influencing factors on the success of movie euqity crowdfunding project. We use 'number of texts', 'number of images', 'star influence power', 'IP-based movie project', 'movie production stage', 'box office prediction', 'investment capital ratio', 'amount of surplus available investment', 'profit calculation method' and 'minimum investment amount' as independent variables. And we examined how these factors affects the achievement rate of movie crowdfunding. As a result of multiple regression analysis, 'movie production stage', 'investment capital ratio', 'amount of surplus available investment' and 'profit calculation method' have a significant effect on the crowdfunding achievement rate. In addition, the results of this research can be used for reference when planning film crowdfunding projects.

Development of Cartoon Rendering File Preprocessing Method for Mobile Device (모바일 기기에서 카툰 렌더링을 위한 파일 전처리 기법 및 도구의 개발)

  • Jeon Jae-Woong;Jang Hyun-Ho;Choy Yoon-Chul;Lim Soon-Bum
    • Proceedings of the Korean Information Science Society Conference
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    • 2005.11a
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    • pp.727-729
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    • 2005
  • 최근 3차원 그래픽 기법 중에서도 비실사(Non-Photorealistic Rendering) 기법은 3차원 그래픽의 변형을 통해 사용자와의 원활한 커뮤니케이션을 이끌어 낼 수 있다는 점에서 많은 주목을 받고 있다. 비실사 기법 중에서도 실루엣 에지 렌더링과 불연속적인 쉐이딩을 응용하여 3차원 그래픽을 카툰 스타일로 표현함으로써 수용자에게 친근하게 다가가 사용자의 주의를 끄는데 용이한 방법을 카툰 렌더링이라고 하여 현재 다양한 분야에서 사용되고 있다. 그러나 모바일 기기에서의 카툰 렌더링 기법 구현에 대한 연구는 미비한 실정이다. 본 논문은 모바일 기기에서의 카툰 렌더링 기법 구현을 위하여 카툰 렌더링 파이프 라인의 변화 린 전처리 파일 대체 기법에 대하여 제안하여 이를 위한 파일 전처리 도구에 대하여 다루고 있다. 이 기법을 통해서 사용자는 모바일 기기에서 카툰 렌더링 기법을 구현하여 다양한 모바일 분야에 적용이 가능하게 된다.

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Activation plan of Marketing on Life style Trends (생활양식에 대한 마케팅 활성화 방안)

  • CHO, HAG-RAE
    • Journal of the Korea society of information convergence
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    • v.7 no.2
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    • pp.13-23
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    • 2014
  • Recently korea society is very various. Because astounding progress of information- communications sectors is one of the most important tools is Marketing Mix. Ultimate aim of Marketingis to create true value, interact with customers and have effects with interests group. Therefore this study want to be helpful in Future research directions by considering Marketing Trend and Lifestyle.

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The Effects of Group Conflict on Group Creativity : Moderating Effects of Leadership Style and Communication (집단갈등이 집단창의성에 미치는 영향 : 리더십 스타일과 커뮤니케이션의 조절효과)

  • Baek, Yoon-jung;Han, Sang-sook
    • Knowledge Management Research
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    • v.9 no.3
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    • pp.1-19
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    • 2008
  • This study explored the influence of two types of conflict(task and relationship conflict) on group creativity and tested this model with a sample of 58 teams. Relationship conflict negatively influenced group creativity but, task conflict did not show the effects on group creativity. Specifically we found the moderating effects of supportive leadership and communication. Supportive leadership style moderated positively both task conflict and relationship conflict on group creativity. But controlling leadership styled moderated negatively relationship conflict and group creativity. Finally the relationship between task conflict and group creativity was moderated by communication. Overall, we suggest conflict is one of the important group process to boost group creativity and supportive leadership and communication are the important moderators to manage conflict successfully and effectively.

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A Study on Rhetorical Expression of Public Information Design -Focus on Information Design Case for Seoul Public Transportation- (공공정보디자인의 수사학적 표현에 관한 연구 - 서울시 대중교통 정보디자인 사례를 중심으로 -)

  • Yang, Seung-Ju
    • Archives of design research
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    • v.18 no.3 s.61
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    • pp.95-104
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    • 2005
  • Although the volume and complexity of available information have increased, our ability to process such volume of complex information has not been met with corresponding development. Information designers have been given the responsibility to address such unbalanced progress by developing effective visual systems to deliver and communicate such information to the masses in a manner that is quick and easy to process and understand. This study originated in recognition of these issues. This study seeks to find a solution to these issues in rhetorics in order to proliferate visual communications in recognition of the increasing importance of information and visual communication. Rhetorics, a field of study with a long history of analyzing the delivery of communication, provides numerous possibilities for the re-establishment of importance placed on visual information communication. Included in this study are (i) a thorough analysis of the principals of expression and logic offered by rhetorics, as applicable to information design (ii) a proposal to the solution to the above-mentioned issues encompassing the rhetoric process and methods of expression of information design and (iii) the practical application of these design principals to social activities. In order to provide an example of the practical use of the rhetoric methodology Presented in this study, we applied the rhetoric methodology to the 'Information Design for Public Transportation of Seoul.' and developed a new map and a guidebook. The raw data necessary for the foregoing were obtained through the analysis of the information designs that are currently in use in connection with mass transportation in Seoul and the survey evaluation conducted among Seoul residents. We modulated the infrastructure of Seoul by using 48 TAZs, computed the routes that are most likely to be used, and proposed the predictable information analysis process. The design proposed on this study encompasses color coding and use of combined information, and application of style and sequential information analysis process.

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A Study on character create of Animation (애니메이션 캐릭터 설정 요소 분석)

  • Lim, Woon-Joo
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.659-664
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    • 2012
  • This research has chosen the animation character creation as a part of research for effective communication with audience due to the character taste getting diversity. The way of characters creation in this research suggest as follows. First, animation character action and a way of thinking, which makes regulation factor is a global outlook. It expresses a outer factors include appearance, style, action, facial expressions, tone of voice, hobbies, occupation, status and internal factors shows nature, conception, culture. Second, the given condition of general tendency of animation character, Cultural background, and Key characteristics and experiences is built up by global outlook. Third, the attractive of animation character show up the familiarity, originality, fun, various senses, and flexibility. Fourth, it is harmony of new global outlook and character. The establishment of animation character is that the familiarity which is easy approach to audience with special global outlook, the originality which is different from other works, fun with laugh, at different times in different ways to interact with more flexibility, various sense to be delivered to audience for easy setting is the most desirable.

A Study on the Organizational Support for Smart Work (스마트워크 지원을 위한 조직적 준비에 대한 연구)

  • Oh, Sang-Jo;Lee, Jong-Man;Kim, Yong-Young
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.231-238
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    • 2020
  • In the case of ICT-enabled organizational changes such as Smart Work, appropriate change management is required. To achieve work-life balance, organizational change management should be conducted from both a structural and a cultural perspective. This study looked at organizational factors that affect Smart Work facilitation through a case study with the view of ICT-enabled change management. From November to December 2019, eight Smart Workers of Company A were interviewed and analyzed for organizational support. The results show that structural support such as institutionalization, ICT infrastructure office environment improvement, Smart Work center as well as cultural support such as enhancing autonomy, communicating style of managers, trusting organizational climate are required. The findings suggest balanced organizational support to provide cultural support along with structural support for activating Smart Work operations. In the future, it is necessary to demonstrate the causality between structural/cultural support factors and outcome factors.