• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.2
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• pp.235-251
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• 2020

This study aimed to confirm the quality of exhibitions and the effectiveness of government's policy support for small and medium-sized companies seeking to help companies expand overseas marketing and improve their performance through participation in overseas exhibitions. For the purpose of empirical analysis, the survey was conducted directly to exhibitors of companies participating in overseas exhibitions with the support of government for three years from 2016 to 2018. As a result, the quality characteristics of overseas exhibitions had a significant positive influence on re-participation intention, and the influence was the most important in organizer's capacity, followed by exhibition reputation and exhibition environment. In addition, quality characteristics had a significant effect on participation performance, and participation performance had a partial mediating effect on re-participation intention. The government's policy support had a significant moderating effect between participation performance and re-participation intention, and the conditional indirect effect (adjusted mediating effect) on the effect of quality characteristics on re-participation intention through participation performance. This study has an academic significance in confirming the mediating effect of participation performance and the moderating effect of government policy support.

• Bio news
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• no.4
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• pp.26-27
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• 2003

기업체의 수출전략에서 마지막 단계이며 가장 중요한 것이 실질적인 시장개척 및 고객발굴이다. 이러한 시장 개척에서 많이 사용하는 방식이 전문 전시회 참가를 통한 홍보이다. 대부분의 국내외 대기업기업이나 산업화에 성공한 벤처 기업들이 전시회에 참석하여 제품의 판매 및 홍보를하고 이를 통하여 수출로 성과를 얻는 것으로 보면 해외 전시회 참석하여 성과를 내기란 그리 어려운 것은 아니다. 신생 기업들이 신제품을 개발하여 전시회에 참석하여 성과를 내고자 할 때 필

• Management & Information Systems Review
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• v.28 no.3
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• pp.141-159
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• 2009

In the early 1990's, international security environment bring on the change. So each countries should have renewed the defence policy. The developed countries make efforts to keep the superiority of military industry with an high technology and huge capital. One of the efforts is the defence industry exhibitions for the management performance regarded as the marketing strategic principal method. The result of the opening exhibitions has been studied by research papers and treatises. A exhibitions' goal is different from an it's characteristic, type, industry, participator, institution and participating nation. An enterprise's management performance is runs as follows. First, an exhibitions participation activation has an effect re-participation following the satisfaction. Second, an exhibitions participation activation contributes to be on sale promotion, The result of the exhibitions participation is classified with sale performance and non-sale performance. The third, an exhibitions participation activation contributes to the effective company management. The huge fund advertisement is a financial burden, but a exhibitions takes effect one-fifth economical retrenchment. Accordingly, this study researched the exhibition participation choice properties, an exhibitions participation activation properties and investigated the Korea defence industry's income statement, balance sheet, growth ratios, profitability ratios, productivity ratios, stability ratios which were substitute for the enterprise's management performance through the exhibitions participation costs and the number of times.

• 한국벤처창업학회:학술대회논문집
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• 2009.10a
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• pp.223-243
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• 2009

In the early 1990's internation al security environment bring on the change. So each countries should have renewed the defence policy. The developed countries make efforts to keep the superiority of military industry with an high technology and huge capital. One of the efforts is the defence industry exhibitions for the management performance regarded as the marketing strategic principal method. The result of the opening exhibitions has been studied by research papers and treatises. A exhibitions' goal is different from an it's characteristic, type, industry, participator, institution and participating nation. An enterprise's management performance is runs as follows. First, an exhibitions participation activation has an effect re-participation following the satisfaction. Second, an exhibitions participation activation contributes to be on sale promotion, The result of the exhibitions participation is classified with sale performance and non-sale performance. The third, an exhibitions participation activation contributes to the effective company management. The huge fund advertisement is a financial burden, but a exhibitions takes effect one-fifth economical retrenchment. Accordingly, this study researched the exhibition participation choice properties, an exhibitions participation activation properties and investigated the Korea defence industry's income statement, balance sheet, growth ratios, profitability ratios, productivity ratios, stability ratios which were substitute for the enterprise's management performance through the exhibitions participation costs and the number of times.

• Journal of Korean Electronics
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• v.2 no.2
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• pp.67-70
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• 1982

• Vending industry
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• v.9 no.2
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• pp.20-21
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• 2009

유럽 최고의 권위를 자랑하는 AVEX 전시회가 개최된 영국 버밍햄 전시장. 113개의 많은 참가업체 가운데 동양에서 온 한 참가업체가 유독 많은 관심을 불러 일으켰다. 그 주인공은 한국의 동구전자. 커피 자판기 종주국인 유럽의 유수한 참가업체들과 당당히 경연을 펼쳐 유럽 자판기 시장 진출의 가능성을 한껏 드높인 것으로 평가 받고 있다. 좁은 국내 시장을 탈피해 세계로 뛰기 시작한 동구전자의 야심은 끝이 없어 보인다. 이번 AVEX 전시회 참가가 남긴 성과와 과제를 집중 조명해 봤다.

• The Optical Journal
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• s.118
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• pp.72-80
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• 2008

사진영상분야에서 세계 최대 규모를 자랑하는 '2008 포토키나'가 지난 9월 23일부터 28일까지 독일 쾰른 국제전시장에서 화려하게 펼쳐졌다. 그 어느 해보다 디지털 영상기기쪽과 관련하여 '이슈'가 많았던 올해 전시회에는 전 세계 49개국에서 1,523개 업체가 참가하고 전시기간동안 16만 여명의 관람객이 다녀갔다. 올해 전시회에는 국내에서 삼성전자. 삼성테크원을 비롯하여 관련 중소전문업체들이 대거 참가하면서 더욱 관심이 집중되었다. 중소기업들의 해외판로 개척을 지원하고자 한국광학기기협회에서는 올해도 22개 국내 업체들과 공동관으로 참가하여 알찬 결실을 맺고 돌아왔다. 본 고에서는 디지털영상기기를 중심으로 한 올해 주요 전시경향을 집어보고 국내 참가업체들의 성과를 소개하고자 한다.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.537-544
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• 2016

This study examines the relationship between adaptation resilience, self-esteem and depression of female seniors participating in Pilates. The number of subjects for this study was 322 who were participating in the Pilates program in Gyeonggi-do. The reliability and validity test of the questionnaire and descriptive analysis, factor analysis, correlation were conducted by using SPSS 20.0 and structural equation model was conducted by using AMOS 20.0 program. The results are as follows; First, the adaptation resilience of those female seniors participating in Pilates has a positive influence on their self-esteem. Second, the adaptation resilience of those female seniors participating in Pilates has a negative influence on their depression. Third, the self-esteem of those female seniors participating in Pilates has a negative influence on their depression. Lastly there is a causal relationship between the adaptation resilience, self-esteem and depression of female seniors participating in Pilates.

• The Optical Journal
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• s.130
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• pp.57-64
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• 2010

격년으로 독일에서 열리는 'Photokina 2010'가 지난 9월 21일부터 26일까지 독일 쾰른에서 성황리에 개최되었다. 한국을 포함한 전 세계 45개국에서 1천251개 사가 참가했고 전시기간동안 18만 명 이상의 참관객이 다녀갔는데 이는 이전 전시회보다 7% 증가한 수치라는 점에서 다시 한 번 위상을 과시한 세계적인 전시회였다. 협회에서는 15개사와 한국공동관으로 참가하여 우리제품을 세계시장에 빌리 알리고 좋은 상당성과를 거두고 돌아왔다. 본고에서는 카메라 위주의 제품출시 경향과 한국업체들의 성과 등에 대해 정리해보았다.

• The monthly packaging world
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• s.123
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• pp.158-159
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• 2003