• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1086-1097
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• 1999

본 연구는 청바지 제품 소비자가 쇼핑시 제품이 품절된 상황에 접했을 때 보여주는 상표 전환행동에 관한 것이다. 의류 매장 관리자의 적시 적량의 제품 입고 관리 능력이 부족할 때 발생하게 될 손실을 유추해 보고 어떤 유형의 소비자가 상표 전환을 쉽게 일으키느니를 규명하는 것은 더욱 효과적인 매장 운영 소비자 만족과 고객 관리를 위해 의미있는 일일 것이다. 본 연구는 다음과 같은 목적을 가진다. 1) 제품 품절시 소비자들은 어떤 상표전환 행동을 보이는지 밝힌다. 2) 제품 품절시 대체 상표제품을 구매할 경우 대체 상표 제품의 가격의 영향력이 상표전환 행동과 어떤 관련을 보이는지 밝힌다. 3) 소비자의 쇼핑지향성, 상표충성, 애고 행동, 인구통제적 특성(성별)이 상표전환 행동에 미치는 영향력을 밝힌다. 이러한 목적을 위해 본 연구는 1997년 3월 버지니아주 블랙스버그에 소재한 버지니아 주립대학교 110명의 학생들을 대상으로 설문조사를 이용한 양적연구를 실시하였다 남녀학생 모두가 소비자로서의 역할을 담당할 수 있는 청바지를 선택하여 상표전환 행동에 대한 설문에 답하게 한후 t-test 와 카이 분석을 실시하였다 그결과 20%의 응답자가 품절기 상표전환 행동을 보이는 것을 나타났다 쇼핑시간과 편의성을 덜 중요하게 여기거나 강한 상표 충성을 보이고 의류전문매장이나 백화점을 주로 이용하는 여성 소비자들의 경우 상표전환을 쉽게하지 않는 것으로 나타났다 연구결과를 바탕으로 의류제조업자 및 소매업자의 제품입고에 과한 제언을 하였다.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.195-209
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• 2014

This study aimed to identify the preferred jeans design and needed improvements through survey research aimed at men aged 20~29. In order to identify the current wearing trends and problems of jeans, the study carried out survey research aimed at men in their twenties who had purchased and worn jeans. As a result of survey research aimed at consumers, it was discovered that fit was deemed most important during the purchase of jeans. As to the question which type of slacks was worn most frequently, the answer was slim type jeans. Regarding body parts that became the selection standard during the purchase of jeans, the answer was thigh and waist. The body parts that showed the lowest assessment result appeared to be thigh circumference, waist measurement, slacks length, and slacks bottom. To a question asking about things to be repaired and to be improved, they replied that there were problems in measurement fit, dissatisfaction with materials, and washing and management.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.1
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• pp.35-51
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• 2023

This study used text mining to extract 2,842 keywords from 7,397 product names and organized them into categories in order to analyze the characteristics of keywords appearing in the product names of jeans after 2020. The item category included denim and Chungbaji [청바지], and Ilja [일자], while the silhouette category included wide and bootcut. In addition, high-waist and banding comprised the making sector, and the materials category consisted of napping, spandex, and soft blue. Denim surpassed the others in frequency, co-occurrence frequency, and centrality, and co-appeared with various other keywords. Also, the co-appearance of item and silhouette was prominent, and there were many keyword combinations that showed characteristics related to (a) high waist; (b) hemline detail; (c) rubber band; and (d) partial tearing. Furthermore, idiom expressions such as 'slim fit' and 'back tearing', which were not highlighted in the co-occurrence frequency, were additionally confirmed through correlation. Therefore, the product name analysis effectively identified the detailed characteristics of the silhouette and the making of jeans preferred by consumers.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.6
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• pp.13-23
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• 2022

In this paper, we propose a detailed component image classification algorithm by fashion item for unstructured data retrieval in the fashion field. Due to the COVID-19 environment, AI-based online shopping malls are increasing recently. However, there is a limit to accurate unstructured data search with existing keyword search and personalized style recommendations based on user surfing behavior. In this study, pre-processing using Mask R-CNN was conducted using images crawled from online shopping sites and then classified components for each fashion item through CNN. We obtain the accuaracy for collar of the shirt's as 93.28%, the pattern of the shirt as 98.10%, the 3 classese fit of the jeans as 91.73%, And, we further obtained one for the 4 classes fit of jeans as 81.59% and the color of the jeans as 93.91%. At the results for the decorated items, we also obtained the accuract of the washing of the jeans as 91.20% and the demage of jeans accuaracy as 92.96%.

• Proceedings of the Costume Culture Conference
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• 2005.04a
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• pp.62-64
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• 2005

• Journal of the Korean Society of Costume
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• v.60 no.3
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• pp.1-9
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• 2010

The purpose of this study is to develop Blue-Jean Design for Ideal Body Shape. The final aim of Fashion design is looks beauty of people by optical illusion. This study is based on Gestalt therapy and, is blue jeans design using optical illusion of vertical line for ideal beauty body image. Optical illusion for blue-jean design effect to achieve the ideal body shape. We can accumulate the preceding study for modern clothing from design and the related optical illusion effects. Vertical line stitches have all the advantages especially in pants design. I design blue jeans using optical illusion theory. The results of this study are as follows: First, Vertical line helps that jean has the long body shape effectively. Second, Jeans which have two or more vertical lines is more effective than simple Jean in order to make slim body shape. Third, Appropriate position of horizontal lines can be effective to make long body shape. Fourth, Top stitch, pin-tuck and pleats can be applied to vertical or horizontal lines instead of cutting lines.

• Proceedings of KHEA Conference
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• 2005.10a
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• pp.143-143
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• 2005

• Proceedings of KHEA Conference
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• 2006.10a
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• pp.111-111
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• 2006

• The Research Journal of the Costume Culture
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• v.17 no.5
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• pp.878-885
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• 2009

The Y generation born between 1981 and 1995 is the largest consumer group in the United States. This study is to provide an insight of understanding Y generation's decision factors of purchasing Jeans and the fit issues. This study investigated their purchasing decisions factors, including fit, cost, brand, color, and the media/internet influences. It is revealed that the Y generation might have access to the internet, but they still rely more on their peers and savvy skills to decide what they purchase. They preferred to shop from the land based retail stores rather than the internet. The fit was the most important factor of their purchasing decision, but less concerns of the brand. In this study, 87% of them chose "fit" as the reason to buy a pair of jeans. Fit problems were related to the price category. This study suggests apparel manufacturers should understand Y generation's fit issues in the global market.

• The Research Journal of the Costume Culture
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• v.16 no.6
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• pp.1087-1098
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• 2008

The purpose of this study is to conduce the survey of three groups of college women living in different residential districts, Seoul, Gyeonggi-do and a district, each other, analyze the actual condition of wearing blue jeans, comparative investigate actual condition in each residential district of wearing blue jeans and cognition by change of crotch length and trend through comparison of cognition on dressed blue jeans with short crotch length. By which investigation, it was intended to understand their condition and propose of blue jeans as may offer fit with short crotch length. As the result of this study, it presented college women had hipbone blue jeans in order of $2\sim3$ and more than 4 in all of residential districts, they purchased hipbone blue jeans with crotch length in order of for middle crotch(23 cm) and short crotch(21cm) commonly in all of residential districts, and they care a lot for exposing back waist and hip of hipbone blue jeans without reference to residential district. They had a bad feeling for exposure, and as an alternative to deal with this, they answered mostly on 'wearing hipbone underwear' or 'wearing long upper garment', and there was significant difference between residential districts in silhouette and exterior fitness of crotch length among important factors when wearing hipbone blue jeans.