• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.53-65
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• 2017

These days, one of the most influential media content on children is 'Carrie and toys'. This content have caused the children to imitate play. There were several features in this play. First, children who play 'Carrie' pursue pleasure voluntarily and positively. But it took a thorough preparation to get that pleasure. Second, the motivation for play was ambiguous. It is a play that follows the person who plays. In the scene of enjoying the play, the inner motivation is obvious, but in the play which follows the play person, it showed the expectation of the external factor, the other person's attention. Third, this play has high regularity and low degree of freedom. The children proceeded to play in a typical sequence and dialogue. Parts that can be freely freed are often scaled down and finished in a formalized form. Fourth, 'Carrie play' built a solid play world. The worlds of play have been established and participants have a new name. But there is no diffusibility.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.40-52
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• 2018

Media can be considered as a type of play for kids in this new media era. Researches on media content for kids have mainly focused on educational effect or specific features such as design, but a great deal of kids content is created for fun and enjoyment. This study analyzes fun factors of the most popular kids content on Youtube: Kongsuni and Friends, Carrie and Toys, and Pinkfong. The result shows that seven fun factors can be grouped into three categories; 1) Self-determination and independence are related to the media environment; 2) Sensuous vividness, empathy, and physical dynamic are related to the content; 3) Self-expression and social interaction are related to associated activities. This study extends our perspective on kids content by analyzing fun factors in the comprehensive process of media consumption.