• Title/Summary/Keyword: 창업지원서비스

Search Result 166, Processing Time 0.02 seconds

An Exploratory Study of Key Success Factors in Public R&D Institutions' Business Supporting Service -Focused on Ceramic Hidden Champion Project- (국가연구개발기관 기술사업화 종합지원사업 성공요인에 관한 탐색적 연구 -세라믹히든챔피언사업을 중심으로-)

  • Kwon, Kyung-Sup;Kim, Byeong-Jin;Ha, Kyu-Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.7 no.1
    • /
    • pp.225-232
    • /
    • 2012
  • The purpose of this study is to explore the necessity of technology commercialization aiding service from government-supported R&D institutions and find key success factors for market performance improvement of business ventures and SMEs. For this aim, we researched relevant theories and KICET(Korea Institute of Ceramic Engineering and Technology)'s "Ceramic Hidden Champion Supporting Project. As government-supported R&D institutions, KICET is not only providing its original main service which is technology advising and development, but also providing a full range of technology commercialization aiding service for business ventures including diagnosis, strategy planning, capital procurement, overseas marketing activity. Qualitative analysis based on relevant theories and meta-analysis framework suggest that such expansion of services is desirable for government-supported R&D institutions to increase market performance of business ventures and SMEs. To lead this business to success, we should develop effective management system and incentive system for external supporting companies and client companies. Also, coordination between team member's activities and budget procurement issue should be solved for further performance creation.

  • PDF

The Effects of Internal Marketing on Job Satisfaction in Food Service Industry (외식업체 종사자의 내부마케팅이 직무만족에 미치는 효과)

  • Kim, Gil-Sun;Ahn, Kwan-Young;Jung, Moon-Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.7 no.3
    • /
    • pp.27-37
    • /
    • 2012
  • The purpose of this study is to review the effect of internal marketing on job satisfaction in food service industry. In order to verify and achieve the purposes mentioned above, questionnaire data are gathered and analysed from 438 employees and their superiors for measuring employees' service quality fromKangwon province. Multiple regression is applied to test the proposed 2 hypotheses: the relationship between internal marketing and intrinsic job satisfaction, and the relationship between internal marketing and extrinsic job satisfaction. Empirical survey's findings are as follows; First, management support, internal communication and employment security have positive relationships with intrinsic job satisfaction. Second, management support, training & education has positive effect on extrinsic job satisfaction and employment security have positive relationships with extrinsic job satisfaction.

  • PDF

Analysis of relative importance and priority of decision-making factors in accelerator selection of startups using AHP technique (AHP 기법을 이용한 스타트업의 액셀러레이터 선택 의사결정요인의 상대적 중요도와 우선순위 분석)

  • Bae, Sang-Wan;Lee, Dong-Myung
    • Journal of Digital Convergence
    • /
    • v.20 no.2
    • /
    • pp.127-140
    • /
    • 2022
  • Recently, accelerators are attracting attention as a new startup incubator. This study empirically analyzed the relative importance and priority of decision-making factors when a startup selects an accelerator using the AHP technique. As a result, startup founders recognized the importance of decision-making factors in the order of funding factors, program factors, and accelerator characteristic factors. there was a difference in the relative importance of detailed factors between startup founders and accelerator workers, depending on the location of the business site and the presence or absence of sales performance. This suggests that accelerators need to strengthen the financial support capabilities and improve customized services to meet the needs of startups. This study can be used as a decision-making criterion when a startup selects an accelerator, and can be used as basic data for additional research on the accelerator program.

The Effect of Overseas Exhibition's Quality Characteristics on Re-Participation Intention: Focused on the Mediating Effect of Participation Performance and the Moderating Effect of Policy Support (해외전시회 품질특성이 재참가의도에 미치는 영향: 참가성과의 매개효과 및 정책지원의 조절효과를 중심으로)

  • Kim, Yong-Kook;Dong, Hak-Lim
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.15 no.2
    • /
    • pp.235-251
    • /
    • 2020
  • This study aimed to confirm the quality of exhibitions and the effectiveness of government's policy support for small and medium-sized companies seeking to help companies expand overseas marketing and improve their performance through participation in overseas exhibitions. For the purpose of empirical analysis, the survey was conducted directly to exhibitors of companies participating in overseas exhibitions with the support of government for three years from 2016 to 2018. As a result, the quality characteristics of overseas exhibitions had a significant positive influence on re-participation intention, and the influence was the most important in organizer's capacity, followed by exhibition reputation and exhibition environment. In addition, quality characteristics had a significant effect on participation performance, and participation performance had a partial mediating effect on re-participation intention. The government's policy support had a significant moderating effect between participation performance and re-participation intention, and the conditional indirect effect (adjusted mediating effect) on the effect of quality characteristics on re-participation intention through participation performance. This study has an academic significance in confirming the mediating effect of participation performance and the moderating effect of government policy support.

GenAI(Generative Artificial Intelligence) Technology Trend Analysis Using Bigkinds: ChatGPT Emergence and Startup Impact Assessment (빅카인즈를 활용한 GenAI(생성형 인공지능) 기술 동향 분석: ChatGPT 등장과 스타트업 영향 평가)

  • Lee, Hyun Ju;Sung, Chang Soo;Jeon, Byung Hoon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.18 no.4
    • /
    • pp.65-76
    • /
    • 2023
  • In the field of technology entrepreneurship and startups, the development of Artificial Intelligence(AI) has emerged as a key topic for business model innovation. As a result, venture firms are making various efforts centered on AI to secure competitiveness(Kim & Geum, 2023). The purpose of this study is to analyze the relationship between the development of GenAI technology and the startup ecosystem by analyzing domestic news articles to identify trends in the technology startup field. Using BIG Kinds, this study examined the changes in GenAI-related news articles, major issues, and trends in Korean news articles from 1990 to August 10, 2023, focusing on the emergence of ChatGPT before and after, and visualized the relevance through network analysis and keyword visualization. The results of the study showed that the mention of GenAI gradually increased in the articles from 2017 to 2023. In particular, OpenAI's ChatGPT service based on GPT-3.5 was highlighted as a major issue, indicating the popularization of language model-based GenAI technologies such as OpenAI's DALL-E, Google's MusicLM, and VoyagerX's Vrew. This proves the usefulness of GenAI in various fields, and since the launch of ChatGPT, Korean companies have been actively developing Korean language models. Startups such as Ritten Technologies are also utilizing GenAI to expand their scope in the technology startup field. This study confirms the connection between GenAI technology and startup entrepreneurship activities, which suggests that it can support the construction of innovative business strategies, and is expected to continue to shape the development of GenAI technology and the growth of the startup ecosystem. Further research is needed to explore international trends, the utilization of various analysis methods, and the possibility of applying GenAI in the real world. These efforts are expected to contribute to the development of GenAI technology and the growth of the startup ecosystem.

  • PDF

A Study on the Promotion of Internet Trade by the Cooperation of Industry, Academy and Government (산.학.관 협력을 통한 인터넷 무역 활성화 방안)

  • Shim, Sang-Ryul
    • International Commerce and Information Review
    • /
    • v.1 no.2
    • /
    • pp.365-379
    • /
    • 1999
  • 본 연구에서는 인터넷 무역의 특징, 기존 무역절차와의 차이, 인터넷 무역의 주요 수단, 성공요건 등을 살펴보고 인터넷 무역과 관련된 정부부처, 무역유관기관, 학계, 언론, 정보통신업체 등의 역할과 추이, 국내 수출기업의 인터넷 무역 활용 등을 검토하였다. 이러한 검토를 통해 법적, 제도적 뒷받침, 인프라 구축, 거래알선 서비스 및 무역정보 제공뿐만 아니라 인터넷 무역 전문인력의 육성을 포함하여 기업의 현실을 감안한 현장 밀착형 지원체제의 구축이 필요하다는 것을 알 수 있었다. 이와 관련하여 대학 등 교육기관의 역할이 매우 중요함을 강조하고, 향후 대학 등이 중심이 되어 중앙정부와 지방자치단체, 무역유관기관, 종합상사, 언론기관 등과 긴밀한 산 학 관 협력체제를 구축함으로써 지역 중소기업의 발전과 대학생들의 취업이나 창업에 기여할 수 있음을 살펴보았다.

  • PDF

ANALYSIS OF REGIONAL DISTRIBUTION CHARACTERISTICS OF SOCIAL ENTERPRISE (사회적기업의 지역별 분포 특성 분석)

  • Kim, Keum Hwan;Kang, Young Sook
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.9 no.1
    • /
    • pp.141-151
    • /
    • 2014
  • Social enterprises provide the job and social service to the weak classes at the same time. As the weak classes such as the aged and disabled who are the main consumers of social enterprises are restricted in moving and gradual approach, so social service providers are required to decide the location by considering their gradual approach more than anythingelse. Therefore, in case of deciding the location of social enterprises it is more important than anythingelse for the social enterprises to select the location by considering the demand of social service of the region preferentially unlike the principles of deciding the location of ordinary enterprises. However, it has been expected that the main causes of various supplying and consuming sides which are provided not only to the ordinary but also the social enterprises might be distributed indiscriminately and unequally in the space of national land by diverse main causes such as the kinds of the products, concentration of the consuming sides, manpower distribution and others, and in this study, what have been used for the examination of regional distribution characteristics of social enterprises which have been operated by being distributed regionally were LQ technique, and the regional distribution characteristics of social enterprises of Korea have been suggested after having them analyzed. This study has the aim of providing the suggestions for the establishment of the policies for the promotion of social enterprises in the future by clarifying the present situations and characteristics of regional distribution of social enterprises of Korea which have been functioning as the suppliers of private social service, and what are required at this time are the political support and social agreement for the location and growth through continuous studies.

  • PDF

Performance and Alternative Policies of Techno-Park Built-up Project in Korea (테크노파크 조성사업의 성과와 정책과제)

  • Lee, Chul-Woo;Kim, Myeong-Yeob
    • Journal of the Economic Geographical Society of Korea
    • /
    • v.12 no.1
    • /
    • pp.19-37
    • /
    • 2009
  • The techno-park built-up project of Korea had begun in order to support regional enterprises since 1997. The number of techno-parks increased from 6 in 1997 to 17 in 2009 with various enterprise supporting services such as a new enterprise breeding, pilot production, and education and training. By way of renewing regional innovation promoting system, revising technopark law, and starting second step techno-park project, techno-parks have become centers for regional technology innovation, and cultivation of regional technology-based companies. Alternative policies for the development of techno-park projects are as follows: revitalizing the network among enterprises, universities, research institutes, and government; strengthening the ability to draw up projects in nurturing regional industry; and the establishment of fixed channels to support SME in the region.

  • PDF

Promotion Directions of Spa Industry Using Local Resources in Jeju Island, Korea (제주도 향토자원을 활용한 스파산업 육성방향)

  • Yoon, Hye Yung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.8 no.1
    • /
    • pp.69-78
    • /
    • 2013
  • Settled lifestyle as important to health and healing to medical tourism and wellness tourism in the 21st century has emerged as the best promising service industry. Jeju Island has a variety of local resources, and the directions was considered to spa industry promotion application it. Jeju Island has a variety of local resources which can be used for spa industry promotion. Jeju Island's beautiful natural environment, mineral resources, water resources, biological resources, agricultural products, traditional folk remedies available in Jeju's spa treatments. Using the local resources of Jeju, 'Jeju specialized spa treatments' can develop of 12 kinds of spa treatments. Namely, thalssotherapy, stone therapy, black sand poultice, hot-floored therapy using volcanic soil, thalassotherapy, drinking therapy, hydrotherapy, herbal/medicinal plants poultice, forest therapy, Spa cuisine, facial beauty, diet therapy. 12 kinds of Jeju specialized spa treatments development and service to the local resources of basic research on the physical and chemical characteristics, product development, clinical trials, efficacy studies should precede. In addition, customized spa services programs should be developed considering the propensity of customers, customer needs, and a spa type. And standardized program of spa services and need a manual painter. Medical tourism and wellness tourism in conjunction with efforts to be considered in order to increase the competitiveness of the spa industry in Jeju.

  • PDF

The Effect of the Quality of Education Service on the Performance of Education Service through Relationship Commitment in Franchise Beauty Academy: Moderating Effect of Trust Level (프랜차이즈 뷰티 아카데미의 교육서비스 품질이 관계 몰입을 통한 교육 서비스 성과에 미치는 영향 연구: 신뢰 수준의 조절효과)

  • Kim, Chang-Bong;Kim, Hee-Su
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.16 no.3
    • /
    • pp.193-211
    • /
    • 2021
  • Recently, interest in Korean Wave craze and K-beauty, led by K-pop, is increasing. In addition, the popularity and influence of the domestic beauty service industry has increased, and the economic and cultural ripple effects have been continuously expanding. The need to professional manpower training in response to the demand for manpower due to the growing development of domestic beauty services is emphasized, and the number of trainees who are actual consumers of beauty academy is increasing. Therefore, the purpose of our study is to examine the importance of quality factors of educational services to achieve educational purposes in the educational services provided by the Beauty Academy and the relationship between relationship commitment and educational service performance. Furthermore, it is to draw the importance of administrative support services, educational programs as well as educational service provision activities. However, the research for professional manpower training according to the provision of beauty services is insufficient compared to the development speed of the beauty industry. Therefore, at the present time when beauty service education is emphasized, our study will examine the relationship between relationship commitment and educational service performance based on the quality of education service by the students of domestic beauty academy. The measurement variables set for our study are program, instructor quality, tuition, external service, service fairness, relationship commitment, trust level, and educational service performance. The variables were analyzed and derived through the survey, and the following contents were derived from the empirical analysis. First, the quality of education service provided by the beauty academy, such as program, external service, service fairness, relationship commitment and trust level, had a significant effect on relationship commitment. Educational services provided by the institute, such as the systematicity and diversity of educational programs, enabled students to have a uniform relationship commitment. The quality of education service itself is to learn the expertise necessary for providing beauty service from the standpoint of the students and play an organic role in the relationship with the institute. Second, the moderating effect of trust level between academies and students was significant in the quality of education service and the relationship commitment. This means that students will feel higher level of service quality through the practical trust relationship of the students about the educational services provided by the institute. Based on the results of the empirical analysis, the implications of our study are to find ways to improve the students' ability and satisfaction represented by the results of educational services. This is because the quality of education services provided by the institute called Beauty Academy will have a great impact on the career choice of educational facilities and students. The characteristics of consistency, convenience, and knowledge orientation of education itself should be considered comprehensively, and a strong market position should be established through image formation through external service factors, which are external environments of academies.Furthermore, in terms of presenting differentiated strategies with competitors, the educational service quality factors play a significant role in the commitment to the relationship with the students, so the role of relationship marketing will be important for the psychological stability experienced by the students by grasping the demand accompanying the behavior of the students in advance.