• Journal of Korean Society of Archives and Records Management
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• v.19 no.3
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• pp.49-70
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• 2019

Festival records are valuable social records, not only historically but also culturally. Even though festival records are worthy of preservation, many of them are not managed appropriately. In particular, photographs taken by the public are dispersed in various SNS services such as Facebook, Instagram, and Twitter. This study collected festival photographs, taken by the public, from these SNS services and built a participatory archive for Daegu. As such, this study identified and suggested a metadata set through the process of archiving festival photographs. In addition, this study proposed a model of the participatory archive for festival photographs. This model illustrated the institute's collection of festival photographs in the SNS services and the creation of the participatory archive.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.438-447
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• 2009

Korean local festival had grown rapidly quantitatively and qualitatively for past 10 year. And also problems of domestic local festival had been indicated much by specialists and researchers who plan festival. But most precedent researches are stopping in problem presentation that is based in one point of time. In the meantime, most the very best culture tourism festivals are meeting fixing step through trial and error in historic process more than 10 years. It is important to solve fundamental problem that understand process so much. This research analyzed festival contents change aspect on fixing process as local representative festival by time-series analys, Yeongsangang culture festival to example. By the result, the biggest problem is that unclearness of festival subject by wide festival theme establishment is connected by losing festival's identity.

• Journal of the Korean Geographical Society
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• v.43 no.6
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• pp.951-960
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• 2008

This paper examines how Tsushima has used the Arirang festival as a place marketing apparently targeting at Korean tourists, which has been historically achieved at the Arirang festival though public-private activities. Tsushima has tried to advertise Tsushima city to Korean tourists, with methods including the 'Chosen Agency Parade' and the title of the Arirang festival, but due to the Dokdo problem, the people of Tsushima objected to holding the Arirang festival. Therefore, Tsushima city had a meeting to solve it, and it was agreed that they need not stop the festival nor change of the title of the Arirang festival for the regional development, but instead they decided that the title of Arirang festival is to be used as a subtitle from 2007. By deciding this, The residents of Tsushima are sometimes against the opinion of Tsushima government, but they have eagerly participated in everything from the operation of the festival to the performances themselves. In this sense, it is thought that the Arirang festival is utilized as a local identity and also a place marketing, and the process for the regional development strategy is organized by public-private actors together.

• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.116-124
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• 2008

The foods served in festivals only affect attractiveness on visitors in itself. Because residents, tourists and vendor flow into the site in opening periods. In this case, there are always the possibility to happen to accident in site unprecedently. Therefore, The purpose of the study is to examine how visitors perceive the foods vendors served in festivals and how the factors influence among the casual relationship to applying the planned behavior theory. The Results is following up. Behavior Intention is affected the variables of belief, subjective norm and perceived behavior control. Final varialbe Food buying is affected the variable of behavior intention positive, but perceived behavior contro is not significant(p<0.05). Festivals make for the depar from the life, the attractiveness of the food happen to buy it stronger than the control ability of visitors. The health control for the food is needed systemically on the focus of the risk management

• Journal of the Korean association of regional geographers
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• v.12 no.1
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• pp.31-43
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• 2006

The aim of this paper is to explore localization processes of the Chuncheon mime festival (hereafter, CMF). Its history and processes can be periodized as three stages: the formative stage ($1989{\sim}1993$), the developing stage ($1994{\sim}1997$) and the settling-down & diffusing stage ($1998{\sim}2004$). Throughout this successful processes, CMF has contributed to settle down the structure of a virtuous circle in the regional (re)vitalization on the economic and socio-cultural dimension since the mid 1990s. This results from (1) a successful mix among vision providers, practioners, central and local governments, and citizen, (2) a interplay of the ability of spatial production by the mime culture and the capacity of cultural production by spatial occupiers.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.128-138
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• 2014

Local festivals quite often give their visitors and local residents a good opportunity to experience the regional culture thoroughly. Also, the festivals empower the cultural pride and communal sociality, and create new jobs improving local economy. In Korea, more than 700 local festivals are held every year. Each festival is organized and operated upon all different purpose and mission. It is unfortunate, however, that many festivals fail to balance between making profits and accomplishing their purpose. Festival's marketing plan and content management should be cohesive, but at the same time, they also should be different depending on the festival's purpose and program. Especially in case of performance natured festivals, the role and function of festival directing should be more weighed on content management. Namhaean Byeolsingut is one of performance natured festivals, in which its archetype or primitive form is well maintained. This study observes the primitive form of NB from the director's viewpoint, and then provides a solid foundation on how those main characteristics of NB could be applied to invigorating local festival directing. The directing suggestions here are motivated by NB's ritual, performative, and play form.

• Cartoon and Animation Studies
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• s.42
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• pp.263-291
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• 2016

Recently, by growing of Korean comics/animation markets and number of consumers, the more people have been reproducing culture contents into derived contents. However, user experience of active users who enjoy these cultures have not been accepted well like other local culture festivals in South Korea, though there are high potentials of vitalization comics/animation festivals using the active users. In this study, the experiences of participants of BICOF (Bucheon International Comics Festival) from 2013 to 2014 researched using the method of ethnography, especially using (group) interviews and participant observations. The result from the research indicates that cosplayers have limited range of participation inside of festival. And they have negative experiences during their participation into festivals. Therefore, this study suggests necessity of methodology of continuous reflecting of the user experiences of active users into festival, for the solution of the successful festival, who was objectified in the festival.

• Journal of the Korean association of regional geographers
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• v.18 no.3
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• pp.326-335
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• 2012

The purpose of this study id to identify service quality of national stone culture festival, to find relationship service quality to festival satisfaction and after behavioral intention of festival participants. To achieve the purpose of this study, 13 elements of service quality was chosen through previous literature study. And 3 factors were extracted by 1st factor analysis, these are hardware, software, and humanware factor. And second factor analysis was performed to identify validity and reliability these factors. And 5th hypothesis was established and adopted in three hypothesis. That is Hardware service quality factor have a influence to festival satisfaction of participants, festival satisfaction of participants have a influence to revisitation and recommendation intention. This paper indicates that results of this study is useful to regional festival planning to settle down as a sustainable events, necessary to retain service quality and satisfaction as a precedent condition.

• Korean Business Review
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• v.22 no.1
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• pp.139-156
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• 2009

This article investigates the relationships between motivation and revisit intention of visitors to Gangneung Danoje Festival as cultural festival with social demand. Out of 550 questionnaires distributed, a total of 514 usable questionnaires were collected. The hypothesized causal model was tested by logit model, which included satisfaction model to each program as well as overall satisfaction model to cultural festival. Model 1 is constructed with satisfaction and revisit intention to each program, and Model 2 with overall satisfaction and revisit intention to cultural festival. In this models causal variables were inputted including satisfaction to festival programs, frequency of visitation, days of stay, time required to destination. In Model 1 positive sign were shown by causal variables as satisfaction to each program, frequency of visitation, days of stay but negative signs was shown by time required to festival place. In Model 2 sign directions of causal variables were same in Model 1. In comparison, Model 2 is more significant than Model 1 on the basis of statistical theory as significance level and coefficient of determination. Consequently, cultural festival managers should test the satisfaction level of visitors to each program of cultural festival and make efforts to establish advanced program in order to attract more visitors.

• The Journal of the Korea Contents Association
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• v.5 no.5
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• pp.191-201
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• 2005

Traditional music not only reveals Korean culture to foreigners but also it enhances the pride of national identity for Koreans themselves. Objectives of this study are how can we encourage and appreciate traditional music to ordinary visitors (non-musicians). Music festivals could be a means to educate and captivate them towards the appreciation of Korean traditional music. For this purpose, this study checked the satisfaction level between local residents and domestic visitors(including foreigners) concerning music festival programs, and also proposed a practical implications to traditional music organizers. According to the result, local visitors' satisfaction level were higher than other domestic visitors. Visitors showed higher interest in the music instruments like a 'Gayageum' they are able to relate to, rather than with other traditional unfamiliar musical instruments. It is thus crucial to encourage students and ordinary citizens to interact with traditional music instruments so as to enhance the satisfaction levels of domestic visitors. Some practical implications for traditional music organizers are that it is recommendable to have more guides who have thorough knowledge of traditional Korean music and who is able to interpret festival programs in foreign languages for foreign visitors.