• Title/Summary/Keyword: 총만족

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Understanding Over The Top(OTT) and Continuance Intention to Use OTT: Impacts of OTT Characteristics and Price Fairness (Over The Top(OTT)의 지속이용의도에 대한 이해: OTT 특성과 가격공정성의 영향)

  • Park, Hyunsun;Kim, Sanghyun;Sohn, Changyong
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.203-225
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    • 2022
  • Competition in the OTT (Over the Top) service market is getting fiercer since global OTT services enter the domestic market and existing platforms are actively reorganized. As powerful competitors with ultra-luxurious content continue to enter the marke with diversity required by users, various efforts are required for OTT service platforms to prevent subscriber churn in order to generate continuous revenue. Thus, this study tried to examine the effect of OTT service characteristics on continuous use intention through an empirical analysis based on Expectation-Confirmation Model(ECM). A total of 386 responses were collected from individuals who have experience or are currently using OTT service and analyzed using AMOS 24. Results show that content curation, content richness, and audience activity had a significant effect on expectation confirmation. Also, expectation confirmation had a significant effect on perceived usefulness and user satisfaction while perceived usefulness had a significant effect on user satisfaction, significantly influencing continuous intention to use OTT. Finally, price fairness was found to strengthen all proposed relationships. The findings are expected to provide useful information for service and content development for subscriber retention, which has the most direct impact on revenue generation of OTT service providers.

The Effect of Support Quality of Chatbot Services on User Satisfaction, Loyalty and Continued Use Intention: Focusing on the Moderating Effect of Social Presence (챗봇서비스의 지원품질이 사용자 만족, 충성도 및 지속사용의도에 미치는 영향에 관한 연구 : 사회적 실재감의 조절효과를 중심으로)

  • Kim Jung Tae;Choi Do Young
    • Journal of Service Research and Studies
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    • v.12 no.4
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    • pp.106-124
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    • 2022
  • This study examined whether the social support (emotional support, information support) provided by customers through chatbot service affects the satisfaction of chatbot service felt by customers and whether the satisfaction of chatbot service affects loyalty and intention to continue using chatbot service. In order to confirm the moderating effect of social presence of chatbot service, a total of 300 effective data were obtained by conducting an online survey divided into a group that recognizes social presence highly and a group that recognizes low. As a result of the analysis, the path from emotional support to satisfaction of chatbot service was supported in the group that recognized social presence highly, and the path from emotional support to satisfaction of chatbot service was not supported in the group that recognized social presence low, and the difference was confirmed in the hypothesis path coefficient. This is interpreted as the social presence affecting human emotional response.This study can provide implications for the function of social presence of chatbot service in that it applied information support and emotional support, which are two factors of social support, to chatbot service, and demonstrated the relationship between satisfaction, loyalty, and continuous use according to the degree of social presence of chatbot users.

An Analysis of Relationships among Quality, Satisfaction and Utilization Perceived by Family Caregivers in Standard LTC Utilization Plan (가족수발자가 인지하는 표준장기요양이용계획서의 질과 만족도, 활용도 간의 관계분석)

  • Lee, Jung-Suk;Han, Eun-Jeong;Kwon, Jinhee
    • 한국노년학
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    • v.31 no.4
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    • pp.871-884
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    • 2011
  • Standard Long-term care(LTC) Utilization Plan is a kind of care plan, which aims to help beneficiaries and their family choose services to meet their care needs. The objective of this study is to determine the relationships among family caregivers' perceived quality, overall satisfaction and utilization in Standard LTC Utilization Plan. Data were gathered from family caregivers with beneficiaries who have used community service in long-term care insurance system. A national cross-sectional descriptive survey was conducted in December 2008, using proportionate quota sampling. Finally, 351 family caregivers completed questionnaires which included demographic characteristics, perceived quality(9 items), overall satisfaction(1 item) and utilization(2 items). Path analysis was conducted to find a causal relationship. This study shows firstly, the quality of Standard LTC Utilization Plan was categorized into three dimensions, that is, assessment of care needs, recommended care plan, and management of monthly benefits. Secondly, reliability and validity of quality items were satisfied. Finally, in the effect of perceived quality and satisfaction for utilization, assessment of care needs(indirect effect, path coefficients=0.077) and overall satisfaction(total effect, path coefficients=0.324) were statistically significant. The findings of this study would be helpful in developing the strategies, which is needed to improve the role of Standard LTC Utilization Plan.

Types of Solidarity between Parents and Children and Life Satisfaction of Old Adults: Focusing on comparison between urban and rural area (노년기 부모자녀 결속 유형과 삶의 만족에 관한 연구: 도시 농촌 간 지역 비교를 중심으로)

  • Kim, Myoung-il;Kim, Soon Eun
    • 한국노년학
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    • v.39 no.1
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    • pp.145-167
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    • 2019
  • The purpose of this study is to examine the solidarity types between parents-children and to verify whether the types of solidarity relationships are directly related to life satisfaction of older adults. To achieve this, 2,072 Korean elderlies from proportional stratified sample were participated, and the data was divided into urban and rural area where respondents live in. The Latent Profile Analysis(LPA), multiple regression analysis were mainly used for data analysis. The results of the study were as follows: The major findings are following. Patterns of parental bond among urban and rural elderly were classified into three(urban) and two(rural) patterns. For the effect of each parental bonding pattern on life satisfaction, positive effect of parental bond was found only in urban dwellers. In other words, for older people in rural areas, parental bond did not significantly affected on life satisfaction. However, elderly in rural area showed non-familial factor based relationship, such as social capital(community trust, social cohesion, and social support), was influenced their life satisfaction rather than relationship with children. Finding from the study highlight political and practical implications for improving life satisfaction for the elderly.

The Effect of Digitalization of Container Liners on Customer Satisfaction and Intention to use (컨테이너 정기선사의 디지털라이제이션이 고객만족과 활용의도에 미치는 영향)

  • Sang-Yun Lee;Hee-Chan Ryu;Keun-Sik Park
    • Korea Trade Review
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    • v.48 no.2
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    • pp.45-69
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    • 2023
  • The advent of the 4th industrial technology brought about various changes and innovations in the overall industry, but the digitalization of the logistics industry, which involved complicated paperwork processes and various stakeholders, was somewhat behind compared to other industries. However, changes and innovations related to digitalization in the logistics industry began to accelerate due to the impact of COVID-19. This study is to check the digitalization status of container liners accelerated by these changes, analyze the impact of such changes on customer satisfaction and behavioral intention. In this study, a questionnaire survey was conducted for 30 days targeting workers in the logistics industry who had experience using digitalization products of container shipping companies, and a total of 144 questionnaire responses were used to verify hypotheses. To summarize the results of this study, first, it was confirmed that perceived ease of use has a positive (+) effect on perceived usefulness. Second, perceived ease of use was found to have a positive (+) effect on customer satisfaction. Third, it was found that perceived usefulness had a positive (+) effect on customer satisfaction. Fourth, perceived usefulness has a positive (+) effect on behavioral intention. Fifth, it was found that customer satisfaction had a positive (+) effect on behavioral intention. Summarizing the results of the study, it can be summarized that the digitization of regular shipping companies is convenient to use and has a positive effect on customer satisfaction and behavioral intention if it is useful.

Determination of the Layer Thickness for Long-Life Asphalt Pavement (장수명 아스팔트포장 단면설계에 관한 연구)

  • Park, Hee-Mun;Kim, Je-Won;Hwang, Sung-Do;Lee, Hyun-Jong
    • International Journal of Highway Engineering
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    • v.7 no.2 s.24
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    • pp.23-31
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    • 2005
  • This study is a part of research for developing the technologies of long life pavements having more than 40-year design life. The objective of this study is to develop the simplified design procedure for determining the layer thickness and modulus of the long life pavement. A synthetic database was established using the finite element program of a pavement structure with various combinations of layer thickness and modulus. The synthetic database includes the structural and material information, surface deflection, and critical pavement responses. Using the developed synthetic database, this paper suggests the minimum layer thickness and modulus for long life pavements bared on the limited strain level concept. Results demonstrate that the pavement greater than 410mm of total AC layer thickness is considered as the long life pavements regardless of the material characteristics and thickness in each layer. To become a long life pavement, a total thickness of AC layer should be greater than 250mm. The design procedure for determining the layer thickness and modulus of the pavements with AC layer thickness ranging from 250 to 410mm is also presented in this paper.

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Follow-up study on educational effect of human body exploration camp for elementary students : The correlation between satisfaction, academic understanding and attitude for health (인체탐험캠프에 참가한 초등학생들의 만족도, 지식이해도, 태도 간의 상관관계 분석)

  • Kim, Kwang-Hwan;Kim, Jee-Hee;Park, Jeong-Hyun
    • Proceedings of the KAIS Fall Conference
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    • 2010.11b
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    • pp.904-906
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    • 2010
  • 인체탐험캠프의 목적은 청소년들에게 인체와 의학에 대한 올바른 지식을 전달하고 이와 더불어 건강에 대한 올바른 가치관을 정립하는 데 있다. 본 연구에서는 2009년에 개최된 제11회 인체탐험캠프에 참가한 초등학생을 대상으로 사전, 사후, 추후 설문조사를 통하여 만족도, 지식이해도 및 태도 간의 상관관계와 교육효과의 지속 여부를 조사하였다. 설문문항은 참가자의 일반적 특성, 지식이해도 및 태도로 구분하여 개발하였으며, 총 60문항이다. 설문조사는 캠프가 시작하기 직전 및 직후, 그리고 추후(3개월 후)로 나누어 총 3회 실시하였다. 조사 대상은 참가자 중 초등학생 61명이다. 본 연구의 수집된 자료는 SPSS(Statistical Package for the Social Science) WIN 13.0 프로그램을 이용하여 분석하였다. 초등학생의 지식이해도는 사전 11.34${\pm}$2.79, 사후 17.25${\pm}$2.31, 추후 14.23${\pm}$3.65로 사전과 사후, 사전과 추후를 비교한 결과 유의하게 증가한 것을 알 수 있었다(p<0.001). 태도 변화는 사전 3.87${\pm}$0.51, 사후 4.03${\pm}$0.49, 추후 3.96${\pm}$0.47로 사전과 사후(p<0.001), 사전과 추후(p<0.05)에서 유의하게 증가한 것을 알 수 있었다. 캠프에 대한 만족도는 태도 변화와 밀접한 관련이 있는 것으로 나타났다(r=.737, p<.001). 그러나 지식이해도와 태도변화 사이에는 통계적인 상관관계를 보이지 않았다. 결론적으로 인체탐험캠프는 의학 분야의 실험실습 중심의 체험학습 프로그램을 제공하여 초등학생들의 인체와 건강에 대한 지식이해도를 향상시켰으며, 긍정적인 태도변화를 유도하였다. 이는 인체탐험캠프가 학생들의 지식향상 뿐만 아니라 건강에 대한 올바른 가치관 확립에도 이바지 할 수 있는 유익한 프로그램이며, 점차 참여대학 및 관련기관시행기관이 확대될 것으로 기대된다.

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Design of 4:1 I$\mathbb{R}$ zoom afocal telescope (원적외선 대역 4 : 1 줌 망원경 광학계 설계)

  • 김현숙;김창우;홍석민
    • Korean Journal of Optics and Photonics
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    • v.9 no.3
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    • pp.134-141
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    • 1998
  • A high performance afocal zoom telescope has been designed to operate in the 7.6${\mu}{\textrm}{m}$ to 10.3${\mu}{\textrm}{m}$ waveband for thermal imaging system. This IR zoom telescope is characterized by using of two movable optical element groups, variator and compensator, with mechanically compensated method and the positioning of these groups is controlled by means of a computerized program. The optical performance over the entire 4:1 zoom range and $\pm$2.31~$\pm$9.36 degrees field of view is near diffraction limit while maintaining a constant F-number. The all refracting surfaces of this system except only one aspheric surface are spherical curvature and the material for the optical elements is selected Ge and ZnSe which is used for correction of chromatic aberration.

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The Relationships between Parental Perfectionism, Academic Stress, and Life Satisfaction (고등학생이 지각한 부모의 완벽주의 성향과 학업스트레스 및 삶의 만족도의 관계)

  • Jo, So Hee
    • Korean Educational Research Journal
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    • v.40 no.1
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    • pp.43-57
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    • 2019
  • The purpose of this study is to analyze the relationship between parental perfectionism, academic stress, and life satisfaction among high school students. For this purpose, 290 high school students from the P region were surveyed. We performed a t-test to see if there were significant differences in students' life satisfaction and perceived academic stress between the low parental perfectionism group and the high parental perfectionism group. The results of the study are as follows. First, the low parental perfectionism group reported a significantly higher level of life satisfaction than high parental perfectionism group. Second, the relationship between perceived parental perfectionism and students' academic stress was significant, which shows that the high parental perfectionism group perceived a higher level of academic stress than the low parental perfectionism group. The results indicate that parents' perfectionistic tendencies can lead to higher levels of academic stress of their children, which also can reduce their life satisfaction.

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창업가가 인식한 창업지원사업의 중요도: 만족도 분석

  • Lee, Yeong-Ju;Yang, Yeong-Seok;Kim, Myeong-Suk
    • 한국벤처창업학회:학술대회논문집
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    • 2017.11a
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    • pp.113-116
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    • 2017
  • 본 연구는 창업지원사업의 효과성을 높이기 위해 창업지원사업의 분야 및 창업지원사업의 기대충족도와 경영성과와의 인과관계를 규명하고 창업기업의 경영성과에 영향을 미치는 요인이 무엇인지를 검증하는 것에 목적이 있다. 이에 따라 우리나라 창업지원사업의 분야별 인지도, 중요도, 만족도를 살펴보고, 이러한 인식도의 차이인 기대충족도를 비교분석하여 이에 근거한 문제점을 파악함으로서 현 시대에 맞는 발전방향을 도출하여 우리나라 창업지원사업의 발전방안들을 제시하며, 합리적이고 효과적인 정책방향을 탐색하고자한다. 조사대상은 충청남도와 충청북도의 창업보육센터에 위치하며, 중소기업창업지원법에 의해 사업을 개시하고 7년이 지나지 않은 개인사업자 및 법인 사업자로 한정하였다. 자료수집 방법은 창업보육 매니저에게 요청하여 10개의 창업보육센터를 대상으로 총 150개의 입주기업에 이메일 설문지가 발송되었고, 자기보고식 작성방법에 따라 설문회수된 123개의 설문지 중 불성실 하게 응답한 설문지 1부를 제외한 총 122개를 최종 설문지로 사용하였다. 연구를 위한 자료의 수집은 2017년 10월 10일부터 2017년 10월 25일까지 2주간 실시하였다. 본 연구를 수행하기 위해 수집된 자료는 IBM SPSS Statistics 22.0을 활용하여 분석하였다. 창업지원사업 분야별로 창업자들이 상대적으로 중요하게 생각하는 정도와 실제 만족하는 정도의 평균값과 그 차이에 대한 검정을 한 결과는 다음과 같다. 창업지원사업 중 가장 중요하게 인지하고 있는 분야는 자금지원(4.44점), 시설 공간(4.25점), 컨설팅(3.80점), 창업교육(3.76점) 순으로 나타났고, 자금지원과 시설 공간은 4점 이상의 높은 점수를 보였다. 창업지원사업의 만족도는 창업교육(3.39점), 시설 공간(3.48점), 자금지원(3.36점), 컨설팅(3.33점)순으로 나타났다. 창업지원사업의 창업교육, 시설 공간, 컨설팅, 자금지원 각각 분야의 중요도와 만족도의 차이에 대한 통계적 유의성을 검정한 결과 모든 분야에서 유의미한 차이가 있는 것으로 나타났다.

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