• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.363-374
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• 2024

The purpose of this study is to provide basic data to identify the communication effect of food and beverage companies' sports sponsorship activities and to find out the communication effect of food and beverage companies' active sports sponsorship activities. To this end, a survey was conducted on 300 people who participated and watched sports competitions hosted by food and beverage N companies in January, and 267 copies were used for statistical analysis to obtain the following results. First, it was found that sports sponsorship had a positive effect on corporate attitude. Second, among the factors of sports sponsorship, image enhancement, promotion, and promotion were found to have a positive effect on product attitude, but event contribution did not affect product attitude. Third, it was found that corporate attitude had a positive effect on product attitude. Fourth, corporate attitude was found to have a positive effect on purchase intention. Fifth, product attitude was found to have a positive effect on purchase intention.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.37 no.1
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• pp.23-36
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• 2011

The purpose of this study is to make theoretical examinations into the makeup trend shown in digital communication environment and thereby determine potential associations of makeup trend with digital communication environment and characterize said trend, so that it can provide reference materials required for follow-up studies. This study comes to the following findings: First, it is found that there are sociocultural characteristics of digital communication environment, such as interactivity, technology-orientedness, sentiment-orientedness and mixture of time and space. Secondly, it is found that trends developed in makeup fall categorically into interactivity, virtuality, amusement and mobility. Thirdly, it is found that each type of digital communication adopts a mixture and juxtaposition of contemporary styles or categories with traditional ones through eclectic combination based on open-minded and horizontal ideas. Fourthly, it is found that a trend from digital communication environment doesn't coincide perfectly with any makeup trend, but the former trend works interactively and organically with the latter trend on the basis of homogeneity and similarity within a general framework that represents external esthetics of human being. With the creation of digital communication environment, our contemporary society forms as the complex phenomena of digital society in a combination and destruction of different categories beyond any certain international boundary, so that a hybrid tendency appears in contemporary makeup trend as well. Based on these findings, this study has its implications in the sense that it gives a new viewpoint based on design, formative characteristics and expression styles of makeup, and also provides useful reference materials for related industrial sectors.

• Korean Journal of Communication Studies
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• v.17 no.1
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• pp.129-151
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• 2009

Human communication researchers have suggested that good communication between husbands and wives is a key to a healthy marriage. Although interpersonal communication itself cannot "fix" all problems in one's marriage, the importance of good communication in a marital-relationship cannot be overstated. Regardless of its importance, the communication behavior between husbands and wives as a research topic has been paid little attention by human communication scholars in Korea. Because of the "intimacy" Korean couples who have been influenced with the long tradition of Confucius culture tend to overlook the communicative problems in a marital-relationship. Yet, it is "the belief" of the intimacy that creates much of the communicative problems in a marriage. This study is designed to explore the characteristics and transitional process of the communication behavior between Korean husbands and wives among generations. Married couples in their 20's, 30's, 40's, and 50's were surveyed with five levels of interpersonal communication process-open attitudes, problem-solving, expression, listening, and feedback. The study result reveals each generation's characteristics and transitional process of marital communication behavior from younger couples to older couples as their intimacy and "shared" lived-experience get accumulated.

• The Korean Journal of Archival Studies
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• no.79
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• pp.33-82
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• 2024

Interest in ESG management, which spread through the UN PRI in 2006, has recently spread throughout our society. Consumers use a company's activeness in the ESG field as the standard of consumption behavior, and the international community is reorganizing and strengthening various regulatory measures. In the investment market, non-financial performance (ESG information) is used as an important investment indicator along with financial performance (credit rating). Due to these changes in the corporate evaluation paradigm and market pressure, if a company neglects ESG response activities, it is more likely to be excluded from market selection, and accordingly, the importance of ESG management is also increasing. Companies are making various efforts to secure legitimacy in response to these market pressures, but in the process, it is difficult to systematically manage and utilize records/data that are the basis for ESG management. For a basic understanding of ESG management, this paper summarizes the emerging process of ESG and the current ESG-related regulations applied to companies. Through this, it can be seen that ESG management is not carried out with the good will of the company, but is accepted as a management strategy for the survival of the company according to the change in the corporate evaluation paradigm. Through interviews with the company's ESG-related personnel, the company's ESG response process was divided into passive communication and active communication, and the problems identified during the interview were summarized for each communication type. In addition, in the process of passively and actively communicating ESG management information with internal and external stakeholders, the possibility that ESG archives can function as a tool to overcome problems for each communication type was raised, and five types of ESG archives that can play this role were presented.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.208-222
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• 2015

Competition among local governments in a competitive global festival and the festival is going to become the intensify regional strategies as enabled by the improved local image production and has been a symbol of the festival and each municipality is competitive. Is required as a symbol for the symbol can be passed to the consumer in this situation differentiated festive images efficient communication studies on the character. When viewed as a symbolic sign for the character representation of activities for the festival, Can provide a logical framework that is distinct from the idea of a character who relies on intuition and the creative semiotics. In this research paper a semiotic analysis of the character and the character string to enhance communication efficiency concept, Festival effect, we analyzed the correlation of the local culture. Empirical analysis of consumer images, Shared on the basis of empirical results to the consumer means, the paper shows that the influence of each of the other factors is reflected in the character according to the signifier local cultural characteristics and a character region on the concept of a character form culture semiotics interpretation element influences the guidelines of the characters that may be produced.

• Archives of design research
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• v.17 no.4
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• pp.159-168
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• 2004

Theoratical and academic research of korean design study started from 1979, the year of establishment of the Korean Society of Design Science. From that point, social contribution and academic research of design study through the academic exchange has been brought up. I collected 2,065 thesises from the 'Journal of Korean Society of design Science' and 'Journal of Korean Society of Basic Design and Art' to analyze the design study tendency during last 24 years. The purpose of this paper is to show the Design study tendency and the direction of the design study with the empirical analysis. The frequency analysis and descriptive statistics were used for the data analysis, and the $X^2$ has been used to verify the differences between the observed frequency and expected frequency of items. The Original articles of design study has been increased steadily because of the growing importance of the design study in the society. The analysis shows Design Foundation Study, Design Application Study and Design Basic Study are the most frequently studied area in the Korean Design Study. Design Study utilize the research methodology of social science to get the reasonable and objective result. Because of this, the number of empirical research method has been increased in the research methodology in Korean Design Study.

• Journal of the Korean Society for Library and Information Science
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• v.32 no.4
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• pp.159-186
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• 1998

The emergence of digital library has been recognized as the paradigm shift of medium from paper to electronic, or that of the library function from ownership to access. From the point of view that digital information is the core constituent of digital library and is produced by electronic publishing, this paper explores the relationship between electronic publishing and digital library with special attention on recent digital library projects. And investigates the possibility of the transformation of scholarly communication system through digital library function as well as the impact of electronic publishing on the library functions.

• Journal of the Korean Society for information Management
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• v.4 no.1
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• pp.87-101
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• 1987

This paper reports investigation of informal communication among Korean biological scientists. Scientists at the research front communicate informally each other and social organization based upon this communication relation is identified. Seventy-four percent of the scientists are joined together in a large communication network which includes all of the most productive and communicative scientists. Central scientists are the nodal points for dissemination of information as well as important information sources.

• Korean Journal of Child Studies
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• v.29 no.1
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• pp.49-61
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• 2008

This study explored the contents of young children's verbal communications with their teachers in play situations. Participants were 2- to 6-year-old children. Results of observations showed 10 different verbal categories : making demands, asking questions, boasting, complementing the teacher, gaining recognition from the teacher, telling tales, explaining, making suggestions, asking permission, and insisting on one's own way. The five categories most frequently observed in older children were demanding, asking questions, boasting, explaining, and insisting on one's own way. Teachers were advised to prepare to respond more effectively to the variety of young children's verbal communication with their teachers.

• Korean Journal of Child Studies
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• v.29 no.1
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• pp.325-337
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• 2008

The current study examined the difference of the college students' perceived stress and stress coping style according to the communication competence and communication amount & depth. Firstly, the differences of college students' perceived stress was shown according to their communication competence. Communication time (amount) and depth also affect their perceived stress. In detail, higher appropriateness and effectiveness were, the weaker the stress was. Secondly, the differences of college students' stress coping style was shown according to their communication competence, communication amount and depth. In detail, respondents who have high appropriateness showed the active stress coping style more. And respondents who have high effectiveness showed the active stress coping style more. Limitations and suggestions for future study were discussed thereafter.