• Cement
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• s.193
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• pp.24-27
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• 2012

시대가 디지털화 되어감에 따라서 아날로그에 대한 고객들의 향수는 더욱 증가하고 있다. 아날로그 제품은 차별적인 가치를 추구하는 고객들을 대상으로 프리미엄화에 성공하고 있다. 고객 가치 발굴 프로세스 안에서 최근 디지털의 트렌드 뿐 아니라 아날로그 시절의 감성을 결합해 본다면 고객들에게 더 의미 있는 가치를 발굴할 수 있을 것이다.

• 물만먹고자라요
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• no.17
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• pp.70-73
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• 2005

'블루오션' 전략의 핵심은 '가치혁신'에 있다. 가치혁신은 기업이 고객을 위한 효용과 가격, 비용편익을 혁신과 일치시킬 때 발생하며 이를 달성한 기업들은 차별화와 비용절감을 동시에 추구한다.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.89-98
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• 2018

The emergence of the mobile commerce market as a new megatrend, mobile shopping is becoming an important distribution channel in the domestic online shopping market. The purpose of this study is to classify shopping values perceived by mobile social commerce users into a utilitarian value and a hedonic value explained and to empirically examine the effects of social commerce characteristics on the purchase intention and shopping values in mobile social commerce. conclusion, this implies that site providers and sellers need to try to supply cheaper and more economical products than those offline and provide the most effective and optimum information and service so sellers and consumers can exchange messages with each other and create meanings.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.744-752
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• 2006

사이버 공간이 현실 생활의 일부분으로 통합되어가고 사이버 공간에서의 대인간 의사소통이 보편적인 현상으로 나타남에 따라 사이버 공간에서의 의사소통과 경험 그리고 그것의 영향력에 대한 논의는 그 동안 많이 있어왔다. 그러나 기존의 연구들은 사용자의 행동 특성에 따라 사이버 공간에서의 활동과 영향력, 그리고 그 의미가 달라진다는 점을 간과하였다. 따라서 본 연구에서는 동일한 커뮤니케이션 공간인 싸이월드도 그것에 부여하는 가치와 의미는 사람마다 다르고 따라서 행동도 다를 것이라는 가정하에, 싸이월드에서 나타나는 다양한 이용행동과 활동들을 유형으로 분류하고 그 유형에 따라 싸이월드에서의 의사소통 패턴과 경험, 활동에서의 차이를 살펴보고자 했다. 사전 연구로 진행되었던 사용자 인터뷰를 통해 정리된 행동문항을 전체 설문을 통해 분석한 결과 싸이월드에서 보이는 개인의 행동적 특성을 의미하는 5 개 요인(적극성.몰입, 낯선 사람과의 연결과 정보 추구, 사생활 보호, 단순한 연락 수단, 폐쇄성)이 확인되었고, 이렇게 추출된 행동 요인을 토대로 싸이월드에서 나타나는 3 개의 행동 유형(적극적 활용형, 폐쇄적. 다이어리 추구형, 새로운 관계.정보 추구형)이 구분되었다. 행동 요인의 차이로 표현되는 3 개의 행동 유형에 따른 싸이월드에서의 의사소통 패턴과 싸이월드에서의 활동 그리고 싸이월드 경험에 대한 평가를 분석한 결과 행동 유형간에 유의미한 차이가 있는 것으로 나타났다. 본 연구는 동일한 싸이월드라는 공간이 사용자가 추구하는 가치와 목적에 따라 각기 다른 공간으로 기능하고 있음을 보여주었다는 데에 의의가 있으며, 가치의 차이로 나타나는 행동 유형에 따라 싸이월드에서 소통하는 대상과 방식이 달라지고 경험의 의미 또한 달라질 수 있음을 시사하고 있다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.639-650
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• 2017

This study examined the role of trait anxiety in the relationships among academic contingencies of self-worth, self-esteem, academic help-seeking, and academic concealment. The participants were 254 male and female undergraduate students, and the analyses were conducted using PASW 18.0. The results were as follows. Anxiety was confirmed to be a mediating variable between the academic contingencies of self-worth, self-esteem, and academic concealment. That is, the academic contingencies of self-worth and self-esteem had an effect on academic concealment through anxiety. On the other hand, the academic contingencies of self-worth had a positive effect on anxiety. On the other hand, self-esteem had a negative effect on anxiety. The need to develop education and counseling approaches as a special intervention is discussed. The approaches are meant to reduce the academic self-worth and anxiety. In addition, it is important to promote self-esteem in education and counseling. The limitations and implication for further study are suggested.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.1006-1016
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• 2013

This study seeks to identify the Entertainment tourist's pursuit values using means-ends chain theory. Data collection for this study is from July to October, 2012 in Jeju island. The procedure, Soft Laddering involves a series of one-on-one deep interviews with tourists who enjoyed performance arts. To carry out this study, first of all, contents analysis was employed to interview results. Second, Implication Matrix was made by contents analysis which showed direct and indirect relations. Finally, HVM was mapped for value systems. The results showed that Entertainment tourist's pursuit values were classified resulting in three values: Aesthetics, Communication with others, Pleasure. Especially in entertainment tourism, the major attributes was fun; the consequences was sensorial pleasure; the ultimate pursuit values was pleasure. These results support that entertainment tourists is homo ludens and entertainment tourism's marketer should concentrate on story-watching than story-telling.

• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.167-176
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• 2018

Recently, with coming of various channels, the public are communicating with unspecified massive consumers through personal broadcasting. It is becoming more popular as a positive response. The purpose of this study is to investigate the effect of characteristics of personal broadcasting contents on perceived value, perceived value on continuous use intention and the interaction effect of novelty seeking. As a result of verifying the effects of information quality, information trust, and entertainment on the perceived value, the characteristics of personal media contents all showed a significant positive effect and perceived value has a positive effect on continuous use intention. But The interaction effect of novelty seeking and perceived value is not significant. Therefore, content creators should make efforts to create content as much as to the trust of content as entertainment elements in content and composition. In the future, it will be meaningful to proceed with the research on the direct effects of the novelty trend and the various factors affecting viewers' characteristics using personal media contents.

• The Research Journal of the Costume Culture
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• v.15 no.5
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• pp.810-824
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• 2007

The purpose of this study was to examine the women consumers' pursued clothing images and consumption values according to the value system. The data was obtained from questionnaires filled out by 305 women living in Seoul and Gyung-gi. For data analysis, factor analysis, cronbach's alpha, ANOVA and cluster analysis were used. The results of this study were as follows: First, value, pursued clothing images and clothing consumption values were consisted of various factors. Second, women's values influenced on the pursued clothing images and clothing consumption values. Third, according to value factors, women classified into four groups, And they showed different pursued clothing images and consumption values. Also they were differentiated with shopping frequency and age. Therefore, value system was the important factor which can suggest the women's pursued clothing images and consumption values and marketer should know the value system of targeting consumers.

• Product Safety
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• s.45
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• pp.26-29
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• 1996

가전생활의 질을 향상시켜주는 기본조건은 '고(高)부가가치화, 소프트화, 패키지(복합)화'의 세가지를 들 수 있다. 고부가가치와는 미래사회의 변화를 예견하여 기술개발에 전략적인 목표를 설정하는 '기술중시의 경영'이 우선해야 해결할 수 있는 과제이다.

• TTA Journal
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• s.109
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• pp.4-5
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• 2007