• Archives of design research
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• v.18 no.4 s.62
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• pp.65-72
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• 2005

The expected demands for the new styling design can be studied by examining the recent deliveries and the new buildings on order. These ships are setting the trend for the operation of passenger ships. There has been a rapid increase in size and produce of ship some remarkable exterior design image. These ships follow very similar design concept, even if their operator compete with each other in the same market. But also new innovative design solution have been introduced to catch the interest of the passengers. The propose of this study is to investigate the exterior styling design in passenger ships, which result form examining the exterior elements such as funnels, pods, hulls, trademark, colours, flowing curvilinear lines and from. Each different passenger ship lines require different design style for different markets, while ships of different sizes and categories obviously require different solution. When a new class is created later, key design element will be retained, with some items being changed and new ideas introduced.