• Title/Summary/Keyword: 친환경 제품

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The Effects of Corporate Environmental Responsibility Activities on Corporate Image: Focusing on Dimension of Environmental Responsibility (기업의 환경적 책임활동이 기업이미지에 미치는 효과: 환경적 책임활동 차원을 중심으로)

  • Park, Jong-Chul;Mool, Prashant;Hong, Sung-Jun
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.5
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    • pp.91-102
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    • 2014
  • Different from the past studies, in this study we postulates that the consumers' trust play an essential mediating role in the relationship between the two dimensions (eco-friendly manufacturing, eco-friendly campaign) of corporate environmental responsibility activities and the corporate image. Trust is conceptualized into three different forms: expertise-based trust, benevolence-based trust, and honesty-based trust. A model integrating two dimensions of corporate environmental responsibility, three forms of trust, and the corporate image is tested using data of 374 student and general consumers. The results of data analysis show that the eco-friendly manufacturing positively influences on the expert-based trust and the eco-friendly campaign positively influences on the benevolence-based trust. The Effects of Corporate Environmental Responsibility Activities on Corporate Image: Focusing on Dimension of Environmental Responsibility. However, eco-friendly manufacturing, eco-friendly campaign activities have a significant impact not on the honesty-based trust. Finally, our results indicate that the expert-based trust, the benevolence-based trust, and honesty-based trust have a significant influence on the corporate image. Thus, this study demonstrates that trust indeed plays a mediating role between corporate environmental responsibility and the corporate image.

Development of integrated evaluation system for electrical safety of green-car high voltage system (친환경자동차 고전압시스템의 전기안전성 통합 평가장비 개발)

  • Lee, Ki-Yeon;Lim, Young-Bae;Lee, Chang-Jun;Chae, Hyun-Byung
    • Proceedings of the KIPE Conference
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    • 2017.07a
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    • pp.483-484
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    • 2017
  • 본 논문은 친환경자동차의 보급이 활성화됨에 따라 필수적으로 확보되어야할 전기안전성을 평가하기 위한 장비개발에 관한 것으로, 기존 장비의 문제점과 효율성을 개선하기 위하여 국제기준에 적합한 통합형 평가장비를 개발하였다. 본 연구를 통하여 개발된 제품을 공인 시험기관에서 성능을 검증하였으며, 검증결과 친환경자동차의 정격에 적합한 측정 장비의 사양을 갖는 것을 확인하였다.

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