• Title/Summary/Keyword: 직지

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직지뉴스

  • Korean Printers Association
    • 프린팅코리아
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    • s.35
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    • pp.38-39
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    • 2005

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A Study on Developmental Alternatives of Regional Cultural Contents : The case of Chongju Jikji Festival (지역 문화 콘텐츠의 발전 방안 - 청주직지축제를 중심으로 -)

  • Jung, Cho-See;Whang, Shin-Hye
    • Journal of Digital Contents Society
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    • v.8 no.3
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    • pp.315-321
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    • 2007

  • The Jik-ji has been proved as the oldest historical property in the world. And Now we are trying to make Jik-Ji as the representative cultural brand of Chung-buk. This paper analysed deterministic factors of the total satisfaction and consumption expenditure at the Jik-JI Festival, based on econometric method. We obtained several results. As expected we got positive relation between economic variable like income and satisfaction - expenditure of participants, but we didn't get anticipated results from demographic variables. Or so, men have high degree of satisfaction and expenditure, compared to women. But participants from outside Chung-buk had negative relations to satisfaction and expenditure of the event. Therefore, in order to develop Jik-Ji Festival as world-wide festival, it is necessary to build long term master plan and public organization of Jik-Ji Festival.

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