• Title/Summary/Keyword: 체험관광객

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A Study on the Participants' Motivation of Fishing Village Tourism: Focused on the Jang-Ho village (어촌체험마을을 방문동기에 관한 연구 : 삼척 장호마을을 중심으로)

  • Kim, Eun-Jung;Son, Jae-Young;Chang, Gak-Hyun
    • Korean Business Review
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    • v.22 no.1
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    • pp.157-176
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    • 2009
  • This research is designed to comprehend the 'participation' motivation of fishing village, and analyze the effect of such participation' motivation of the overall satisfaction on fishing village, in aspect of 'demand'. And, this thesis is intended to present the detailed factors of such participation motivation, and raise and address the pertained problems, in an effort to strengthen the effective marketing activities in fishing village and rejuvenate the fishing village tourism. The signifiant difference has made, with regard to demographical traits, and available traits and participation motivation of fishing village tourism. Concerning significant relations and effects of participation motivation and satisfaction, the five factors, such as "somatic and self-realization", "recreation", and "educational or cultural" reveals to have had effects on the satisfaction of fishing village tourism, in turn. But, "status or fame" have had less direct effects on the satisfaction.

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Augmented Reality Based Interactive Tourism Content Development Case Study (증강현실 기반 인터랙티브 관광 콘텐츠 발전사례연구 - 중국 지역도시 구랑위를 중심으로)

  • Zhou, Zhihua;Lee, Tae-Hoon
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.379-386
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    • 2021
  • The tourism industry and AR act as important factors to diversify the tourism industry by combining them with one another. Currently, the advent of mobile smartphones and AR interactive is expected to play a major role in improving tourists' experiences and promoting tourism. AR's high entertainment characteristics, realism and strong interaction can be actively used as a major advantage in promoting tourism. This paper presents some appropriate examples of how AR interactive design is used in tourism marketing through various use cases where AR interactive design is used in tourism. Furthermore, a detailed analysis of the Magical Gulangyu verifies the descriptions listed in the text and presents the direction of future research.

Ecotourist Segmentation by Motivation - Case of Saemangum - (생태관광 동기에 따른 세분시장별 선호 체험프로그램 - 새만금지역 관광객을 대상으로 -)

  • Park, Hee-Won;Lee, Min-Soo;Park, Duk-Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.29 no.3
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    • pp.155-172
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    • 2022
  • Ecotourism as a alternative tourism destination has to adapt to current market mechanisms, which is becoming extremely competitive and which are dominated by communication and promotion strategies and techniques. We need to know the causative factors and influences by which tourists are motivated to become included in various market segments. The primary purpose of this study is to segment and profile the motivations of ecotourist, so as to enable a better understanding of ecotourism in Korea. A self-administered survey was collected from 200 tourists in the study area. A factor-clustering method identified four distinct segments: want-it-all seeker, passive seeker, aesthetic seeker, value sharing seeker. We conclude by considering the relevant of our findings to ongoing discussions of ecotourists' market segmentation.

A Study on the Revitalization of Tourism Industry Using Experience Game (체험형 게임을 활용한 관광산업 활성화 방안에 관한 연구)

  • Jung, Mi-A;Kim, Ki-Suk;Jung, Hyung-Won
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.3
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    • pp.1-12
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    • 2019
  • The 4th industrial revolution has become a topic of 'experiential games' that utilize technologies such as virtual reality, augmented reality, and complex reality, and they are promoting various experiential game contents to attract tourists in the tourism industry have. The trend of tourism is the concept of the healing which aims to enhance the quality of life of the individual in the concept of simple travel, that is, the consumer is not satisfied with the sight, There are many changes in the form of tourism. In this study, domestic and foreign cases that utilized the fun and experience of tourism in the game were examined using case study methods. In domestic case, although service was provided by using smart phone, there is a problem that simple information is provided, mission quest method is not continuously provided, and the story is limited. I tried to find out the solution through this case. Developing and applying various experience contents, utilizing active investment and various stories for continuous service, and utilizing new technology such as virtual reality, it will bring about improvement of domestic tourism industry and satisfaction.

Vineculture of Korea and Possibility in Establishing the Wine Theme Village in Youngwol Area (한국의 포도 재배와 와인테마마을 조성 가능성에 관한 연구 -영월군을 중심으로-)

  • Ock, Han-Suk
    • Journal of the Korean association of regional geographers
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    • v.12 no.6
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    • pp.720-732
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    • 2006
  • This study investigates the possibility in establishing the wine theme village in Youngwol area, and grape production and wine industry in world and Korea. Wine import market formed since 1988 in Korea. Because Korean wine production will be finished in 2011, Korean farmers need the strategy against foreign grape and wine importers. That is to establish the wine theme village, one of green tourism. Many pensions and raftsmen are concentrated along the Donggang river, where Geowoun-ri of Youngwol area is located. Possibility in establishing the wine theme village in Geowoun-ri is depend on the attractive program that people enjoy in Youngwol are. The programs have to consist in the regional image.

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Influence of Cultural Tourism Interpretation on Tourist Satisfaction -Focused on the Cultural Tourism Interpretation of Gyeongbokgung- (문화관광 해설이 관광자 만족에 미치는 영향 연구 -경복궁 문화관광해설을 중심으로-)

  • Chun, Min-Ho
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.909-918
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    • 2011
  • Current tourism is quickly transforming into experiential and insightful tourism from simple sightseeing tourism. Due to the experiential tourism trend, cultural interpretation of cultural tourism interpreter has a significant meaning in experiential tourism for tourist. This research was conducted on tourists visiting a representative palace of Korea, Gyeongbokgung, regarding how contents and communication skill of cultural tourism interpretation influence revisit intention of the tourists. As a result, value and interest of interpretation contents influence positive impact on tourist satisfaction. Second, progress and attitude of interpretation give positive influence on tourist satisfaction but not effective on communication with audience. Third, we found that tourist satisfaction influences positively on revisit intention. As the research result shows, both context and communication skill of interpretation are very important factors in cultural tourism interpretation. Therefore, the research emphasizes on government's suport on systematic management, treatment and position of cultural tourism interpreter retraining program.

Virtual Reality Based Cultural Tourist Attractions converging with Souvenir (수베니어를 융합한 가상현실 기반의 문화 관광지 가상체험 서비스)

  • Lee, Ga-Yeon;Lee, Seok-hyun
    • Journal of Convergence for Information Technology
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    • v.7 no.3
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    • pp.111-116
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    • 2017
  • This study offers the possibility as a new product of souvenirs from cultural tourist sites with virtual reality contents, instead of a simple exhibit. Users can watch augmented reality contents on souvenirs, and use the virtual experience service of cultural tourist sites with VR viewer. It has 4K-class high-quality $360^{\circ}$ image capture to increase the immersion of users in virtual space, implement virtual reality space and intuitive UI interaction with users using IMU (Inertial Measurement Unit). It is also possible to apply various add-on functions, including 3D contents, through technical development to increase its marketability, and apply in other industries. In addition, the prototype of the souvenir and VR viewer will be made by using a 3D printer and such in order to apply the contents which will be introduced in this study. Various product expansions can be considered through consultation with the relevant companies for the use of ready-made products.

A Study on the Customer Behavior and Recognition of Jeju Regional Cuisine - Focusing on Customer Satisfaction, Revisit Intention, and Word of Mouth among the Tourists in Jeju - (제주향토음식에 대한 인지와 고객 행동에 관한 연구 - 제주 방문 관광객의 고객 만족, 재방문, 구전을 중심으로 -)

  • An, Hak-Young;Jeon, Hyo-Jin;Yang, Tai-Seok
    • Culinary science and hospitality research
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    • v.15 no.2
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    • pp.93-107
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    • 2009
  • The aims of this study concerning tourists travelling in the island of Jeju include: to identify and assess the promotional efforts for traditional Jeju cuisine; and to identify the impacts of those efforts on customers and tourists. The analyses revealed that continuous promotion efforts, along with changes in the cooking methods and the development of new menus, are needed for the items of traditional Jeju cuisine that are relatively unknown to tourists and that fail to satisfy customers. Customers seeking Jeju food reported high satisfaction with such items as grilled meat and fish, steamed meat and fish, and raw fish(hoe), so those cooking methods must also be continually improved. Promotional efforts had impacts on the satisfaction and revisit rates of customers while the recognizability of foods offered had impacts on all areas, including the satisfaction and revisit rates of customers as well as word-of-mouth advertising among them. There needs to be an experience-oriented or educational program that introduces customers to traditional Jeju cuisine. Since customers and tourists gain information on traditional Jeju cuisine from the recommendations and word-of-mouth advertising from the locals they meet on the island, traditional Jeju cuisine should also be advertised to the local residents. The commercial merchandising of Jeju culinary culture and making festivals based on it must, therefore, be preceded by studies on how to increase the locals' awareness of local traditional cuisine.

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Research on the Strategy to build the Tourism Brand Image for the Inducement of Foreign Tourist in Chungnam (외국인 관광객 유치를 위한 충남관광 브랜드이미지 구축에 관한 연구)

  • You, Ho-Jong
    • International Commerce and Information Review
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    • v.14 no.2
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    • pp.121-145
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    • 2012
  • This research was performed to review the marketing PR(MPR) strategy to build the brand image of Chungnam tourism for the inducement of foreign tourist. Because each local governments are looking for the industries of new growth power from the tourism industry recently, we applied the BI strategy of Chungnam tourism with expended BLC model and GRID model after we analyzed the variety of PR situation and tasks to build the Chungnam tourism's brand image in the competitive domestic and foreign tourism industry. In the result of the study, we set up the limited brand image of Chungnam tourism newly; also we derived a specific action plan. First of all, they need every possible means for Brand Awareness PR, Issue PR, Brand Loyalty PR, etc. depend on brand life cycle with the Chungnam's tourism service products. Secondly, for the each tourism service products, it is requiring to repositioning from present position (B, C, D area) to A area by MPR strategy. Finally, many additional MPR strategies should put in to support for building the brand image for the 'Tourism Chungnam'. The strategic SNS public relations are required with considerations of items that are necessarily need to have the reasons and circumstances for the new foreign tourists, so they can have experiences for the Chungnam Tourism. For the existing foreign tourists, we should keep to build relationship in order to give them trusts and to feel sympathy.

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서남해안권 연안크루즈 개발과 그 운영 타당성 분석

  • Sin, Hae-Mi;No, Chang-Gyun;Seong, Yu-Chang
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2012.06a
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    • pp.222-224
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    • 2012
  • 친환경적이고 다양한 체험을 원하는 관광수요의 증가로 전라남도의 관광객은 꾸준히 증가 추세에 있어 지역 경제 활성화에 기여할 것으로 예상된다. 그러므로 남서해안 해양 관광 시대를 대비한 핵심전략 수립의 필요성이 대두되고 있다. 남해안의 관광 활성화를 위해 섬과 해안선, 다도해 해상국립공원을 대상으로한 크루즈 관광 상품을 개발하고 사업화 방안을 연구하는 것은 남해안 해양관광 할성화에 기여할 것으로 기대된다. 따라서 본 연구에선 해양관광시대의 도래에 대비한 관광전략의 수립으로 크루즈 관광의 루트를 선정하고 크루즈의 신규선 건조 시와 중고서 구입의 경우의 사업성타당성을 분석하여 남해안 크루즈 관광의 사업화 방안을 연구하고자 한다.

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