• Journal of Intelligence and Information Systems
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• v.23 no.4
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• pp.1-31
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• 2017

Modern businesses are adopting new technologies to serve their markets better as well as to improve efficiency and productivity. The advertising industry has continuously experienced disruptions from the traditional channels (radio, television and print media) to new complex ones including internet, social media and mobile-based advertising. This case study focuses on proposing intelligent advertising business model in Seoul's metro network. Seoul has one of the world's busiest metro network and transports a huge number of travelers on a daily basis. The high number of travelers coupled with a well-planned metro network creates a platform where marketers can initiate engagement and interact with both customers and potential customers. In the current advertising model, advertising is on illuminated and framed posters in the stations and in-car, non-illuminated posters, and digital screens that show scheduled arrivals and departures of metros. Some stations have digital screens that show adverts but they do not have location capability. Most of the current advertising media have one key limitation: space. For posters whether illuminated or not, one space can host only one advert at a time. Empirical literatures show that there is room for improving this advertising model and eliminate the space limitation by replacing the poster adverts with digital advertising platform. This new model will not only be digital, but will also provide intelligent advertising platform that is driven by data. The digital platform will incorporate location sensing, e-commerce, and mobile platform to create new value to all stakeholders. Travel cards used in the metro will be registered and the card scanners will have a capability to capture traveler's data when travelers tap their cards. This data once analyzed will make it possible to identify different customer groups. Advertisers and marketers will then be able to target specific customer groups, customize adverts based on the targeted consumer group, and offer a wide variety of advertising formats. Format includes video, cinemagraphs, moving pictures, and animation. Different advert formats create different emotions in the customer's mind and the goal should be to use format or combination of formats that arouse the expected emotion and lead to an engagement. Combination of different formats will be more effective and this can only work in a digital platform. Adverts will be location based, ensuring that adverts will show more frequently when the metro is near the premises of an advertiser. The advertising platform will automatically detect the next station and screens inside the metro will prioritize adverts in the station where the metro will be stopping. In the mobile platform, customers who opt to receive notifications will receive them when they approach the business premises of advertiser. The mobile platform will have indoor navigation for the underground shopping malls that will allow customers to search for facilities within the mall, products they may want to buy as well as deals going on in the underground mall. To create an end-to-end solution, the mobile solution will have a capability to allow customers purchase products through their phones, get coupons for deals, and review products and shops where they have bought a product. The indoor navigation will host intelligent mobile-based advertisement and a recommendation system. The indoor navigation will have adverts such that when a customer is searching for information, the recommendation system shows adverts that are near the place traveler is searching or in the direction that the traveler is moving. These adverts will be linked to the e-commerce platform such that if a customer clicks on an advert, it leads them to the product description page. The whole system will have multi-language as well as text-to-speech capability such that both locals and tourists have no language barrier. The implications of implementing this model are varied including support for small and medium businesses operating in the underground malls, improved customer experience, new job opportunities, additional revenue to business model operator, and flexibility in advertising. The new value created will benefit all the stakeholders.

• Tunnel and Underground Space
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• v.28 no.3
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• pp.258-276
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• 2018

The accurate and quantitative ground information on the hydraulic conductivity characteristics of rock mass is one of the key factors for evaluation of the hydro-geological behaviour of rock mass around an excavated opening under high water pressure. For tunnel and rock structures in seabed, where the sea acts as an infinite source of water, its importance become greater with increasing construction depth below sea level. In this study, to improve the problems related with poor system configuration and incorrect data acquisition of previous hydraulic packer testing equipment, we newly developed an integrated main frame and 30 bar level waterproof downhole sonde apparatus, which were optimized for deep hydraulic packer test in seabed rock mass. Integration of individual test equipment into one frame allows safe and efficient field testing work on a narrow offshore drilling platform. For the integrated type main frame, it is possible to make precise stepwise control of downhole net injection pressure at intervals of $2.0kg_f/cm^2$ or less with dual hydraulic oil volume controller. To ensure the system performance and the operational stability of the prototype mainframe and downhole sonde apparatus, the field feasibility tests were completed in two research boreholes, and using the developed apparatus, the REV(Representative Elementary Volume) scale deep hydraulic packer tests were successfully carried out at a borehole located in the basalt region, Jeju. In this paper, the characteristics of the new testing apparatus are briefly introduced and also some results from the laboratory and in-situ performance tests are shown.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 1999.05a
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• pp.254-260
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• 1999

Meteor Burst Communication can provide effective and economical means of communication where long distance VHF NLOS data transmission is needed; often ranges more than 1000 km. It has been, however, so far considered unsuitable for short distance application because of phenomenal decrease in burst durations, which leads to decreation of total duty rate of the system. This paper extensively analyzes characteristics of shot distance MB(Meteor Burst) path and shows the low duty rate may be improved by increasing burst rate through adapting antenna beam width to cover entire hot-spot region in the space and, by compensating effective burst length through cutting down man-made noises introduced by antenna. Based on the analysis, we are developed a small-opening-cavity antenna, especially designed for short distance MB path. In operation, the antenna is to be buried under ground surface so as to improve directivity and reduces noise introduction. The antenna exhibits power gain of 3 dB with 90 degree beam width and thus enables to illuminate entire hot-spot regions with the elevation angle of 8-90 degree which is the case of transmission less than 100 km. Directivity horizontal to earth surface is suppressed to minimum which enables to cut man-made noises from near-by sources down to more than 3 dB from the level reported with conventional 4 element Yagi. A series of experiments performed on 100 km MB paths have conformed that, with the antenna installed at receiving site, the burst rate and duration time have been noticed to increase by 10 and 20 percent respectively from the values obtained by conventional 4-element Yagi antenna under same testing condition.

• Spatial Information Research
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• v.9 no.2
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• pp.207-225
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• 2001

This study develops a GIS-based system which examines the adequacy of the Groundwater development project before the actual designing of the project. A system environment is constructed in order to efficiently and scientifically manage and analyze data related to Groundwater through a Server/Client environment. For this programs such as GIS S/W ArcVies3.2, RDBMS ORACLE, ArcSDE (Spatial Database Engine) are used. WHPA and AQTESOLV are employed as a underground water simulation program and Scripts, a language for ArcView, is used to develop graphic user interface (GUI). Using the system developed here, we can transfer simulation results obtained by WHPA regarding Groundwater levels in new development projects into GIS. We can also judge whether a Groundwater development project should be permitted through examining overlaps of th effects of the development and comparing with o pollutants. At the same time, the system has a feature of supporting Groundwater development and based designing through judging the proper amount of Groundwater in a new project. It is also possible to easily and quickly prepare charts and reports using the outputs of the system. Since a two-tiered system which shares DB using inter-and intranets is developed, all the departments in the ministry of agriculture and forest and the agriculture base corporation can share accurate, reliable and latest information related to Groundwater.

• Journal of the Korean Geophysical Society
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• v.2 no.1
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• pp.75-88
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• 1999

A recent major subject of geophysical exploration is research into 3-D subsurface imaging with a composite information from the various geophysical data. In an attempt to interpret Schlumberger sounding data for the study area in 2-D and 3-D view, resistivity imaging was firstly performed and then pseudo-3-D resistivity volume was reconstructed by interpolating several 1-D resistivity plots. Electrical resistivity discontinuities such as fracture zone were successfully clarified in pseudo-3-D resistivity volume. The low resistivity zone mainly associated with fracture zone appears to develop down to granitic basement in the central part of the study area. Seismic velocity near the lineament is estimated to be approximately as small as 3,000 m/s, and weathering-layer for the southeastern part is interpreted to be deeper than for the northwestern part. Geophysical attributes such as electrical resistivity, seismic velocity, radioactivity for the Chojeong Area were analysed by utilizing a GIS software Arc/Info. The major fault boundaries and fracture zones were resolved through image enhancement of composite section (electrical resistivity and seismic refraction data) and were interpreted to develop in the southeastern part of the area, as characterized by low electrical resistivity and low seismic velocity. However, radioactivity attribute was found to be less sensitive to geological discontinuities, compared to resistivity and seismic velocity attributes.

• Tunnel and Underground Space
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• v.30 no.6
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• pp.509-518
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• 2020

This study constructed a new simulation platform, including mesh generation process, numerical simulation, and post-processing for results analysis based on exploration data to perform real-scale numerical analysis considering the actual geological structure efficiently. To build the simulation platform, we applied for open-source programs. The source code is open to be available for code modification according to the researcher's needs and compatibility with various numerical simulation programs. First, a three-dimensional model(3D) is acquired based on the exploration data obtained using a drone. Then, the domain's mesh density was adjusted to an interpretable level using Blender, the free and open-source 3D creation suite. The next step is to create a 3D numerical model by creating a tetrahedral volume mesh inside the domain using Gmsh, a finite element mesh generation program. To use the mesh information obtained through Gmsh in a numerical simulation program, a converting process to conform to the program's mesh creation protocol is required. We applied a Python code for the procedure. After we completed the stability analysis, we have created various visualization of the study using ParaView, another open-source visualization and data analysis program. We successfully performed a preliminary stability analysis on the full-scale Dokdo model based on drone-acquired data to confirm the usefulness of the proposed platform. The proposed simulation platform in this study can be of various analysis processes in future research.

• Tunnel and Underground Space
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• v.32 no.2
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• pp.131-143
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• 2022

The lunar exploration autonomous vehicle operates based on the lunar topography information obtained from real-time image characterization. For highly accurate topography characterization, a large number of training images with various background conditions are required. Since the real lunar topography images are difficult to obtain, it should be helpful to be able to generate mimic lunar image data artificially on the basis of the planetary analogs site images and real lunar images available. In this study, we aim to artificially create lunar topography images by using the location information-based style transfer algorithm known as Wavelet Correct Transform (WCT2). We conducted comparative experiments using lunar analog site images and real lunar topography images taken during China's and America's lunar-exploring projects (i.e., Chang'e and Apollo) to assess the efficacy of our suggested approach. The results show that the proposed techniques can create realistic images, which preserve the topography information of the analog site image while still showing the same condition as an image taken on lunar surface. The proposed algorithm also outperforms a conventional algorithm, Deep Photo Style Transfer (DPST) in terms of temporal and visual aspects. For future work, we intend to use the generated styled image data in combination with real image data for training lunar topography objects to be applied for topographic detection and segmentation. It is expected that this approach can significantly improve the performance of detection and segmentation models on real lunar topography images.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.12
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• pp.8879-8888
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• 2015

When the disaster like earthquake in urban area occur, due to the collapse accidents for subway, tunnel space with buildings or underground area, enormous property and human damage are happened. Specially, since it is difficult to identify survived status of humans within collapsed debris and accurately buried locations of the humans, inputs of considerable time and manpower for rescuing them are required. Besides, secondary damage can be occurred by additional collapses. The aim of this study is to propose a stochastic location positioning method that enables to provide aid information by determining locations of mobile devices for buried persons in 2-D plane using wireless communication technologies. This study selected a detection method for buried persons based on Wi-Fi signal, and identified characteristics of signal strengths by distance unit. Using these methods, a stochastic location detection model in 2-D plane was built. It is expected that this technology will be utilized as a core technology that can protects safety and human life of the public by providing data for rescuing quickly buried persons in cases of national disasters for future.

• Tunnel and Underground Space
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• v.13 no.4
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• pp.270-278
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• 2003

Transparency on the Total System Performance Assessment (TSPA) is the key issue to enhance the public acceptance for a permanent high level radioactive repository. Traditionally, the study on features, events and processes (FEPs) and associated scenarios has been regarded as the starting point to open the communicative discussion on TSPA such as what to evaluate, how to evaluate and how to translate outcomes into more friendly language that many stakeholders can easily understand and react with. However, in most cases, it has been limited to one way communication, because it is difficult for stakeholders outside the performance assessment field to assess the details on the story of the safety assessment, scenario and technical background of it. Fortunately, the advent of the internet era opens up the possibility of two way communication from the beginning of the performance assessment so that every stakeholder can exchange their keen opinions on the safety issues. To achieve it, KAERI develops the systematic approach from the FEPs to Assessment methods flow chart. All information is integrated into the web based program named FEAS (FEp to Assessment through Scenario development) under development in KAERI. In parallel, two independent systems are also under development the web based QA(Quality Assurance) system and the PA(Performance Assessment) input database. It is ideal to integrate the input data base with the QA system so that every data in the system can checked whenever necessary. Throughout the next phase R&D starting from the year 2003, these three systems will be consolidated into one unified system.

• Tunnel and Underground Space
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• v.26 no.4
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• pp.304-315
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• 2016

In this study, the current horizontal stress characteristics of the Tertiary rock formations in the Pohang Basin are investigated on the basis of the in-situ rock stress measurements at depths from 75 m to 716 m of the 3 test boreholes in the Doumsan area, Pohang. The deep hydraulic fracturing stress measurement results indicated that the horizontal stress components in the test site appear far lower than the average ones by the linear fit for the data set measured from the other domestic sites. But, borehole scanning revealed clearly that lots of small and large scale borehole failures occurred due to the low strength characteristics of the existing rocks. To obtain more accurate and overall information on the horizontal stress direction, the integrated analysis combining the hydraulic fracturing stress measurement and borehole scanning data set were additionally carried out. The analysis results showed that in the upper sedimentary and the lower volcanic rock formation, the dominant orientations of the current maximum horizontal stress components were appeared in the range of $80^{\circ}{\sim}100^{\circ}$ (N80E~N80W) and $120^{\circ}{\sim}140^{\circ}$ (N60W~N40W), respectively. From this study result it was found that the maximum horizontal stress directions have a tendency to rotate in a clockwise direction as the rock formation changes with depth in the test site.