• Title/Summary/Keyword: 친환경 조경전략

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A Study on Sustainable Outdoor Design Strategies and Assessment System through Analysis of SITES Certified Projects (미국 외부공간 친환경 인증(SITES) 사례분석을 통한 친환경 조성기법 및 평가체계 연구)

  • Lee, Hyung-Sook
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.3
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    • pp.56-64
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    • 2016
  • While many assessment systems for buildings and indoor environment have been created with increasing interest in sustainable development, assessments for sustainable landscaping and outdoor environments have received less attention. Recently, the Sustainable Site Initiatives(SITES) was developed in the USA in order to evaluate and certify sustainable landscape design projects. The purposes of this study are to analyze sustainable landscape strategies and to review the certification system through case studies of SITES certified projects. Three certified projects in Texas were selected and literature review, site visits and interview were conducted. The results indicated that various sustainable and practical strategies were applied including soil preservation, use of native plants and recycled materials, and water harvesting. Also, SITES has benefits to encourage an integrated design process, community participation, and environmental education for the public. This suggests that a certification system for landscaping and outdoor environments needs to be developed to ensure sustainable site development, which helps extend the roles of the landscape architecture profession in sustainable design.

A Study of Models for Marketing Strategy in the Eco-friendly Apartment Housing Using Discriminant Analysis (판별분석을 이용한 친환경 아파트의 마케팅 전략에 관한 연구)

  • Kil, Ki-Suck;Lee, Joo-Hyung
    • KIEAE Journal
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    • v.7 no.3
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    • pp.11-20
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    • 2007
  • The purpose of this study is to analyse the effects of the eco-friendly factors on the apartment housing price rise and to suggest the desirable way of marketing strategy for apartment housing. For the analysis, the data of apartment sites in Seoul had been collected from September 2006 to February 2007. The data consisted of 95 apartment sites in Seoul. Data were analyzed with descriptives, crosstabs, and discriminant analysis by SPSS/PC for Window. Following result was obtained. The eco-friendly apartment housing price rate in Seoul was determined by eco-friendly landscape, green space rate, house unit size, installment sale price per pyeong, floor space index, distance from subway station when it was not considered the impact of building age, construction company's brand, and autonomous districts. Findings of this research can provide valuable information for marketing strategy of housing construction company.

Effects of Persuader and Persuasion Message of Bicycle Exploration Journey (자전거 탐방여행의 설득원과 설득메시지의 효과)

  • Park, Joung-Koo
    • Journal of the Korean Institute of Landscape Architecture
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    • v.37 no.5
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    • pp.13-23
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    • 2009
  • This study investigated the effects of thae persuader and the persuasion message in order to reduce carbon dioxide emissions and activate the exploration journey using bicycles, a form of green transportation, in this green society age. Furthermore, the effects that predictive variables related to the implementation of an infrastructure for bicycles have on the intentions toward an exploration journey using bicycles were examined. The questionnaire survey was administered to 257 respondents for 9 days from March 14 to March 22, 2009. Since Gyeongju has a number of cultural relics that people can look at in one day, Gyeongju is ideal for examining a variety of tourist opinions about exploring cultural relics using bicycles. In conclusion, it was found that the 'persuader' and 'persuasion message' enhanced the desire for bicycle exploration journeys from 'will use a bicycle if possible' to 'want to use a bicycle'. In accordance with two-way ANOVA results on the desire for bicycle exploration journeys by persuader and persuasion message, the persuasion approach emphasizing health effects and geared toward bicycle enthusiasts was significantly effective. Furthermore, the most effective approach was the persuasion strategy emphasizing the 'citizens' and 'health', and 'citizens' and 'eco-friendly' among the effects created by connection of persuader and persuasion message.