• Journal of Digital Convergence
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• v.10 no.9
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• pp.239-251
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• 2012

This study aims to seek the policies and the plans for the successful small business start-up through an exploratory study about the factors affecting the success rate of small business start-up. To measure the performance of the start-up business(sales revenue, net profit, and outcome expectancy), the characteristics of founders (experience, psychological characteristics) and the preparation of small business start-up were measured as independent variables and the self-efficacy was measured as a parameter. 427 small business owners were targeted and structured self-administered questionnaires were collected from them. For the data process, a multiple regression analysis by SPSS 18.0 was conducted. The findings demonstrated the experience in the same business, the need for achievement, the risk-taking propensity, the preparation period for business start-up had a significant effect on self-efficacy, and experience of failure and the ratio of net worth had a significant effect on sales revenue and net profit, and the locus of control had a significant effect on outcome expectancy through the self-efficacy, a parameter. It was also noted the self-efficacy of small business owners and the business performance varied depending on the characteristics of them and the preparation process of the business start-up. Based on the those findings, the theoretical and practical implications were discussed and the suggestions about the limits of the study, future policies and studies were made.

• 한국벤처창업학회:학술대회논문집
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• 2008.11a
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• pp.83-112
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• 2008

In this study, the effects of the founder's characteristics on venture's business success factors for pet business was investigated focused on the pet hospitals. The effects of the founder's background and psychological characteristics, the business start-up preparing procedure characteristics, and service factor characteristics for customers on the business performance was analyzed by classifying it into financial business performance and non-financial business performance for the he pet hospitals. The questionnaire survey for 150 pet hospitals located in Seoul and Gyunggi-do area was performed, and the main conclusions was drawn as follows. First, as a result of research model analysis for financial business performance among the business performance, it was analyzed that the founder's academic background factor among the founder's background factors had a statistically significantly negative Influence on the financial business performance, on the contrary, the control locus factor among the founder's psychological factors, and the financing factor among the business start-up preparing procedure factors had a statistically significantly positive influence on the financial business performance. Second, as a result of research model analysis for non-financial business performance among the business performance, it was analyzed that the danger acceptance propensity factor among the business start-up preparing procedure factors and the intangible service quality factor among the service quality factors had a statistically significantly positive influence on the non-financial business performance.

• 한국벤처창업학회:학술대회논문집
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• 2022.04a
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• pp.51-56
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• 2022

오늘날의 4차산업혁명시대에서는 전통적인 대기업보다는 신속하게 사업을 추진하는 스타트업이 혁신을 주도하고 있다. 스타트업은 문제 해결에 도전하는 활동을 수행하는 프로젝트 조직으로서, 개인사업자 또는 법인 등 법적으로 인정되는 기업을 설립하는 단계인 창업과는 분명히 구분되어야 한다. 다시 말해, 스타트업 활동을 통해 일정 수준 이상의 사업성을 검증하는 준비 단계의 창업 전 스타트업과 그 결과로 창업 과정을 거친 창업 후 스타트업으로 구분해야 한다. 또한, 현재 대부분의 대학교에서는 다양한 창업 교육교과/비교과 프로그램들을 진행하고 있는데, 실제 대학생 졸업 후 취업률 대비 창업률은 비율이 극히 낮은 실정이다. 이를 감안할 때 대학생에게 창업을 목표로 하기 보다는, 도전적인 창업가 정신을 함양하고 스타트업 활동 중심의 교육을 통해 자신의 진로 적성을 찾고, 그 분야의 스타트업에의 취업을 우선 목표로 하는 교육이 스타트업의 인력난 문제를 해결한다는 측면에서 볼 때 스타트업 생태계 발전에 보다 바람직하다. 본 연구에서는 먼저 캠퍼스 스타트업 문화 확산을 위한 교육 방향으로 스타트업 관련한 '경험 확대 - 진로 선택 - 실무 체험 - 진로 실행' 단계별 지원을 제안한다. 다음으로 실제 대학교에서 개설하고 운영한 일련의 교육 프로그램으로서 진로 지도, 스타트업 활동 이해, 스타트업 활동용 디지털 리터러시, 스타트업 협력 프로젝트, 스타트업 인턴 준비 교육 과정 및 결과들을 사례로 소개한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.113-122
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• 2012

A success of opening a business should be supported with complete preparations and implementation. While there have been various educational programs for opening a business to support its success, there have not been a lot of studies on the relationships between educational programs and operational performance in small businesses, due to the difficulties of empirical survey. In this point, this study attempts to understand the relationships between preparation of opening a business and operational performance, while dividing samples into two groups (1. a group completing educational programs for opening a business, 2. a group non-completing). For the perspectives of the preparation of opening a business, various success factors have been suggested through various studies, but the perspectives and approaches of balanced business operation have been required. Therefore, using BSC, it developed a framework with the four perspectives of preparation for opening a business, and empirically reviewed the relationships between the four perspectives and operational performances in small businesses. It conducted a survey on the total 252 samples, whose business periods are less than 5 years. As the results, the preparations of financial and customer/marketing perspectives have significant relationships between operational performances in total samples, preparations of financial, customer/marketing, and growth-strategies perspectives in the educational program completing group and only preparation of financial perspectives in the non-completing group have significant relationship with operational performances. The differences between the two groups may imply that educational programs for opening a business may be helpful for preparation of opening a business and have some possibility of direct and indirect effects for the success of opening a business. Also, the developed BSC based-preparation framework for opening a business is meaningful for the view of balanced business operations, and can contribute to develop the educational programs for opening a business.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.6
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• pp.79-88
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• 2017

Personal time perspective is a factor influencing motivation and goal-oriented behavior. The start-up process is a preparatory process for the future rather than the present. There will be a difference in entrepreneurial decision making depending on the level of time perspective. This study verified the relationship between individual 's time perspective and entrepreneurial self-efficacy. For this study, a survey was conducted with 190 students in college. To test the hypothesis, t-test, one-way analysis of variance and correlation analysis were used. The results of the study are as follows. First, we analyzed the difference of individual 's time by past-negative, past-positive, present-fatalistic, present-hedonistic, and future-oriented time. As a result of analysis, the more experience of entrepreneurship education, the higher the present-fatalistic, present-hedonistic, and future-oriented level. Second, the effect of individual's time perspective on entrepreneurial self-efficacy was analyzed. The past-negative and present-fatalistic level influenced negative on entrepreneurial self-efficacy. The present-hedonistic and future-oriented level influenced positive on entrepreneurial self-efficacy. Finally, based on the above results, academic significance, implications and limitations are suggested.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.234-251
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• 2022

In this study, effects of the psychological characteristics of office workers and start-up preparation on entrepreneurship intention by mediating entrepreneurial opportunity recognition were analyzed. As sub-variables of psychological characteristics, desire for economic achievement, self-fulfillment, and risk-taking tendencies were classified. The collected 357 questionnaires, SPSS v24.0 and Process macro 3.5 were used for empirical analysis. As a result, first, it was showed that self-fulfillment and start-up preparation had a positive (+) effect on entrepreneurial intention, and the effect of desire for economic achievement and risk-taking tendencies on entrepreneurial intention was not significant. Second, it was confirmed that psychological characteristics and start-up preparation had a significant positive (+) effect on the entrepreneurial opportunity recognition. Third, it was found that the effect of the entrepreneurial opportunity recognition on the entrepreneurial intention was significant in the positive (+) direction. Fourth, entrepreneurial opportunity recognition was tested as mediating the psychological characteristics of workers, start-up preparation and entrepreneurial intention. As a follow-up study, it is recommended that studies to analyze moderated mediating effects by the conditional process model including moderating variables and to discover the third mediator other than a mediator used in the research should be conducted.

• 한국벤처창업학회:학술대회논문집
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• 2018.04a
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• pp.131-134
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• 2018

우리나라의 전체 인구는 증가추세인 반면 농촌과 농업인구는 계속해서 감소하고 있으며 인구 구조도 급속히 고령화되고 있어 농업경영과 농촌사회의 지속성이 취약해지고 있다. 이에 정부와 각 지자체에서 귀농 귀촌을 권장하고 농업분야의 창업을 권장하기 위해 다양한 정책들을 추진하고 있으나 정책의 수혜자들에게 노출되지 않아 제대로 활용되지 못하거나, 지원체계가 혼란스러워 적절한 지원이 이뤄지지 않고 있는 문제점을 노출하고 있다. 본 연구에서는 농업분야에서의 창업현황을 살펴보고 농업벤처 창업과 6차산업 창업으로 구분하여 해당 분야에 중심이 되는 '6차 산업 창업지원 체계화 방안'과 '6차산업 사업단계별 맞춤형 지원 방안', 그리고 '농식품 벤처창업생태계 활성화대책'을 중심으로 농업분야 창업 지원을 위해 정부와 각 기관에서 시행중인 정책들을 살펴보았으며, 경영체의 설문조사를 통해 창업과정에서 발생한 문제점들과 보완할 사항들에 대해 살펴보았다. 특히 대부분의 정책들을 농림축산식품부에서 담당하고 있으나 창업관련 정책은 농촌진흥청에서 기획을 하면서 '농식품 가공' 중심의 창업이 활성화되고 상대적으로 홍보나 판촉 및 유통, 농촌관광 등 서비스업 분야의 지원은 취약하다는 것을 알 수 있었다. 창업 지원정책에 대한 세밀한 분석과 경영체별 설문조사를 토대로 실제 창업에 도움이 되기 위해서는 준비단계부터 경영체별로 맞춤형 지원이 필요하다는 점과 이론 교육보다는 실제 창업준비를 위한 상담이나 멘토링의 제도를 활성화시키는 것이 실질적인 도움이 된다는 것을 알게 되었다. 또한 각 시행 기관별 연계를 강화하기 위해 농림축산식품부가 컨트롤타워 역할을 수행하며 각 지자체 중심의 단일화된 지원 창구가 되어 창업단계별로 필요한 지원을 하는 것이 중요하다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.221-231
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• 2016

As the interest in entrepreneurship increases, entrepreneurship education programs for people that are preparing to start a business increased rapidly. Entrepreneurial supporting policy from the government has been diversified and because of increasing support of entrepreneurship education, the demand for entrepreneurship education has been rising. As of today, most educators of entrepreneurship education program are management major, expert or people who has the experience of starting a business. Lately, target of education has been diversified and as the demand of entrepreneurship education increases, the importance of systematic training for entrepreneurship educators have been raised. In the present study, we are going to take a look at the current situation of the training course for entrepreneurship educators in Korea and then do a comparative analysis of the cases overseas. And then we derived the improvement plan for the current situation of Korea. When our training courses for the entrepreneurship educators are compared to the courses overseas, we do not have a systematic and ongoing courses. Training for entrepreneurship educators is not something that can be done in a short period of time. The training of educators has to be done prior to the development of education programs. In accordance to the existing school system, we should strive to achieve educational infrastructure that cultivates specialized educators.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.247-254
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• 2014

This study explored how early stage entrepreneurs think about key success factors of startup and its impact factors. Previous research on key success factors of startup focused on high technology industry or explored retrospectively main reason of their startup success. However, preparatory entrepreneur who lacks career and social experience has different point of view of startup success, because of their situation which they overcome various problem of entrepreneurial process. This research surveyed key success factors and impact factors of entrepreneurial success based on 905 preparatory entrepreneur. We witnessed that preparatory entrepreneur recognizes various key success factors and found different key success factors according to the attribute of preparatory entrepreneur. We found that man, team startup and non technology related startup in 20s age emphasized procuring superior manpower. But solitary startup and previous career related busienss and long preparation term in 30s age recognized importantly about the entrepreneur's ability. Also, preparatory entrepreneur who considered importantly sales promotion and thorough preparation has different attribute. We can find a unique point that Funding capability was not significant attribute. Finally we suggested implication and further research agenda to foster young entrepreneur based on major findings.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.6
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• pp.1341-1346
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• 2015

Nowadays, many small businesses have experienced the failure of business or hardship. In this point, specific and integrated information for startup business should be required to decrease the rate of failure and to increase the rate of success. This study is to suggest the integration of various data which various public institutions have separately. For this purpose, it is to classify the data types in constructing big-data for start-up business and to suggest a way of data integration, analysis method, and web or services of information system for supporting startup businesses.