• Korean Business Review
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• v.13
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• pp.195-206
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• 2000

The purpose of this study is to compare the service strategies of foreign service firms between Singapore and Korea, relative to the country where their headquarters are located. Specifically this study investigates (1) how the service strategies are adaptively executed based on local circumstances, (2) to what extent the cultural and legal environments of the two countries are different, and (3) how the differences in the environments affect the adaptation of the service strategies. The findings of this study indicate that there exists the perceptual differences in the legal environments between Singapore and Korea, but no significant differences are found in the cultural environments. The differences in the legal environments, however, do not affect the adaptation of the service strategies. Interestingly enough, the foreign service firms in Singapore perceive less sensitively the need for adapting service strategies. But the foreign service firms in Korea perceive more sensitively the need for the adaptation.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.288-296
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• 2019

The Korean textile industry faces a crisis, and overseas expansion is increasing. Indonesia, the third trading partner in the Korean textile industry, is the fifth largest country in terms of Korea's direct investment. This study intends to suggest a development strategy for Korean fabric mills to advance into Indonesia. First, the SWOT representative factors of the fabric mills considering the circumstances of Indonesia were derived through literature research and expert meeting. In order to derive the priority among these, AHP analysis was performed to derive the final weight and priority of the SWOT factors. Through this, I would like to suggest a management strategy that can be helpful to companies that have already entered Indonesia and are planning to enter the country in the future.

• Korean Journal of Construction Engineering and Management
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• v.20 no.1
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• pp.86-95
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• 2019

As the urban development economy is stagnating due to the reduction of the budget for Social Overhead Capital (SOC) and the stabilization policy of the real estate market, there is a steady increase in the interest of domestic construction companies to enter the overseas market. However, domestic construction companies are showing a decline in overseas urban development market as compared with advanced foreign companies having excellent financial management and overseas project management ability. Therefore, it is necessary for domestic companies to select an urban development model that meets the environment and the level of the country of entry, and to establish an advance strategy to manage the risks of overseas business. For this purpose, the factors of entry into the overseas urban development market through the existing research, literature analysis, and FGI were derived, and survey strategy and IPA analysis were conducted to develop strategies for entering the overseas urban development market. As a result, we have established a strategy for private companies to enter the overseas urban development market.

• International Area Studies Review
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• v.22 no.1
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• pp.101-121
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• 2018

This paper studies the influence of multinational R&D Labs' expansion motives on their business performance and the mediating effect of the level of control on this motive-performance relationship. Through an in-depth study of the relevant literature, the expansion motives can be divided into four general types. The first is called a market factor in the sense that the purpose of their expansion is to secure potential markets and customers in China. The second is called a resource factor; their purpose is to obtain excellent technology and a workforce from the country. The third is called an institution factor. An example is the case of R&D Labs advancing into China to make the best of its institutional advantages such as the government's benefits, related policies, and incentive articles. The last is called a strategic factor and indicates the case where they go into China for the purpose of competing in the market, considering it as a major strategic place. The companies' control level on their R&D Labs was measured for each item. According to the empirical analysis on the relevance of their control level and expansion motives, it turns out that giving a free hand to the Labs which pursue market, institutional, and strategic factors is more desirable than highly controlling them. This is because they should be familiar with the local business environment in consideration of those companies' objectives. In light of the mediating effects of the control level on expansion motives and business performance, the R&D Labs pursuing resource factors seem to need their headquarters' control to make the best use of the high-end technology obtained in the country. The companies pursuing strategic factors seem to hold a dominant position and perform more competitively when their headquarters control the Labs more tightly.

• Food Industry
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• s.14
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• pp.82-87
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• 1973

해외도입붐-. 그 물결을 타고 많은 외국기업들이 상륙했다. 크게는 자동차의 GM과 Ford, 석유의 걸프와 칼텍스등 이른바 $\ulcorner$세계기업 $\lrcorner$으로 불리우는 거상에서 가까운 일본의 이름 없는 중소기업에 이르기까지 다양하다. 이들은 해외시장개척과 현지생산의 메릿트를 찾아 줄이어 밀려닥치고 있다. 식품산업이라고 예외는 아니다. 기술제휴로 진출한 코카콜라와 펩시콜라가 시장쟁탈전을 벌이고 있고 맥스웰$\cdot$하우스$\cdot$커피의 제네럴$\cdot$푸우드(GF)도 합작투자로 상륙, 자리를 굳혔다. 이제 외국기업이라해서 아주 우리의 관심밖일 수는 없게 된 것이다. 여기 해외진출전략을 중심으로 세계식품메이커의 최근 동향을 알아본다.

• Spatial Information Research
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• v.23 no.5
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• pp.21-30
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• 2015

Korean government has promoted the projects of National Geographic Information Systems since 1995 and the utilization level of Korean National Spatial Data Infrastructure based on them has also developed. However, due to the limit to domestic market size and the legal regulation on prohibition of large sized companies' expansion into domestic spatial information markets, Korean spatial information markets are tied up in term of industrial competitiveness. To overcome those problems and evade the domestic red oceans, it is necessary to find new one in overseas' blue ocean markets. It is estimated that overseas spatial information market will be grown to 125 billion-dollar size and the annual growth rate of it will be reached to 10.5% until 2015. Thus, Asian spatial information market has a huge growth potential and it is newly rising blue oceans for Korea. Advanced countries such as Finland, Germany, Sweden, and Japan have already expanded their market size into the newly industrializing countries. To step with advanced countries, it is time to set up the new globalization strategy of Korean spatial information for expansion into newly industrializing markets. The purpose of this study is to analyze the SWOT of domestic spatial information, investigate the status on spatial information of Asian developing countries, and suggest the globalization strategy of Korean spatial information for expansion into them. The globalization strategy can be labelled as K-FBI composed of 4 domains such as Knowledge sharing platform, Frontier, Back to the basic, and Internalization. In near future, the establishment and performance of road map based on the strategy will be the milestone for Korean spatial information companies' advance into Asian developing countries.

• International Commerce and Information Review
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• v.15 no.2
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• pp.49-69
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• 2013

It is important for Korean corporations enter the market of Africa, a repository of varied mineral resources including petroleum gas, in terms of resource securement, preoccupancy of emerging market, and expansion of diplomatic influence. Taking account of strategic value of Africa, the African market has an infinite potential for Korea who has insufficient resources, so it is very important to set proper market penetration strategies and to accurately evaluate their performances. This study is to analyze the performance of Korean corporations' market entry to Africa through casual relationship analysis between characteristics of Korean corporations' export environments, market entry strategies to Africa, and their performances. According to the result of analysis, market entry period, corporate management, and marketing strategy among strategic factors for foreign market entry positively influence on corporations' performances. Therefore, Korean corporations need strategies of centralization, segmentation, and marketing to improve their business performances.

• 한국IT서비스학회:학술대회논문집
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• 2007.11a
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• pp.137-142
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• 2007

본 인구에서는 5개의 국내 SW기업들의 사례를 활용하여 해외진출 노력을 분석한다. 국제신생벤처 이론 ((INU theory; International New Venture theory) 관점에서 중국시장 진출에서 발생하는 독특한 해외 진출 장애구간 즉 캐즘 (chasm)의 극복 방식과 기업의 성과와의 관계를 살펴본다. 특히 시장선점 (MS) 전락과 고객동반 진출 (CF) 전략에 따른 핵심역량과 지식 및 네트워크 구축 빙식의 차이와 외진출성과 차이와의 관계를 도출한다. 사례분석 결과 캐즘을 극복할 기업들은 진출 후 자식의 획득, 네트워크의 구축 면에서 정보를 내재화 (internationalization)하는 방식을 가지고 있음을 밝혔다.

• Electronics and Telecommunications Trends
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• v.13 no.1 s.49
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• pp.93-102
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• 1998

일본의 CATV 사업자들은 1997년 영국에 이어 CATV망을 이용한 상업적인 전화서비스 제공에 착수하였다. CATV망을 이용한 통신서비스 제공은 현재 미국을 비롯한 각국에서 추진중에 있으나 실제로 상업적인 대규모서비스가 실시되고 있는 곳은 영국뿐이었다. 본 고에서는 일본 CATV 사업자의 통신시장 진출 전략 및 통신사업자의 대응전략에 대해서 살펴보고자 한다.

• The Optical Journal
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• s.101
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• pp.39-42
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• 2006

본 고는 산업자원부와 대한투자무역진흥공사가 추진하는 산업별·품목별 수출유관시장 발굴 및 이를 통한 전략적 해외시장진출 확대방안 수립사업의 일환으로서, 한국광학기기협회가 관련 업계 및 전문가와 함께 수행한『대 브라질 광응용 보안장비 및 레이저 시장진출 확대전략』에 대한 보고서중 일부 내용을 발췌한 것임을 밝힌다.