• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.2
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• pp.263-272
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• 1994

The purpose of this study was to identify factors that might distinguish those who have a high level of Intention to purchase each of domestic, foreign designer and national brand jeans from those who have a low intention in terms of evaluative criteria belief, ideal jeans image and clothing altitude. The sample consisted of 198 male and 197 female students from five universities in Seoul. The questionnnaire consisted of 50 seven-point semantic differential scales dealing with evaluative criteria and ideal jeans image, beliefs about and intention to purchase domestic, foreign designer and foreign national brand jeans and 25 Likert type clothing attitude scales. Based on a series of t-tests the results showed that color and design were the most influencing factor among the evaluative criteria belief, regardless of brand type, while durability, accessory, sewing were the least. Sexy image, brand consciousnees and fashion interest were the important factor that distinguish high intention to purchase group fro)m low intention to purchase group.

• Journal of the Korean Applied Science and Technology
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• v.38 no.2
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• pp.453-464
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• 2021

Abdominal obesity is increasing due to a decrease in physical activity and westernization of diet in busy daily life. Therefore, in order to satisfy the desire for body shape management, a management program with high efficiency versus time is needed. In this study, the diet-gel (i.e., slimming cosmetics) with the electrical muscle stimulation therapy was used to promote the effect of reducing waist circumference and body fat mass (or abdominal fat). For men and women in their twenties, the subjects simply applied diet-gel to their waist, wore EMS, and massaged for 20 minutes twice a day after waking up and before going to sleep. The experiment period was carried out for 2 weeks. The reduction of subcutaneous fat was observed using non-contrast CT, and it was confirmed by measuring waist circumference and body fat mass. In conclusion, the developed EMS and diet-gel combination program showed excellent waist management effects by reducing waist circumference by about 3 cm (p<0.001) and body fat mass by about 1 kg (p<0.01). This result suggests that the use of EMS shows a massage effect by muscle stimulation, and plays a role in promoting fat decomposition by helping the absorption of diet gel.