• Economic and Environmental Geology
• /
• v.45 no.4
• /
• pp.431-440
• /
• 2012

This study examines the communication status and strategies of geological resource related companies in Korea through the comparison with American companies. Through this analysis, this study is to draw the domestic companies' characteristics and problems on communication, and even to suggest how to execute the communication about geo-technologies at national level. The results indicate that geo-technologies related compaies in Korea don't use a lot of advertising communication as means of providing informations about corporate itself, corporate activities, and it's product, etc. And the companies using advertising communication tend to execute more organization advertising focusing on corporate image than product advertising. The advertising utilized by geological resource related companies is usually targeted at consumers, they don't use advertising endorser actively. And all the companies analyzed in this study have their own website and run it. This study provides some recommendations on communication strategies and executions for various geo-technologies related organizations. (1)Advertising strategies for establishing a specific image (2)Advertising message for understanding about geo-technologies (3)A variety of advertising creative (4)A consistent advertising concept and message strategies (5)A consideration about website in terms of PR (6)Information on website for various stakeholders (7)Providing various information message on website.

• Proceedings of the KSEEG Conference
• /
• 2000.04a
• /
• pp.113-114
• /
• 2000

• Proceedings of the KSEEG Conference
• /
• 2002.04a
• /
• pp.290-292
• /
• 2002

• Proceedings of the KSEEG Conference
• /
• 2002.04a
• /
• pp.321-324
• /
• 2002

• Korean Journal of Heritage: History & Science
• /
• v.43 no.1
• /
• pp.4-27
• /
• 2010

In this article, concepts, types, and aspects of geological heritage with increasing interests as utilization as tourist attractions domestically and internationally are introduced, and the characteristics of the interpretive facilities for geological heritages in western Australia, one of the most famous geotourism areas, are considered. Based on this, the potential geotourism for the Korean Cretaceous geological heritages including dinosaur fossil sites is discussed in diverse aspects including academic values, academic and tourism infrastructures, characteristics of geotourists, systematic devices for conservation of geological heritage, economic value, and sustainability as tourist attractions. Although the Korean Cretaceous geosites are not quite competent in their scale or diversity when compared to world-class geosites, convenient access, world-class unique geographical characteristics of each geosites, and relatively cheaper travelling expenses seems to be able to give the geotourism of the South Korean Cretaceous geosites a competitive edge, attractive for international and domestic tourists seeking unique experience of 'Age of dinosaurs' for short periods with easy access from metropolitan areas and low costs. Likewise, the development of geotourism for the Korean Cretaceous geosites can revitalize the geotourism industry in South Korea, contributing to the growth in job opportunities, including students majoring in geological sciences at University.

• Economic and Environmental Geology
• /
• v.2 no.3
• /
• pp.39-46
• /
• 1969

• Proceedings of the KSEEG Conference
• /
• 2007.04a
• /
• pp.631-633
• /
• 2007

• Magazine of korean Tunnelling and Underground Space Association
• /
• v.21 no.1
• /
• pp.55-66
• /
• 2019

• Proceedings of the Korean Radioactive Waste Society Conference
• /
• 2011.10a
• /
• pp.433-434
• /
• 2011

• Economic and Environmental Geology
• /
• v.51 no.5
• /
• pp.455-461
• /
• 2018

The purpose of this study is to compare the expert group's recognition with general people's recognition about the image of the future on geo-technoloies. The survey targeting to 215 experts and to 598 people had been completed from July to August, 2017 by a research firm. The research result showed that energy was selected as the first priority by expert group and climate environment, geologic environment, mineral resources and material, living place, space-earth research, and the fourth industrial revolution were sequence ranked by experts. Also, it was analyzed that climate environment was recognized as the first priority and geologic environment, energy, mineral resources and material, living place, space-earth research, the fourth industrial revolution were ranked in sequence by general people group.