• The Journal of the Korea Contents Association
• /
• v.9 no.12
• /
• pp.637-646
• /
• 2009

This study aims at granting maximum high values to local brand images as megatrend in global markets by monitoring local differentiations which local images in each area are classified in abstraction on the side of cognitive aspects of consumers and finally achieving the redefinition of domestic markets with differentiation strategies for revitalizing cultural communication tools in terms of the creation of future local marketing strategies. This study newly classifies the cognitive aspects of domestic consumers into 4 distinguished patterns for creating an image of each local area and analyzes image creation factors for each local image in 5 aspects affecting the image creation of local brands.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.49 no.4
• /
• pp.64-73
• /
• 2021

The purpose of this study is to present a method to assess the landscape aesthetic value of Bukhansan National Park using geotagged images that have been shared on social media sites. The method presented in this study consisted mainly of collecting geotagged image data, identifying landscape images, and analyzing the cumulative visibility by applying a target probability index. Ramblr is an application that supports outdoor activities with many users in Korea, from which a total of 110,954 geotagged images for Bukhansan National Park were collected and used to assess the landscape aesthetics. The collected geotagged images were interpreted using the Google Vision API, and were subsequently were divided into 11 landscape image types and 9 non-landscape image types through cluster analysis. As a result of analyzing the landscape types of Bukhansan National Park based on the extracted landscape images, landscape types related to topographical characteristics, such as peaks and mountain ranges, accounted for the largest portion, and forest landscapes, foliage landscapes, and waterscapes were also commonly found as major landscape types. In the derived landscape aesthetic value map, the higher the elevation and slope, the higher the overall landscape aesthetic value, according to the proportion and characteristics of these major landscape types. However, high landscape aesthetic values were also confirmed in some areas of lowlands with gentle slopes. In addition, the Bukhansan area was evaluated to have higher landscape aesthetics than the Dobongsan area. Despite the high elevation and slope, the Dobongsan area had a relatively low landscape aesthetic value. This shows that the aesthetic value of the landscape is strongly related not only to the physical environment but also to the recreational activities of visitors who are viewing the scenery. In this way, the landscape aesthetics assessment using the cumulative visibility of geotagged images is expected to be useful for planning and managing the landscape of Bukhansan National Park in the future, through allowing the geographical understanding of the landscape values based on people's perceptions and the identification of the regional deviations.

• Archives of design research
• /
• v.16 no.4
• /
• pp.267-276
• /
• 2003

In these days, each local administrative organizations and residents have made constant efforts to achieve unique regional identity and its publicity as a strategy for 'Place Marketing'. Developing a proper symbolic regional theme for the area can bring the economic and cultural vitality to the local areas. The purpose of this study is to investigate and to analyze the contents of theme and expression methods of local theme museums of Japan for last 20years. The types of regional themes appeared as 'Physical' part like topography/ecology, relics and manmade facilities, and 'Social ＆ Cultural' part like industry, culture, people or historic events. The cases of expression methods such as Representation, Metaphor, Symbol and Metonymy could be also found. There was an increasing tendency applying and expressing the symbolic regional theme more impressively as the time passed.

• Journal of the Korean association of regional geographers
• /
• v.15 no.2
• /
• pp.226-249
• /
• 2009

This study aims to establish the regional mix types and models of place marketing strategy. For this purpose, eighty seven cases of place marketing in Gwangju-Jeonnam region during the last two years are reviewed, Twenty seven types of regional mix are abstracted according to space, theme, subject, target, and factor. There are five spatial types(urban mix, zoning mix, zoning urban mix, package urban mix, zoning mix, and space package mix), eight thematic types(culture mix, history mix, tourism mix, industry mix, administration mix, environment mix, transportation mix, and PR mix), five subject types(central government led public mix, local government led public mix, enterprise led private mix, civil society led private mix, and private public partnership mix), four target types(resident mix, tourist mix, enterprise mix, and common mix), and five factor types (organization mix, image mix, point mix, target mix, and channel mix). In the basis of these types, the twenty two primary model of regional mix, and the one hundred twenty six secondary model of regional mix are established.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.38 no.3
• /
• pp.1-14
• /
• 2010

Areas with negative images in cities can degrade the image of the city as a whole and slow the city's efforts to improve its image. The identification of such areas and the development of a city contour that charts the images of various areas in advance can help urban planners establish relevant strategies to ameliorate detrimental images of the city. This study intends to draw a contour of Seongnam City according to citizen's cognition levels of and preference for city area images and aim to shift the strategy of urban image planning from being results-oriented to being process-oriented. The results of this study are as follows: First, an analysis of the level of cognition of and preferences for Seongnam City's landmarks shows that the degree of cognition varies in different areas, whereas that of preferences remains similar; Second, the cognition and preference contour makes it easy to assess and diagnose city images; Third, the image management map, which merges the cognition contour with the preference contour, divides the city into four different areas. In order to manage city images, it follows that those areas with a high degree of cognition but low preference need to be classified and dealt with first. Further, this study shows that those areas with high cognition are the most populated and visited. Areas with high preference can become a strong candidate for being a landscape control point of a city, which adds to the usefulness of this study. The contour of Seongnam will contribute to networking sightseeing areas for visitors centered upon those places of high preference. It would appear that this type of networking will inspire a better image for the city.

• The Journal of the Convergence on Culture Technology
• /
• v.4 no.1
• /
• pp.225-230
• /
• 2018

Local brand and local branding is becoming one of fast-growing areas in management. Many local governments participate in local branding project like local festival, local product brand, place marketing. The study identified the characteristics and concepts of local brand and local branding and also suggests some categories of local brand. Empirical study showed low awareness and low trustworthiness for Chungnam local product brand. But brand showed high influence on the consumer's buying intention for the agricultural product. This results suggests the implication that brand is the important for consumer's buying behavior in agriculture industry and local brand has some task for marketing communication for its awareness and trustworthiness.

• Journal of the Korean earth science society
• /
• v.25 no.8
• /
• pp.764-773
• /
• 2004

The soil in wildfire area Sacheon-myeon, Gangneung, Gangweon Province, Korea, were investigated to clarify pattern of the soils. The soils were classified into 5 types on the basis of vegetation, types of organic matter. thickness of soil horizons, and completeness of soil profile. Each type showed different erosion pattern and Landsat ETM image. Coverage of plant leaves, litter, root, ash and other organic matter was an important component that affected soil color and reflectance of Landsat image (digital number). Although the NDVI (Normalized Distribution Vegetation Index) method in the wildfire area did not show much difference in soil types, the applied supervised classification method showed characteristic pattern of Landsat ETM image of soil types. This study showed that the applied supervised Landsat TM image classification in wildfire area is an effective way to estimate the distribution of erosion pattern of soil in wildfire area.

• Journal of the Korean Society for Library and Information Science
• /
• v.48 no.3
• /
• pp.265-280
• /
• 2014

In this study, the service image of the public library was investigated to the users of the public library, and basic data to improve the service image of the public library was also analyzed. In order to analyze public library service image, survey was conducted to 143 users of regional central library in Daejeon Metropolitan City. The results are as followed. First, reliability and publicity was the most highly rated and service satisfaction was the least highly rated. Second, when it was expressed with service quality image, there was no large difference. Third, reliability-providing useful information, publicity-fair treatment, and tangibles-convenient facility had positive images. On the other hand, access-good traffic condition, responsiveness-providing prompt new information, and tangibles-comfortable facility had negative images. Fourth, higher age group had lower mean value from teens to sixties.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.42 no.1
• /
• pp.75-88
• /
• 2014

This research aims to introduce the external type of natural funeral landscape facilities and to examine the effect of its visual image factor on the preference for them. For this purpose, a survey was conducted among 549 persons including 224 experts on the funeral services. The majority of respondents in this research live in the Seoul, Daejeon, Jeonju, and Busan areas. Burial place facilities and memorial facilities among natural funeral landscape facilities for the study are selected and categorized into five types, respectively. Of these, the funeral area type includes a woody style, a garden style, a flower style, a grass style and a scattered ashes style. As a result, firstly, from the factor analysis, three image factors are extracted such as a physical factor, an external-appearing factor and a symmetrical factor from the burial place facilities. Secondly, the most flavored among 5 burial palace facilities is woody style, followed a flower style, a garde style, a grass style and a scattered ashes style. Third, we draw a perception map based on the average values of each image factors. Forth, we find some significant difference in the evaluation of the image factors of burial place facilities by characteristics of the respondents. The gender, age, the education level and the facilities type reveal the significant difference in a physical factor. Moreover, we find a significant difference in the level of an external-appearing factor according to a gender, religion, a group members, and in the level of a symmetrical factor according to the gender, the education level, and the facilities type. Fifth, we execute a regression analysis in order to analyze the effect of the image factors on its preference for the burial place and memorial facilities. We find a positive effect of a physical, an external appearing and a symmetrical factor on its preference. Finally, we examine a moderating effect of a group member between the image factors and its preference. We find a significant positive moderating effect of an external-appearing factor for a garden style in the case of the burial place facilities. In this study are suggests that fix the problem of natural funeral landscape facilities typical naming contribute to the development of the early beginning natural funeral landscape facilities and study on development of natural funeral landscape facilities suitable for domestic. In addition, this study has shown that having rational guideline when people use natural funeral that develop a funeral culture through preference natural funeral standard visual image analysis such as preserve the traditional funeral philosophy and a new aesthetic needs.

• Proceedings of the Korean Society of Community Living Science Conference
• /
• 2009.09a
• /
• pp.100-100
• /
• 2009

지명(地名)은 그 지역의 역사와 전설, 문화, 풍속은 물론 독특한 자연환경이나 생활 모습을 담고 있어 농업농촌의 지역적 특성을 나타낸다. 본 연구는 지명유래의 활용성 증진의 한 방편으로 브랜드 및 문화관광상품 개발을 위해 강릉시 지역의 자연마을 지명유래, 이미지, 관광자원 등을 조사하였다. 강릉시의 자연마을 유래 233건에 대한 자료는 국토지리정보원, 문화원자료집, 강릉시 홈페이지, 산, 강, 골, 고적, 못 등 그 외 지명자료는 한글학회 지명총람에서 1,147건을 수집하였다. 자연마을지명의 유래 233건을 8개 유형으로 구분하면 자연지리 60건, 인문지리 40건, 생태환경 37건, 산업경제 14건, 역사 14건, 유적유물 5건, 민속 49, 종교 14건이며, 지형(27건), 풍수(19건), 고사(19건)관련 유래가 많았다. 강릉시 지역브랜드 개발을 위한 요구도 조사는 지역민 162명과 방문객 154명 총 316명을 조사하여 SPSS WIN 12.0 프로그램을 이용 분석하였다. 응답자의 일반적인 특성은 남성이 50.6%, 대졸자가 54.1%, 연령은 40대(26.9%), 1500만원-3000만원 미만의 연소득자 32.3%가 가장 많았다. 강릉시의 형용사적 이미지를 기술통계량으로 살펴보면 지역민은 전통적인, 평화로운, 보수적인, 순수한, 따뜻한 순으로, 방문객은 순수한, 평화로운, 활기찬, 전통적인, 정감있는 순으로 평균값이 높게 나타났고, 요인분석에 의한 지역민과 방문객의 인지적 형용사 도출결과는 진취적, 평화적, 보수적인 3가지 요인이다. 또한 강릉의 대표적 상징자원은 지역민은 경포대(60.5%), 선교장(24.7%), 오죽헌(23.5%)순이며, 방문객은 경포대(74.7%), 정동진(22.7%), 오죽헌(18.8%) 순으로 높게 응답하였고, 지명 호감도는 지역민의 경우 송림(51.2%), 몽룡실(32.1%), 연화장터(18.5%)순이며, 방문객의 경우 송림(43.5%), 솔밭말(23.4%), 금단이(18.2%)순으로 높았다. 향후 본 연구에서 제시된 연구를 통하여 강릉시의 지명을 활용한 브랜드개성을 측정할 수 있어 마케팅 관점에서 강릉시의 브랜드를 도출하는데 기여할 수 있을 것이다.