• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.163-174
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• 2016

This study is intended to check the empathy and cultural competence of female college students majoring in aviation and tourism service. The number of study subjects was 274. And the descriptive statistics, t-test, ANOVA, Scheffe test, and pearson correlation coefficient of data was analyzed through SPSS 20.0. According to the results of study, an average mark of empathy was $3.72{\pm}0.35$, and an average mark of cultural competence was $3.48{\pm}0.47$. When the level of difference in empathy and cultural competence was examined according to the general characteristics, the level of empathy showed a significant difference in the purpose of visiting foreign countries and foreign language skills. And the level of cultural competence showed a significant difference in religion, foreign language skills, foreign friend, experience in international exchange, experience in cultural education abroad, a method of cultural education abroad, and a necessity for cultural education abroad. With regard to correlation, there was a positive correlation between empathy and cultural competence(r=.425, p<.001). And in case of sub-attribute, it was shown that the cognitive factor and emotional factor of empathy has a positive correlation with cultural competence. It was verified that an education plan making it possible to improve cultural competence is required by checking a mutual relationship between empathy and cultural competence through these study results.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.686-695
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• 2016

In this thesis, girls' suicidal mentality which appears in some adolescent novels was sought. We can conclude like these: first, in the novel, Elegant Lies written by Ryeo-ryung Kim, the girl named Wha-yun leaves out Cheon-ji not to be left out alone by her companies. Wha-yun has succeeded in giving an ugly impression of Cheon-ji to the peer girls around her by exercising relational aggression. As a result, Cheon-ji sees herself as a meaningless being and after recognizing that she can't change the situation, she shows psychology of escape. Second, in the novel, Goodbye, from Kilimanjaro written by Ok-soo Lee, Sung-min Yoon's girlfriend Soo-hee born and grown in Africa lives with trauma from her mother's death. As her step-mother suppressed her not to keep in touch with the pet animals, Soo-hee got depressed and out of energy. Parental oppression and verbal violence can let the girl activates self-punishment and lead to suicide. Third, in the novel, Thursday, in Cyprus written by Chae-ran Park, girls could use suicide as a negotiation agenda. Adolescents could commit suicide even if their trivial requests are rejected. In these situations above we can read anticipation of compensation, retaliation and self-punishment mentality.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.584-593
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• 2018

The startup, which is a common noun to start a small business, has been recently one of main targets for policymakers due to its important role for job creation and considerable potential for sustainability of an economy. However, technological entrepreneurship decreased by 5.0% p from 2013 to 2016. The revitalization of entrepreneurial investment promoted by the government is mainly supported in fruitable venture companies at grow stage or 2~3 years before IPO through venture capital firms and angel funds. It is far from an investment at start-up. It is therefore necessary to motivate private investment to be active in the private start-up sector. In addition, the start-up investment requires institutional support and government support to meet the expectations of investors about the possibility of payback and profitability of private investment invested in the founding period. As a small entrepreneur at a comparably early stage in the lifecycle of business, investments for the startup are generally made by informal investors such as family, friends and fools, and their decision making processes are relatively non-programmed compared with ones for listed corporales such as venture capital and angel fund agency. This study focuses on analyzing decision making factors in investment, and verifying an impact of such factors, specifically the possibility of investment payback and investment profitability, in a decision-making process for the startup especially at the very early stage.

• Cartoon and Animation Studies
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• s.50
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• pp.215-237
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• 2018

I analyze orange that is consistently used, even though not consciously, in the films whose function and meaning are clear. In detail, there are examples of color in films, psychological phenomena of colors expressed in posters and opening titles, color characteristics of clothes and costumes, and semiotic analysis of color names in film titles. (1) Fact and Truth; civilization and criticism. The film tries to tell the truth than the fact. It represents facts as it is, but it presupposes truth. This is a unique characteristic of media films. The truth of the fact is not important. The film tells the truth believing and wanting to show off. The film, which has inherent characteristics of the gap between fact and truth, represents nature and civilization. It carries nature as it is and criticizes the harm of civilization. Orange is nature and civilization. Realistic films such as Hong Sang Soo and Kim Ki Duk, fall into this category. For example, there are A Taxi Driver(2017) and I Can Speak(2017). (2) Virtual History; fake images and memories. In Hollywood SF genres like The Matrix(1999), orange was dealt with virtual reality. However, in Korean films they are replaced by historical dramas. The representation of history becomes a virtual reality. Films such as The Fortress(2017), Masquerade(2012), and Roaring Currents(2014) deal with virtual history. In these films, orange is a fake image and memory. (3) Light=color; Aura. The color and light of orange is aura. At sunrise and sunset, the orange of the incandescent light is almost similar to that of the artificial light. Orange of tungsten makes the real characters surrealistic and mysterious. For example, there are The City of Madness(2016), The Man from Nowhere(2010), and Coinlocker Girl(2014). (4) Fantasy; communication with other worlds. Orange is a sweet fantasy. In our daily life, we go to a supermarket, share a chat with friends in a coffee shop, and spend time in front of a television. Orange makes our life free and dreams. It is the communication between the former being and the other world. This can be found in the sexual fantasy scenes of all genres. For example, there are Sunny(2011), Welcome To Dongmakgol(2005), and 200 Pounds Beauty(2006).

• Journal of the HCI Society of Korea
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• v.3 no.1
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• pp.33-38
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• 2008

The major users of children's library are children and housewives. Recent increasing frequency of their visit to the library expands the function of it from the place where they borrow and read books further to the cultural space where each family unit can enjoy leisure activities. Though the children's library basically is a quiet place for reading books, peers' establishing friendship and emotional bond with the parents, and such plays as small scale muscular movements take place in addition to reading activities because the major users are infants under six or children in the lower grades in elementary school. Thus, in order to study the features and requirements that are inherent in the various behaviors of the children who use furniture, understanding of the particular factors in the physical environment of the children's library and the user context must precede. In reality, though the fixed form of the desks and chairs in the library was made by a small number of designers, a large number of children are using them in tremendously various ways beyond the ways that the designers had intended, adapting themselves to the environmental context. Therefore, the purpose of this study is to find out the children's using way of seats when they do reading and playing activities based on the way of interaction between children and parents, and, after modeling of the children's behavior data, to understand the demands inherent inside the various behaviors of children who use furniture.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.203-221
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• 2016

This study aims to analyze the impact of servicescape on the perceived values and brand attitude of coffee customers. In order to archive our research objects, current study employed SPSS 22.0 statistal program. The summary is as follows. First, it was revealed that the servicescape of coffee shops has a positive influence on perceived value. Second, the servicescape of coffee shop has a positive influence on brand attitude. And perceived value of the customer has a positive impact on customer brand attitude. Based on the results, this research has concluded some theoretical suggestions as follows. First, in case of brand coffee shop, it was analyzed that the attractions of interior design color, floor and wall interior, and structure has influenced on the differentiated values of customers. Also, the accessability shows that the brand coffee shops with parking facilities along with the convenience provided by the off-site facilities make customers highly recognize the brand values. In addition, the results found that the factor of service condition becomes a determining factor. Thus, current study will contribute to consider the various elements of service scape when new business develop as well as redesign the previous stores.

• Journal of the Korean Society of Food Science and Nutrition
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• v.25 no.6
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• pp.1055-1061
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• 1996

This study was conducted to assess meal management and nutrient intake of 357 elderlies in Ulsan. 114 male and 243 female elderlies over 65 year old were recruited from July 5 to August 13, 1995. Questionnaires for general characteristics of the subjects(such as family size, living cost, pocket money and health condition) and for meal management were used. The levels of depression and anxiety were measured by CED-S and Spielbuger's STAI-S, respectively In addition, nutrient intakes were conducted by convenience methods. Nutrient intake of male and female showed the average daily intake of energy, Protein, vitamin A, vitamin $B_2, $ and vitamin C were lower than Korean recommended dietary allowances(RDA). But other nutrient intake were higher than RDA except that calcium intake of female was lower. Most nutrient intakes were positively correlated with family size, living cost, pocket money and health condition. Depression and anxiety scores were also negatively correlated with most of nutrient intakes. The pattern of meal management could predict nutrient intakes as expected : regularity and pleansantness of eating were positively correlated with nutrient intakes, whereas unbalanced meal and eating lonely were negatively correlated with them.

• Journal of Oral Medicine and Pain
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• v.38 no.3
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• pp.235-246
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• 2013

Age estimations by forensic odontology play a great role in personal identification. The purpose of this study was to analyze the characteristics of age estimation cases in Korea. Surveying clients who requested age estimation at the Department of Oral Medicine, Kyungpook National University Dental Hospital from March 2012 to March 2013. The results were as follows: 1. On gender distribution, females(57.14%) were more than males(42.86%). The elderly with 50's and over 60's were majorities(89.28%) of clients, and no clients were below 40's. Most of clients were equal to and lower than elementary school graduate(69.64%). 2. The most frequent reason for age discrepancy between registered age and alleged age was mistakes by family or relatives(80.36%). The purposes of age estimation were welfare(62.50%), social relationship problem(12.50%), to find right age(10.71%), and occupation(8.93%). 3. In order of route to visit at Department of Oral Medicine, they were via government office(48.21%), acquaintances(21.43%), mass media(14.29%), and clinic(10.71%). Clients had high degree of comprehension on age estimation with forensic odontology (scored 7.03 out of 10). The 2/3 of clients were satisfied with present fee for age estimation. 4. The percentage on the proximity of estimated age to alleged age was 69.81%. 4(11.43%) clients were approved on age correction by court.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2009.09a
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• pp.85-85
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• 2009

차는 세계에서 가장 오랜 역사를 가지고 있는 음료로 건강에 대한 관심증가와 함께 음용량이 꾸준히 증가하는 추세이다. 그러나 국내 차 산업은 중국이나 일본 등에 비해 가격 품질경쟁력, 상품개발 면에서 크게 뒤떨어져 있는 실정이며, 향후 차시장도 전면적인 시장개방의 위협에 직면해 있어 차 산업의 발전을 위해서는 경쟁력 있는 수출전략과 함께 국내산업 유지를 위한 전략도 모색해야 한다. 본 연구는 차 소비자의 구매 선택속성을 분석한 것이다. 수도권에 거주하는 20세 이상 남녀 소비자를 대상으로 총 220부의 질문지를 배부하여 최종적으로 189부를 분석하였다. 전체 조사대상자는 여자가 155명(82.0%)이었으며, 연령은 20대가 29명(15.3%), 30대가 52명(27.5%), 40대가 56명(29.6%), 50대 이상은 52명(27.5%)이었다. 교육수준은 대학교졸/재가 91명(48.2%), 으로 가장 많은 비율을 차지했으며, 직업은 회사원/공무원이 59명(31.2%), 주부가 59명(31.2%)으로 가장 많은 비율을 차지했다. 월평균 소득은 200만원~300만원 미만이 57명(30.2%)으로 가장 많은 비율을 차지했다. 조사대상자의 차 소비 특성으로는 잎차와 티백, 가루차를 포함해 연평균 차 구매량이 '1~3통'이라고 응답한 사람이 73명(38.6%)으로 가장 높게 나타났고, '4~6통'이 39명(20.6%), '1통 미만'이 32명(16.9%), '6~10통'은 24명(12.7%), '10통 이상'은 21명(11.1%)으로 나타났다. 차를 마시는 장소는 '사무실이나 학교'가 100명(52.9%)으로 가장 높게 나타났으며, '집'은 83명(43.9%), '녹차전문점이나 찻집'은 6명(3.2%)으로 나타났다. 차를 마시는 상황은 '혼자 마신다'가 72명(38.1%)으로 가장 높게 나타났다. '친구와 만날 때나 사교모임 시'는 68명(36.0%), '가족과 함께 대화 시'는 31명(16.4%), '사업상대를 만날 때'는 18명(9.5%)으로 나타났다. 차를 음용하는 이유는 '편안한 대화를 하는데 도움이 되기 때문'이 65명(34.4%)으로 가장 높게 나타났고, '건강에 좋은 웰빙 음료이기 때문'은 53명(28.0%), '기호음료로서 맛과 향이 좋기 때문'은 42명(22.2%), '정신을 맑게 해주기 때문'은 21명(11.1%), '갈증해소에 좋기 때문'은 8명(4.2%)으로 나타났다. 차 구입 시 정보를 얻는 곳은 '주위사람들'이 77명(40.7%)으로 가장 높았고, '신문이나 잡지, TV 등'은 66명(34.9%), '판매원이나 시음을 통해서'는 33명(17.5%), '인터넷'이 13명(6.9%)으로 나타났다. 차소비자들이 가장 중요하게 여기는 속성은 맛(4.31)이 가장 높게 나타났으며, 그 다음이 향(4.12), 브랜드(3.84), 가격(3.76), 생산지역(3.75), 발효정도(3.72), 색(3.68), 채엽시기(3.69), 포장(3.66), 제조방법(3.56) 순으로 나타났다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.6 no.3
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• pp.1-18
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• 2011

Publication Industry of scientific technology is showing tendency of decreasing in sales, which clearly draws down curve since 2000. The printing culture is declining whether it is because of trend avoiding pure science or technological science and engineering, advancement of mass media or increasing frequency of using internet. Nevertheless, researcher considered car industry in publication industry as a life-long purpose for study. For this reason, the researcher tried to find the variables of the marketing which give impact on the customers such as student group and consumer who buys cars, when buying professional books. The found variables are expected to have a huge impact on the publication industry of professional books. As a result of research, in the area of the vision and motive, most said that they have "chosen a major in car because they liked car in usual base." In the stage of recognizing the problem, they buy the books when it is inevitably necessary. In the stage of searching for the information, they get information from advertisements, friends, professors, internet or sales clerk in book stores. In the stage of evaluation, they look for the title and the publication date of the books. In addition, in the stage of deciding purchase, "buy immediately" was the most frequent answer while impulsive purchase is the least frequent answer. In the stage of evaluating after purchase, many of them mostly are satisfied with their purchase.